Rascasse Audience Intelligence

Bad Moms Audience in United States

A data profile of the people who buy, follow and care about Bad Moms in United States — modelled from more than twelve digital signal sources. Bad Moms has an estimated audience of 930,865 people in United States.

#1985among Movie / TV Show / Series in United States#4554in Movies & TV

The average Bad Moms fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, John Wick 2, The Devil Wears Prada (film), with strongest over-indexing on Elisabeth Moss (105.01× the country average).

Demographically, the Bad Moms audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Moms fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Moms profile in United States.

Audience size
931K
in United States
Gender
73.3%♀
26.7% male
Age
44.2
average years
Country rank
#24836
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Moms viewers

73.3% are female, 26.7% are male, average age 44.2.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Bad Moms audience in United States
MetricValue
Female73.3%
Male26.7%
Average age44.2
Estimated audience size930,865
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Bad Moms audience in United States
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4924%
50+29%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Bad Moms audience comes from United States.

Worldwide audience distribution share by country for Bad Moms
CountryShare
United States37.7%
Germany7.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Moms audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Moms fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.27×
02Idaho~6K1.23×
03New Hampshire~4K1.16×
04Colorado~20K1.15×
05Montana~3K1.15×
06Iowa~9K1.12×
07Arizona~20K1.11×
08Kansas~8K1.11×
09Oklahoma~10K1.10×
10Michigan~30K1.09×
11North Dakota~2K1.09×
12Nebraska~5K1.08×
13Oregon~10K1.07×
14Maine~4K1.07×
15South Dakota~2K1.07×
16Missouri~20K1.06×
17Wisconsin~10K1.06×
18Utah~9K1.05×
19Ohio~30K1.04×
20West Virginia~4K1.03×
21Texas~80K1.02×
22Illinois~30K1.02×
23Indiana~20K1.01×
24Rhode Island~3K1.01×
25Alaska~2K1.01×
26Connecticut~9K1.00×
27Vermont~2K1.00×
28Pennsylvania~30K0.99×
29Minnesota~10K0.99×
30California~100K0.98×
31Kentucky~10K0.98×
32Nevada~9K0.98×
33Arkansas~8K0.98×
34Washington~20K0.97×
35Louisiana~10K0.94×
36Tennessee~20K0.92×
37Massachusetts~20K0.92×
38Delaware~2K0.92×
39North Carolina~30K0.90×
40New Jersey~20K0.88×
41South Carolina~10K0.87×
42New York~50K0.86×
43Mississippi~7K0.86×
44Hawaii~3K0.86×
45Florida~50K0.84×
46Virginia~20K0.84×
47Georgia~20K0.83×
48Alabama~10K0.83×
49Maryland~10K0.82×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Bad Moms, United States
0.68×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Moms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Moms audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV105.01×
02John Wick 2Movies & TV100.03×
03Magic MikeMovies & TV45.77×
0422 Jump StreetMovies & TV43.81×
05Kim CattrallMovies & TV43.22×
06Jason SegelMovies & TV36.63×
07The Devil Wears Prada (film)Movies & TV33.03×
08Jason SudeikisMovies & TV29.85×
09Sausage PartyMovies & TV27.97×
10Sally FieldMovies & TV26.43×
11Emma StoneMovies & TV25.15×
12Austin Powers (film series)Movies & TV23.28×
13Josh DuhamelFashion & Accessoires20.00×
14Indiana Jones (franchise)Movies & TV20.00×
15Zooey DeschanelMovies & TV19.49×
16Fuller House (TV series)Movies & TV19.15×
17Dumb and DumberMovies & TV19.14×
18Jonah HillMovies & TV17.32×
19La La Land (film)Movies & TV14.83×
20Kristen BellMovies & TV13.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Moms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Moms audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
PatriotismCONSERVATISM2.07×
Pet OwnershipJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Moms audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Quality AwarenessPREMIUM0.74×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Moms have in United States?

Bad Moms has an estimated audience of 930,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bad Moms viewers?

73.3% of Bad Moms fans are female, 26.7% are male, with an average age of 44.2 years.

03

Which brands do Bad Moms fans like most?

Bad Moms fans show strongest brand affinity for Elisabeth Moss (105.01×), John Wick 2 (100.03×), and The Devil Wears Prada (film) (33.03×) over the country average.

04

Where do Bad Moms fans live in United States?

Bad Moms fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Moms fans also like?

Beyond Bad Moms itself, the audience over-indexes on John Wick 2 (100.03×), The Devil Wears Prada (film) (33.03×), Emma Stone (25.15×), and Magic Mike (45.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Bad Moms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Moms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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