Wilson Phillips Audience in United States

Wilson Phillips logo

Wilson Phillips has an estimated audience of 718,753 people in United States. 45.6% are female, 54.4% are male, average age 51.3. Top regions: California, Texas, Florida. Top brand affinities: Home Delivery, Lenny Henry, Whataburger, Tezz, Guy Fieri.

The average Wilson Phillips fan in United States is 51.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home Delivery, Lenny Henry, Whataburger, with strongest over-indexing on Home Delivery (7.78× the country average). Demographically, the Wilson Phillips audience skews balanced with an average age of 51.3, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Wilson Phillips fans

Demographic split for Wilson Phillips audience in United States
MetricValue
Female45.6%
Male54.4%
Average age51.3
Estimated audience size718,753

Audience persona

The typical Wilson Phillips fan in United States is balanced, around 51.3 years old, with strong Spirituality tendencies and a notable affinity for Home Delivery.

Top regions in United States

Top regions ranked by reach for Wilson Phillips in United States
RegionReachAffinity
California69,2620.88×
Texas49,4140.8×
Florida41,0410.84×
Ohio33,3721.51×
New York29,2130.73×
Pennsylvania25,1001.04×
Illinois23,5420.98×
Georgia19,8990.9×
North Carolina19,6700.91×
Michigan17,9700.96×
Tennessee17,4411.21×
Indiana17,1061.3×
Missouri15,2521.32×
Virginia15,1730.87×
New Jersey14,3930.79×
Arizona14,2380.97×
Washington14,1880.98×
Wisconsin13,0461.21×
Massachusetts12,9220.91×
Minnesota11,7911.14×
South Carolina11,1681.03×
Colorado11,1010.98×
Kentucky10,7551.19×
Oklahoma9,7161.22×
Maryland9,6810.78×
Alabama9,6360.96×
Louisiana9,6291.04×
Oregon9,5121.15×
Iowa7,0621.19×
Connecticut6,9070.96×
Arkansas6,5281.1×
Utah6,4921.01×
Kansas6,0711.07×
Nevada5,6940.82×
Mississippi5,5680.94×
Idaho4,0811.13×
Nebraska3,9341.09×
West Virginia3,7741.13×
New Hampshire3,1821.12×
New Mexico2,9680.82×
Maine2,7791.08×
Hawaii2,5020.81×
Montana2,0161.01×
Rhode Island1,9040.83×
South Dakota1,8271.1×
Delaware1,7960.91×
North Dakota1,5141.03×
Washington, District of Columbia1,2570.58×
Vermont1,2190.97×
Alaska1,1630.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilson Phillips audience
BrandAffinityCategory
Home Delivery7.78×Food & Beverages
Lenny Henry63.29×Movies & TV
Whataburger2.35×Food & Beverages
Tezz9.3×Movies & TV
Guy Fieri4.59×Movies & TV
Combat sport1.82×Sports
Nationality2.36×Politics & Society
TV Fanatic10.19×Movies & TV
CoreLogic20×Business & Career
Pillow1.69×Home & Garden
Israel1.61×Travel & Leisure
Google Photos1.87×Technology & Electronics
Corona (band)4.33×Music & Radio
Sensationalism20×News
Wok4.54×Food & Beverages
Mortgage insurance3.11×Business & Career
Elsword10.43×Games
On the Border Mexican Grill & Cantina4.3×Food & Beverages
Molly Hatchet8.48×Music & Radio
headspace5.34×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilson Phillips audience
TraitClusterScore
SpiritualityBALANCE1.26
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.13
Community OrientationOPEN1.12
Pet OwnershipJOY1.12
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Wilson Phillips
CountryShare
United States63.1%
United Kingdom17.1%
Canada7.4%

See Wilson Phillips audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Wilson Phillips have in United States?

Wilson Phillips has an estimated audience of 718,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Wilson Phillips fans?

45.6% of Wilson Phillips fans are female, 54.4% are male, with an average age of 51.3 years.

Which brands do Wilson Phillips fans like most?

Wilson Phillips fans show strongest brand affinity for Home Delivery (7.78×), Lenny Henry (63.29×), and Whataburger (2.35×) over the country average.

Where do Wilson Phillips fans live in United States?

Wilson Phillips fans in United States are most concentrated in California (reach 69,262), Texas (reach 49,414), and Florida (reach 41,041). These three regions account for the largest share of the active audience.

What other brands do Wilson Phillips fans also like?

Beyond Wilson Phillips itself, the audience over-indexes on Lenny Henry (63.29×), Whataburger (2.35×), Tezz (9.3×), and Guy Fieri (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Phillips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.