Roxette Audience in United States

Roxette logo

Roxette has an estimated audience of 376,459 people in United States. 57.3% are female, 42.7% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Negative (Serbian band), Plus (telecommunications Poland), Bananarama, Tiffany, Cyndi Lauper.

The average Roxette fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Negative (Serbian band), Plus (telecommunications Poland), Bananarama, with strongest over-indexing on Negative (Serbian band) (323.77× the country average). Demographically, the Roxette audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Roxette fans

Demographic split for Roxette audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.8
Estimated audience size376,459

Audience persona

The typical Roxette fan in United States is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Negative (Serbian band).

Top regions in United States

Top regions ranked by reach for Roxette in United States
RegionReachAffinity
California30,7520.74×
Texas25,5390.79×
Florida24,7630.97×
New York17,6720.84×
Pennsylvania14,2011.12×
Illinois12,6061.01×
Ohio12,2871.06×
North Carolina9,8700.87×
Michigan9,6440.98×
Georgia9,4000.81×
Virginia8,1500.89×
New Jersey8,0890.84×
Washington7,8851.04×
Tennessee7,8621.04×
Indiana7,3071.06×
Arizona7,0560.92×
Massachusetts7,0090.95×
Missouri6,8531.13×
Wisconsin6,8151.2×
Minnesota6,5221.21×
Colorado5,5710.94×
Kentucky5,4001.14×
Maryland5,1120.79×
South Carolina4,9040.87×
Oregon4,7671.1×
Alabama4,5900.87×
Oklahoma4,2491.02×
Iowa3,9691.28×
Louisiana3,9680.82×
Utah3,7261.11×
Nevada3,3880.93×
Connecticut3,2950.87×
Kansas3,2871.11×
Arkansas3,2251.04×
Mississippi2,3950.77×
Nebraska2,2081.17×
West Virginia2,1751.24×
Idaho2,0851.1×
New Hampshire1,6631.12×
New Mexico1,6370.87×
Maine1,4651.09×
Montana1,3041.25×
Hawaii1,2480.77×
South Dakota1,1971.38×
North Dakota1,1831.53×
Rhode Island9600.8×
Alaska7680.95×
Washington, District of Columbia7550.67×
Delaware7270.7×
Wyoming7071.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roxette audience
BrandAffinityCategory
Negative (Serbian band)323.77×Music & Radio
Plus (telecommunications Poland)349.12×Technology & Electronics
Bananarama192.66×Music & Radio
Tiffany50.51×Music & Radio
Cyndi Lauper57.32×Music & Radio
Ace of Base149.99×Music & Radio
Bonnie Tyler129.13×Music & Radio
Boney M.136.51×Music & Radio
TV4 (Poland)322.65×Movies & TV
Wham!76.63×Music & Radio
Thompson Twins140.31×Music & Radio
Olivia Newton-John47.32×Music & Radio
New York Post17.2×News
Wilson Phillips86.96×Music & Radio
Paula Abdul59.93×Music & Radio
Maxx (band)155.93×Music & Radio
Boing (Italy)200.96×Movies & TV
Chet Faker251.5×Music & Radio
Taylor Dayne70.25×Music & Radio
Kim Wilde124.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roxette audience
TraitClusterScore
TraditionCONSERVATISM1.38
MindfulnessBALANCE1.21
Urban LifestyleOPEN1.16
PatriotismCONSERVATISM1.15
LGBTQ+ IdentityOPEN1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Roxette
CountryShare
Germany16.2%
Brazil14.3%
United States7.6%

See Roxette audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Roxette have in United States?

Roxette has an estimated audience of 376,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Roxette fans?

57.3% of Roxette fans are female, 42.7% are male, with an average age of 40.8 years.

Which brands do Roxette fans like most?

Roxette fans show strongest brand affinity for Negative (Serbian band) (323.77×), Plus (telecommunications Poland) (349.12×), and Bananarama (192.66×) over the country average.

Where do Roxette fans live in United States?

Roxette fans in United States are most concentrated in California (reach 30,752), Texas (reach 25,539), and Florida (reach 24,763). These three regions account for the largest share of the active audience.

What other brands do Roxette fans also like?

Beyond Roxette itself, the audience over-indexes on Plus (telecommunications Poland) (349.12×), Bananarama (192.66×), Tiffany (50.51×), and Cyndi Lauper (57.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roxette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.