The Devil Wears Prada (film) Audience in United States
The Devil Wears Prada (film) has an estimated audience of 2,416,803 people in United States. 63.5% are female, 36.5% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Elisabeth Moss, The Other Woman (2014 film), Overboard (film), The Lovely Bones (film), La La Land (film).
The average The Devil Wears Prada (film) fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elisabeth Moss, The Other Woman (2014 film), Overboard (film), with strongest over-indexing on Elisabeth Moss (84.56× the country average). Demographically, the The Devil Wears Prada (film) audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Devil Wears Prada (film) fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 33.4 |
| Estimated audience size | 2,416,803 |
Audience persona
The typical The Devil Wears Prada (film) fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Elisabeth Moss.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 349,130 | 1.31× |
| Texas | 253,917 | 1.22× |
| Florida | 172,347 | 1.05× |
| New York | 159,564 | 1.18× |
| Illinois | 89,375 | 1.11× |
| Pennsylvania | 82,984 | 1.02× |
| Georgia | 79,476 | 1.07× |
| North Carolina | 74,259 | 1.02× |
| Ohio | 72,559 | 0.97× |
| New Jersey | 71,148 | 1.16× |
| Michigan | 64,006 | 1.01× |
| Virginia | 61,216 | 1.04× |
| Arizona | 61,204 | 1.24× |
| Washington | 54,915 | 1.13× |
| Massachusetts | 53,000 | 1.11× |
| Tennessee | 46,294 | 0.95× |
| Indiana | 42,856 | 0.97× |
| Maryland | 42,522 | 1.02× |
| Colorado | 39,929 | 1.05× |
| Missouri | 38,385 | 0.99× |
| South Carolina | 33,640 | 0.93× |
| Minnesota | 33,500 | 0.97× |
| Wisconsin | 33,159 | 0.91× |
| Alabama | 32,765 | 0.97× |
| Oregon | 29,052 | 1.05× |
| Utah | 28,406 | 1.31× |
| Louisiana | 27,981 | 0.9× |
| Oklahoma | 27,689 | 1.03× |
| Connecticut | 27,568 | 1.14× |
| Kentucky | 26,743 | 0.88× |
| Nevada | 24,055 | 1.03× |
| Kansas | 18,691 | 0.98× |
| Arkansas | 18,430 | 0.93× |
| Iowa | 16,773 | 0.84× |
| Mississippi | 15,706 | 0.79× |
| New Mexico | 13,228 | 1.09× |
| Idaho | 13,193 | 1.09× |
| Nebraska | 11,058 | 0.91× |
| Hawaii | 9,926 | 0.96× |
| New Hampshire | 9,136 | 0.96× |
| West Virginia | 8,917 | 0.79× |
| Rhode Island | 7,763 | 1.01× |
| Maine | 7,702 | 0.89× |
| Washington, District of Columbia | 7,346 | 1.01× |
| Montana | 6,098 | 0.91× |
| Delaware | 5,778 | 0.87× |
| Alaska | 5,084 | 0.98× |
| South Dakota | 4,503 | 0.81× |
| North Dakota | 3,991 | 0.8× |
| Vermont | 3,797 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elisabeth Moss | 84.56× | Movies & TV |
| The Other Woman (2014 film) | 107.35× | Movies & TV |
| Overboard (film) | 69.85× | Movies & TV |
| The Lovely Bones (film) | 47.41× | Movies & TV |
| La La Land (film) | 28.24× | Movies & TV |
| Seven Pounds | 89.72× | Movies & TV |
| Emma Stone | 21.03× | Movies & TV |
| About Time (2013 film) | 42.82× | Movies & TV |
| The Time Traveler's Wife (film) | 74.95× | Movies & TV |
| Baths | 50.6× | Music & Radio |
| 13 Going on 30 | 32.47× | Movies & TV |
| Sandra Bullock | 16.27× | Movies & TV |
| Kristen Bell | 14.9× | Movies & TV |
| Software design pattern | 66.94× | Technology & Electronics |
| The Proposal (film) | 23.69× | Movies & TV |
| The Help (film) | 24.61× | Movies & TV |
| 27 Dresses | 25.45× | Movies & TV |
| Bad Moms | 33.03× | Movies & TV |
| The Blind Side (film) | 22.11× | Movies & TV |
| Meryl Streep | 13.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.56 |
| Risk Appetite | THRILL | 1.84 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.46 |
| Mindfulness | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Italy | 8.6% |
| United Kingdom | 6.6% |
See The Devil Wears Prada (film) audiences in other countries
- The Devil Wears Prada (film) — Germany
- The Devil Wears Prada (film) — United Kingdom
- The Devil Wears Prada (film) — France
- The Devil Wears Prada (film) — Italy
- The Devil Wears Prada (film) — Spain
- The Devil Wears Prada (film) — Brazil
- The Devil Wears Prada (film) — Japan
- The Devil Wears Prada (film) — South Korea
- The Devil Wears Prada (film) — India
More Comedy audiences in United States
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- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
Frequently asked questions
How many fans does The Devil Wears Prada (film) have in United States?
The Devil Wears Prada (film) has an estimated audience of 2,416,803 people in United States, concentrated in California and Texas.
What is the gender split and age of The Devil Wears Prada (film) fans?
63.5% of The Devil Wears Prada (film) fans are female, 36.5% are male, with an average age of 33.4 years.
Which brands do The Devil Wears Prada (film) fans like most?
The Devil Wears Prada (film) fans show strongest brand affinity for Elisabeth Moss (84.56×), The Other Woman (2014 film) (107.35×), and Overboard (film) (69.85×) over the country average.
Where do The Devil Wears Prada (film) fans live in United States?
The Devil Wears Prada (film) fans in United States are most concentrated in California (reach 349,130), Texas (reach 253,917), and Florida (reach 172,347). These three regions account for the largest share of the active audience.
What other brands do The Devil Wears Prada (film) fans also like?
Beyond The Devil Wears Prada (film) itself, the audience over-indexes on The Other Woman (2014 film) (107.35×), Overboard (film) (69.85×), The Lovely Bones (film) (47.41×), and La La Land (film) (28.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Devil Wears Prada (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.