Basic Instinct Audience in United States

Basic Instinct logo

Basic Instinct has an estimated audience of 882,707 people in United States. 44.7% are female, 55.3% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Russell Crowe, Ron Perlman, Obsessed (2009 film), Gladiator (2000 film), Bruce Willis.

The average Basic Instinct fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Russell Crowe, Ron Perlman, Obsessed (2009 film), with strongest over-indexing on Russell Crowe (191.94× the country average). Demographically, the Basic Instinct audience skews more male with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Basic Instinct fans

Demographic split for Basic Instinct audience in United States
MetricValue
Female44.7%
Male55.3%
Average age43.8
Estimated audience size882,707

Audience persona

The typical Basic Instinct fan in United States is more male, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Russell Crowe.

Top regions in United States

Top regions ranked by reach for Basic Instinct in United States
RegionReachAffinity
California122,9161.27×
Texas76,3691.01×
New York60,9551.24×
Florida56,5860.95×
Illinois32,8261.12×
Pennsylvania30,7151.03×
Georgia27,5361.01×
Ohio27,1681×
North Carolina25,8330.97×
New Jersey23,4551.04×
Michigan22,1720.96×
Virginia22,1421.03×
Washington21,1701.2×
Tennessee18,3251.03×
Massachusetts18,0731.04×
Arizona17,5760.98×
Indiana15,5500.96×
Missouri14,7581.04×
Colorado14,4831.04×
Maryland14,3680.95×
Minnesota12,9941.03×
Wisconsin12,8900.97×
Oregon12,4951.23×
South Carolina12,0010.9×
Kentucky11,2951.02×
Alabama11,2930.92×
Louisiana11,0570.97×
Oklahoma9,7771×
Connecticut9,4731.07×
Utah8,8441.12×
Nevada8,3480.98×
Arkansas7,2691×
Iowa7,2611×
Kansas7,1511.03×
Mississippi6,6600.92×
Idaho4,5281.02×
Nebraska4,3360.98×
New Mexico3,9800.9×
West Virginia3,5900.87×
Hawaii3,5240.93×
Maine3,1761×
New Hampshire3,1710.91×
Washington, District of Columbia2,9961.13×
Rhode Island2,7580.98×
Montana2,5381.04×
Delaware1,8790.77×
South Dakota1,7730.87×
Alaska1,7580.93×
North Dakota1,4630.81×
Vermont1,4310.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basic Instinct audience
BrandAffinityCategory
Russell Crowe191.94×Movies & TV
Ron Perlman162.53×Movies & TV
Obsessed (2009 film)109.95×Movies & TV
Gladiator (2000 film)108.87×Movies & TV
Bruce Willis46.36×Movies & TV
J. J. Abrams180.48×Movies & TV
Banshee (TV series)109×Movies & TV
Galaxy Quest184.01×Movies & TV
Mark Duplass156.68×Movies & TV
Chris Pine97.9×Movies & TV
Tarrus Riley815.51×Music & Radio
Fifty Shades Freed274.5×Movies & TV
The Fugitive (1993 film)183.19×Movies & TV
China CITIC Bank769×Business & Career
James Cameron98.21×Movies & TV
Chris Weidman398.82×Sports
Yorgos Lanthimos110.66×Movies & TV
Mission: Impossible39.61×Movies & TV
Jason Momoa35.39×Movies & TV
Quentin Tarantino52.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basic Instinct audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
SpiritualityBALANCE1.54
Risk AppetiteTHRILL1.54
Social Media UsageJOY1.53
Community OrientationOPEN1.49
TravellingTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Basic Instinct
CountryShare
United States15.4%
Italy9.2%
Germany7.8%

See Basic Instinct audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Basic Instinct have in United States?

Basic Instinct has an estimated audience of 882,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Basic Instinct fans?

44.7% of Basic Instinct fans are female, 55.3% are male, with an average age of 43.8 years.

Which brands do Basic Instinct fans like most?

Basic Instinct fans show strongest brand affinity for Russell Crowe (191.94×), Ron Perlman (162.53×), and Obsessed (2009 film) (109.95×) over the country average.

Where do Basic Instinct fans live in United States?

Basic Instinct fans in United States are most concentrated in California (reach 122,916), Texas (reach 76,369), and New York (reach 60,955). These three regions account for the largest share of the active audience.

What other brands do Basic Instinct fans also like?

Beyond Basic Instinct itself, the audience over-indexes on Ron Perlman (162.53×), Obsessed (2009 film) (109.95×), Gladiator (2000 film) (108.87×), and Bruce Willis (46.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basic Instinct. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.