Rascasse Audience Intelligence

The Devil Wears Prada (film) Audience in United States

A data profile of the people who buy, follow and care about The Devil Wears Prada (film) in United States — modelled from more than twelve digital signal sources. The Devil Wears Prada (film) has an estimated audience of 5,575,555 people in United States.

#9among Comedy in United States#171among Movie / TV Show / Series in United States#584in Movies & TV

The average The Devil Wears Prada (film) fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, The Other Woman (2014 film), La La Land (film), with strongest over-indexing on Elisabeth Moss (84.56× the country average).

Demographically, the The Devil Wears Prada (film) audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Devil Wears Prada (film) fan in United States is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Devil Wears Prada (film) profile in United States.

Audience size
5.6M
in United States
Gender
63.5%♀
36.5% male
Age
33.4
average years
Country rank
#6082
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+215%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Devil Wears Prada (film) viewers

63.5% are female, 36.5% are male, average age 33.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for The Devil Wears Prada (film) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age33.4
Estimated audience size5,575,555
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the The Devil Wears Prada (film) audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

34.0%

of the worldwide The Devil Wears Prada (film) audience comes from United States.

Worldwide audience distribution share by country for The Devil Wears Prada (film)
CountryShare
United States34.0%
Italy13.0%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Devil Wears Prada (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Devil Wears Prada (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.29×
02Utah~30K1.28×
03Arizona~60K1.24×
04Texas~300K1.22×
05New York~200K1.13×
06New Jersey~70K1.13×
07Massachusetts~50K1.13×
08Connecticut~30K1.12×
09New Mexico~10K1.12×
10Illinois~90K1.09×
11Florida~200K1.07×
12Idaho~10K1.06×
13Oklahoma~30K1.05×
14Georgia~80K1.04×
15Washington~50K1.03×
16Oregon~30K1.03×
17North Carolina~70K1.02×
18Maryland~40K1.02×
19Michigan~60K1.01×
20Virginia~60K1.01×
21Colorado~40K1.01×
22Pennsylvania~80K1.00×
23Nevada~20K1.00×
24Kansas~20K1.00×
25Rhode Island~8K1.00×
26Minnesota~30K0.99×
27Nebraska~10K0.98×
28Washington, District of Columbia~7K0.98×
29Tennessee~50K0.97×
30Missouri~40K0.97×
31Alabama~30K0.97×
32Hawaii~10K0.97×
33Alaska~5K0.97×
34Indiana~40K0.95×
35Delaware~6K0.95×
36Wisconsin~30K0.94×
37Louisiana~30K0.94×
38New Hampshire~9K0.94×
39Ohio~70K0.93×
40Arkansas~20K0.93×
41Kentucky~30K0.92×
42South Carolina~30K0.90×
43Iowa~20K0.90×
44Montana~6K0.90×
45Mississippi~20K0.89×
46Vermont~4K0.89×
47Maine~8K0.88×
48South Dakota~5K0.88×
49North Dakota~4K0.85×
50West Virginia~9K0.83×
Fig. 06

Affinity by region

Affinity by region — The Devil Wears Prada (film), United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Devil Wears Prada (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Devil Wears Prada (film) audience
#·InterestCategoryAffinity×
01The Other Woman (2014 film)Movies & TV107.35×
02Seven PoundsMovies & TV89.72×
03Elisabeth MossMovies & TV84.56×
04The Time Traveler's Wife (film)Movies & TV74.95×
05Overboard (film)Movies & TV69.85×
06Software design patternTechnology & Electronics66.94×
07BathsMusic & Radio50.60×
08The Lovely Bones (film)Movies & TV47.41×
09About Time (2013 film)Movies & TV42.82×
10Bad MomsMovies & TV33.03×
1113 Going on 30Movies & TV32.47×
12La La Land (film)Movies & TV28.24×
1327 DressesMovies & TV25.45×
14The Help (film)Movies & TV24.61×
15The Proposal (film)Movies & TV23.69×
16The Blind Side (film)Movies & TV22.11×
17Emma StoneMovies & TV21.03×
18Sandra BullockMovies & TV16.27×
19Kristen BellMovies & TV14.90×
20Meryl StreepMovies & TV13.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Devil Wears Prada (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Devil Wears Prada (film) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
IndulgenceJOY1.43×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Devil Wears Prada (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Need for SecurityCONSERVATISM0.88×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Devil Wears Prada (film) have in United States?

The Devil Wears Prada (film) has an estimated audience of 5,575,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Devil Wears Prada (film) viewers?

63.5% of The Devil Wears Prada (film) fans are female, 36.5% are male, with an average age of 33.4 years.

03

Which brands do The Devil Wears Prada (film) fans like most?

The Devil Wears Prada (film) fans show strongest brand affinity for Elisabeth Moss (84.56×), The Other Woman (2014 film) (107.35×), and La La Land (film) (28.24×) over the country average.

04

Where do The Devil Wears Prada (film) fans live in United States?

The Devil Wears Prada (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Devil Wears Prada (film) fans also like?

Beyond The Devil Wears Prada (film) itself, the audience over-indexes on The Other Woman (2014 film) (107.35×), La La Land (film) (28.24×), Overboard (film) (69.85×), and The Lovely Bones (film) (47.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Devil Wears Prada (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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