Bad Moms Audience in United States

Bad Moms has an estimated audience of 936,638 people in United States. 73.3% are female, 26.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Elisabeth Moss, John Wick 2, Zooey Deschanel, Magic Mike, Kim Cattrall.

The average Bad Moms fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elisabeth Moss, John Wick 2, Zooey Deschanel, with strongest over-indexing on Elisabeth Moss (92.46× the country average). Demographically, the Bad Moms audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bad Moms fans

Demographic split for Bad Moms audience in United States
MetricValue
Female73.3%
Male26.7%
Average age44.2
Estimated audience size936,638

Audience persona

The typical Bad Moms fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Elisabeth Moss.

Top regions in United States

Top regions ranked by reach for Bad Moms in United States
RegionReachAffinity
California106,8131.04×
Texas86,5201.07×
Florida55,4600.87×
New York47,6550.91×
Illinois33,3861.07×
Ohio31,5291.09×
Pennsylvania31,4901×
Michigan27,6031.13×
North Carolina26,8680.95×
Georgia25,0910.87×
New Jersey21,7180.91×
Arizona21,1101.1×
Virginia19,9780.88×
Washington19,2411.02×
Indiana18,1901.06×
Colorado17,9161.21×
Tennessee17,8050.95×
Massachusetts17,3610.94×
Missouri16,3691.08×
Wisconsin14,8941.06×
Minnesota13,5841.01×
Maryland13,3060.83×
South Carolina12,4570.88×
Oklahoma11,7081.13×
Oregon11,6971.09×
Kentucky11,6390.99×
Louisiana10,9590.91×
Alabama10,6290.81×
Connecticut9,4531.01×
Utah9,2331.1×
Nevada8,9000.98×
Iowa8,4721.1×
Kansas8,2401.12×
Arkansas7,3400.95×
Mississippi6,2260.81×
Idaho5,7441.22×
New Mexico5,7131.22×
Nebraska4,9691.06×
West Virginia4,2690.98×
New Hampshire4,0771.1×
Maine3,5541.06×
Hawaii3,4200.85×
Montana2,9031.12×
Rhode Island2,8830.97×
Delaware2,2220.86×
South Dakota2,1921.01×
North Dakota1,9811.03×
Alaska1,7730.89×
Washington, District of Columbia1,7520.62×
Vermont1,5820.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Moms audience
BrandAffinityCategory
Elisabeth Moss92.46×Movies & TV
John Wick 2126.27×Movies & TV
Zooey Deschanel37.64×Movies & TV
Magic Mike46.97×Movies & TV
Kim Cattrall47.63×Movies & TV
The Devil Wears Prada (film)43.97×Movies & TV
Austin Powers (film series)35.4×Movies & TV
Sally Field27.62×Movies & TV
Jason Segel34.39×Movies & TV
Kristen Bell17.43×Movies & TV
Jonah Hill21.43×Movies & TV
Napoleon Dynamite20.65×Movies & TV
Emma Stone14.88×Movies & TV
Forgetting Sarah Marshall44.23×Movies & TV
Jason Sudeikis26.49×Movies & TV
22 Jump Street40.04×Movies & TV
Love Actually21.61×Movies & TV
Fuller House (TV series)19.94×Movies & TV
Steve Carell15.34×Movies & TV
Indiana Jones (franchise)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Moms audience
TraitClusterScore
Community OrientationOPEN2.02
Pet OwnershipJOY1.89
ExtroversionTHRILL1.61
LGBTQ+ IdentityOPEN1.58
PatriotismCONSERVATISM1.5
Family OrientationCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Bad Moms
CountryShare
United States38.0%
Germany6.9%
United Kingdom5.7%

See Bad Moms audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bad Moms have in United States?

Bad Moms has an estimated audience of 936,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Bad Moms fans?

73.3% of Bad Moms fans are female, 26.7% are male, with an average age of 44.2 years.

Which brands do Bad Moms fans like most?

Bad Moms fans show strongest brand affinity for Elisabeth Moss (92.46×), John Wick 2 (126.27×), and Zooey Deschanel (37.64×) over the country average.

Where do Bad Moms fans live in United States?

Bad Moms fans in United States are most concentrated in California (reach 106,813), Texas (reach 86,520), and Florida (reach 55,460). These three regions account for the largest share of the active audience.

What other brands do Bad Moms fans also like?

Beyond Bad Moms itself, the audience over-indexes on John Wick 2 (126.27×), Zooey Deschanel (37.64×), Magic Mike (46.97×), and Kim Cattrall (47.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Moms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.