Bad Moms Audience in United States

Bad Moms logo

Bad Moms has an estimated audience of 936,638 people in United States. 73.3% are female, 26.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kazuo Ishiguro, Paisley, Horeca, Hooked on Phonics.

The average Bad Moms fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kazuo Ishiguro, Paisley, with strongest over-indexing on Nationality (6.35× the country average). Demographically, the Bad Moms audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bad Moms fans

Demographic split for Bad Moms audience in United States
MetricValue
Female73.3%
Male26.7%
Average age44.2
Estimated audience size936,638

Audience persona

The typical Bad Moms fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Bad Moms in United States
RegionReachAffinity
California106,8131.04×
Texas86,5201.07×
Florida55,4600.87×
New York47,6550.91×
Illinois33,3861.07×
Ohio31,5291.09×
Pennsylvania31,4901×
Michigan27,6031.13×
North Carolina26,8680.95×
Georgia25,0910.87×
New Jersey21,7180.91×
Arizona21,1101.1×
Virginia19,9780.88×
Washington19,2411.02×
Indiana18,1901.06×
Colorado17,9161.21×
Tennessee17,8050.95×
Massachusetts17,3610.94×
Missouri16,3691.08×
Wisconsin14,8941.06×
Minnesota13,5841.01×
Maryland13,3060.83×
South Carolina12,4570.88×
Oklahoma11,7081.13×
Oregon11,6971.09×
Kentucky11,6390.99×
Louisiana10,9590.91×
Alabama10,6290.81×
Connecticut9,4531.01×
Utah9,2331.1×
Nevada8,9000.98×
Iowa8,4721.1×
Kansas8,2401.12×
Arkansas7,3400.95×
Mississippi6,2260.81×
Idaho5,7441.22×
New Mexico5,7131.22×
Nebraska4,9691.06×
West Virginia4,2690.98×
New Hampshire4,0771.1×
Maine3,5541.06×
Hawaii3,4200.85×
Montana2,9031.12×
Rhode Island2,8830.97×
Delaware2,2220.86×
South Dakota2,1921.01×
North Dakota1,9811.03×
Alaska1,7730.89×
Washington, District of Columbia1,7520.62×
Vermont1,5820.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Moms audience
BrandAffinityCategory
Nationality6.35×Politics & Society
Kazuo Ishiguro47.63×Literature
Paisley22.02×Fashion & Accessoires
Horeca34.39×Travel & Leisure
Hooked on Phonics18×Kids & Family
Sakai, Osaka92.46×Travel & Leisure
Johns Hopkins School of Nursing17.48×Business & Career
Elsword20×Games
Saving3.44×Business & Career
Knauf Insulation28.24×Business & Career
Pillow1.95×Home & Garden
Brown County, Wisconsin11.87×Travel & Leisure
Valhalla Rising (film)19.94×Movies & TV
edureka24.91×Business & Career
Monogram2.6×Home & Garden
Kidney Disease Awareness12.38×Health
3D printing1.66×Technology & Electronics
Glossier3.44×Beauty & Wellness
Kansas1.64×Travel & Leisure
Mothercare2.04×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Moms audience
TraitClusterScore
Community OrientationOPEN2.02
Pet OwnershipJOY1.89
ExtroversionTHRILL1.61
LGBTQ+ IdentityOPEN1.58
PatriotismCONSERVATISM1.5
Family OrientationCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Bad Moms
CountryShare
United States38.0%
Germany6.9%
United Kingdom5.7%

See Bad Moms audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bad Moms have in United States?

Bad Moms has an estimated audience of 936,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Bad Moms fans?

73.3% of Bad Moms fans are female, 26.7% are male, with an average age of 44.2 years.

Which brands do Bad Moms fans like most?

Bad Moms fans show strongest brand affinity for Nationality (6.35×), Kazuo Ishiguro (47.63×), and Paisley (22.02×) over the country average.

Where do Bad Moms fans live in United States?

Bad Moms fans in United States are most concentrated in California (reach 106,813), Texas (reach 86,520), and Florida (reach 55,460). These three regions account for the largest share of the active audience.

What other brands do Bad Moms fans also like?

Beyond Bad Moms itself, the audience over-indexes on Kazuo Ishiguro (47.63×), Paisley (22.02×), Horeca (34.39×), and Hooked on Phonics (18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Moms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.