Fifty Shades Freed Audience in United States

Fifty Shades Freed logo

Fifty Shades Freed has an estimated audience of 355,364 people in United States. 56.8% are female, 43.2% are male, average age 26.9. Top regions: California, Texas, Florida. Top brand affinities: Saving, Whataburger, Collectable, Pillow, Mortgage insurance.

The average Fifty Shades Freed fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Whataburger, Collectable, with strongest over-indexing on Saving (3.33× the country average). Demographically, the Fifty Shades Freed audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Fifty Shades Freed fans

Demographic split for Fifty Shades Freed audience in United States
MetricValue
Female56.8%
Male43.2%
Average age26.9
Estimated audience size355,364

Audience persona

The typical Fifty Shades Freed fan in United States is more female, around 26.9 years old, with strong Extroversion tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Fifty Shades Freed in United States
RegionReachAffinity
California40,1841.03×
Texas37,6441.23×
Florida24,9761.04×
New York17,6240.89×
Illinois12,4501.05×
Georgia12,0541.1×
Pennsylvania11,5900.97×
Ohio11,4771.05×
North Carolina11,4191.07×
Michigan9,7981.05×
Virginia8,1170.94×
Tennessee8,0681.13×
New Jersey7,9620.88×
Indiana7,4591.15×
Arizona7,2631×
Washington6,3920.9×
Missouri6,3511.11×
Alabama6,1371.24×
South Carolina6,1211.14×
Kentucky5,4901.23×
Louisiana5,4641.19×
Wisconsin5,3521×
Maryland5,2310.86×
Massachusetts5,2200.75×
Oklahoma5,0571.28×
Colorado4,9090.88×
Minnesota4,7080.92×
Oregon3,8300.94×
Mississippi3,8061.3×
Arkansas3,7051.27×
Utah3,2681.03×
Kansas3,2141.15×
Nevada3,1940.93×
Iowa3,1301.07×
Connecticut3,0100.84×
Idaho1,8061.01×
Nebraska1,7811×
West Virginia1,7761.07×
New Mexico1,7590.99×
Hawaii1,3450.88×
New Hampshire1,1390.81×
Maine1,1050.87×
Montana9690.98×
Rhode Island9280.82×
South Dakota7920.96×
Delaware7760.79×
North Dakota7371.01×
Washington, District of Columbia6940.65×
Alaska6250.82×
Wyoming5060.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fifty Shades Freed audience
BrandAffinityCategory
Saving3.33×Business & Career
Whataburger1.9×Food & Beverages
Collectable1.52×Kids & Family
Pillow1.88×Home & Garden
Mortgage insurance3.05×Business & Career
Racing1.5×Cars & Mobility
Panama1.9×Travel & Leisure
Chanticleer (ensemble)5.26×Music & Radio
Jack White1.8×Movies & TV
REO Speedwagon2.87×Music & Radio
Gary Clark, Jr.4.06×Music & Radio
Temple Grandin1.99×Literature
Julius Caesar (play)1.69×
Gaelic football1.8×Sports
Commercial mortgage1.58×Business & Career
English literature1.6×Literature
Box lacrosse1.89×Sports
Divergent series2.61×Movies & TV
Tiara2.05×Politics & Society
Leprechaun2.1×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fifty Shades Freed audience
TraitClusterScore
ExtroversionTHRILL2
TraditionCONSERVATISM1.69
Price SensitivityPREMIUM1.48
Career OrientationPOWER1.42
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Fifty Shades Freed
CountryShare
United States35.8%
Indonesia8.9%
United Kingdom8.8%

See Fifty Shades Freed audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fifty Shades Freed have in United States?

Fifty Shades Freed has an estimated audience of 355,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Fifty Shades Freed fans?

56.8% of Fifty Shades Freed fans are female, 43.2% are male, with an average age of 26.9 years.

Which brands do Fifty Shades Freed fans like most?

Fifty Shades Freed fans show strongest brand affinity for Saving (3.33×), Whataburger (1.9×), and Collectable (1.52×) over the country average.

Where do Fifty Shades Freed fans live in United States?

Fifty Shades Freed fans in United States are most concentrated in California (reach 40,184), Texas (reach 37,644), and Florida (reach 24,976). These three regions account for the largest share of the active audience.

What other brands do Fifty Shades Freed fans also like?

Beyond Fifty Shades Freed itself, the audience over-indexes on Whataburger (1.9×), Collectable (1.52×), Pillow (1.88×), and Mortgage insurance (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fifty Shades Freed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.