Rascasse Audience Intelligence

Roxette Audience in United States

A data profile of the people who buy, follow and care about Roxette in United States — modelled from more than twelve digital signal sources. Roxette has an estimated audience of 429,897 people in United States.

#605among Band in United States#9813among Person in United States#5647in Music & Radio

The average Roxette fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Negative (Serbian band), Plus (telecommunications Poland), Bananarama, with strongest over-indexing on Negative (Serbian band) (323.77× the country average).

Demographically, the Roxette audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roxette fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Negative (Serbian band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roxette profile in United States.

Audience size
430K
in United States
Gender
57.3%♀
42.7% male
Age
40.8
average years
Country rank
#39936
Person in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roxette fans

57.3% are female, 42.7% are male, average age 40.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Roxette audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.8
Estimated audience size429,897
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Roxette audience in United States
Age bracketShare%
16-1925%
20-2913%
30-3912%
40-4919%
50+31%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Roxette audience comes from United States.

Worldwide audience distribution share by country for Roxette
CountryShare
Germany14.7%
Brazil14.5%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roxette audience in United States is strongest.

Fig. 05

Top regions by affinity

Roxette fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K1.44×
02South Dakota~1K1.35×
03Iowa~4K1.25×
04Montana~1K1.22×
05Wisconsin~7K1.21×
06West Virginia~2K1.21×
07Minnesota~6K1.19×
08Nebraska~2K1.19×
09Kentucky~5K1.12×
10Maine~2K1.12×
11Idaho~2K1.11×
12Missouri~7K1.10×
13Pennsylvania~10K1.09×
14New Hampshire~2K1.09×
15Washington~8K1.07×
16Oregon~5K1.07×
17Kansas~3K1.07×
18Utah~4K1.04×
19Ohio~10K1.03×
20Oklahoma~4K1.03×
21Vermont<1K1.01×
22Michigan~10K1.00×
23Tennessee~8K1.00×
24Indiana~7K1.00×
25Arkansas~3K1.00×
26Alaska<1K0.99×
27Florida~20K0.96×
28Illinois~10K0.94×
29Massachusetts~7K0.94×
30Nevada~3K0.93×
31Connecticut~3K0.91×
32New Mexico~2K0.91×
33Rhode Island~1K0.91×
34Arizona~7K0.90×
35Colorado~5K0.90×
36Alabama~5K0.90×
37South Carolina~5K0.86×
38Delaware<1K0.86×
39New Jersey~8K0.85×
40North Carolina~10K0.84×
41Virginia~8K0.84×
42Mississippi~3K0.84×
43Louisiana~4K0.83×
44Hawaii~1K0.83×
45New York~20K0.81×
46Georgia~9K0.80×
47Maryland~5K0.80×
48Texas~20K0.77×
49California~30K0.74×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Roxette, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roxette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roxette audience
#·InterestCategoryAffinity×
01Plus (telecommunications Poland)Technology & Electronics349.12×
02Negative (Serbian band)Music & Radio323.77×
03TV4 (Poland)Movies & TV322.65×
04Chet FakerMusic & Radio251.50×
05Boing (Italy)Movies & TV200.96×
06BananaramaMusic & Radio192.66×
07Ace of BaseMusic & Radio149.99×
08Thompson TwinsMusic & Radio140.31×
09Boney M.Music & Radio136.51×
10Bonnie TylerMusic & Radio129.13×
11Melanie CMusic & Radio94.69×
12Wilson PhillipsMusic & Radio86.96×
13Wham!Music & Radio76.63×
14Paula AbdulMusic & Radio59.93×
15Cyndi LauperMusic & Radio57.32×
16Debbie HarryMusic & Radio50.69×
17TiffanyMusic & Radio50.51×
18Adam AntMovies & TV49.62×
19Olivia Newton-JohnMusic & Radio47.32×
20New York PostNews17.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roxette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roxette audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.40×
SpiritualityBALANCE2.21×
Social Media UsageJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roxette audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.11×
Convenience OrientationPREMIUM1.13×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roxette have in United States?

Roxette has an estimated audience of 429,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roxette fans?

57.3% of Roxette fans are female, 42.7% are male, with an average age of 40.8 years.

03

Which brands do Roxette fans like most?

Roxette fans show strongest brand affinity for Negative (Serbian band) (323.77×), Plus (telecommunications Poland) (349.12×), and Bananarama (192.66×) over the country average.

04

Where do Roxette fans live in United States?

Roxette fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Roxette fans also like?

Beyond Roxette itself, the audience over-indexes on Plus (telecommunications Poland) (349.12×), Bananarama (192.66×), Tiffany (50.51×), and Bonnie Tyler (129.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roxette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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