Rascasse Audience Intelligence

Indiana Jones (franchise) Audience in United States

A data profile of the people who buy, follow and care about Indiana Jones (franchise) in United States — modelled from more than twelve digital signal sources. Indiana Jones (franchise) has an estimated audience of 2,629,508 people in United States.

#586among Movie / TV Show / Series in United States#1628in Movies & TV

The average Indiana Jones (franchise) fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pulp Fiction, Days of Thunder, Scarface (1983 film), with strongest over-indexing on Pulp Fiction (98.48× the country average).

Demographically, the Indiana Jones (franchise) audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana Jones (franchise) fan in United States is more male, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Pulp Fiction.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana Jones (franchise) profile in United States.

Audience size
2.6M
in United States
Gender
32.3%♀
67.7% male
Age
45.7
average years
Country rank
#11466
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana Jones (franchise) viewers

32.3% are female, 67.7% are male, average age 45.7.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Indiana Jones (franchise) audience in United States
MetricValue
Female32.3%
Male67.7%
Average age45.7
Estimated audience size2,629,508
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Indiana Jones (franchise) audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Indiana Jones (franchise) audience comes from United States.

Worldwide audience distribution share by country for Indiana Jones (franchise)
CountryShare
United States21.1%
France6.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana Jones (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana Jones (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.49×
02Idaho~20K1.31×
03Oregon~40K1.23×
04Montana~9K1.21×
05Alaska~7K1.17×
06Washington~60K1.14×
07California~300K1.13×
08Colorado~50K1.12×
09Arizona~60K1.10×
10Indiana~60K1.08×
11Kansas~20K1.06×
12Vermont~5K1.06×
13Missouri~50K1.05×
14Florida~200K1.04×
15Wisconsin~40K1.04×
16New Hampshire~10K1.04×
17Maine~10K1.01×
18Oklahoma~30K1.00×
19Nebraska~10K1.00×
20Minnesota~40K0.99×
21North Dakota~6K0.99×
22Pennsylvania~90K0.98×
23Ohio~80K0.98×
24Tennessee~60K0.98×
25Massachusetts~50K0.98×
26Kentucky~30K0.98×
27West Virginia~10K0.98×
28Iowa~20K0.97×
29Rhode Island~9K0.97×
30South Dakota~6K0.97×
31Connecticut~30K0.96×
32Arkansas~20K0.96×
33New Mexico~10K0.96×
34Virginia~60K0.94×
35North Carolina~80K0.93×
36Michigan~70K0.93×
37Alabama~40K0.93×
38Illinois~90K0.92×
39Nevada~20K0.92×
40Texas~200K0.90×
41New York~100K0.90×
42Hawaii~10K0.90×
43New Jersey~60K0.89×
44South Carolina~40K0.88×
45Georgia~70K0.86×
46Washington, District of Columbia~7K0.86×
47Louisiana~30K0.84×
48Maryland~40K0.83×
49Delaware~6K0.81×
50Mississippi~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Indiana Jones (franchise), United States
0.79×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana Jones (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana Jones (franchise) audience
#·InterestCategoryAffinity×
01Days of ThunderMovies & TV227.27×
02Back to the Future Part IIIMovies & TV148.11×
03John Wick 2Movies & TV145.96×
04American GraffitiMovies & TV136.36×
05PAWSMusic & Radio123.55×
06Miami ViceMovies & TV101.98×
07Point BreakMovies & TV101.01×
08Pulp FictionMovies & TV98.48×
09The Shining (film)Movies & TV84.37×
10Scarface (1983 film)Movies & TV71.91×
11Raiders of the Lost ArkMovies & TV71.79×
12Dazed and ConfusedMovies & TV63.75×
13GoodfellasMovies & TV62.90×
14The GooniesMovies & TV52.30×
15GhostbustersMovies & TV52.21×
16Al PacinoMovies & TV49.12×
17Peaky Blinders (TV series)Movies & TV46.67×
18Back to the FutureMovies & TV45.45×
19The SopranosMovies & TV44.76×
20Christopher LloydMovies & TV34.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana Jones (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana Jones (franchise) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.55×
PatriotismCONSERVATISM2.23×
Sports ActivityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana Jones (franchise) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
Convenience OrientationPREMIUM1.00×
CreativityOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana Jones (franchise) have in United States?

Indiana Jones (franchise) has an estimated audience of 2,629,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indiana Jones (franchise) viewers?

32.3% of Indiana Jones (franchise) fans are female, 67.7% are male, with an average age of 45.7 years.

03

Which brands do Indiana Jones (franchise) fans like most?

Indiana Jones (franchise) fans show strongest brand affinity for Pulp Fiction (98.48×), Days of Thunder (227.27×), and Scarface (1983 film) (71.91×) over the country average.

04

Where do Indiana Jones (franchise) fans live in United States?

Indiana Jones (franchise) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana Jones (franchise) fans also like?

Beyond Indiana Jones (franchise) itself, the audience over-indexes on Days of Thunder (227.27×), Scarface (1983 film) (71.91×), John Wick 2 (145.96×), and PAWS (123.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Jones (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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