Indiana Jones (franchise) Audience in United States

Indiana Jones (franchise) logo

Indiana Jones (franchise) has an estimated audience of 2,792,153 people in United States. 32.3% are female, 67.7% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Pulp Fiction, Days of Thunder, Jaws, John Wick 2, The Sopranos.

The average Indiana Jones (franchise) fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pulp Fiction, Days of Thunder, Jaws, with strongest over-indexing on Pulp Fiction (98.48× the country average). Demographically, the Indiana Jones (franchise) audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Indiana Jones (franchise) fans

Demographic split for Indiana Jones (franchise) audience in United States
MetricValue
Female32.3%
Male67.7%
Average age45.7
Estimated audience size2,792,153

Audience persona

The typical Indiana Jones (franchise) fan in United States is more male, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Pulp Fiction.

Top regions in United States

Top regions ranked by reach for Indiana Jones (franchise) in United States
RegionReachAffinity
California364,3031.19×
Texas229,5650.96×
Florida199,8551.06×
New York144,1690.92×
Pennsylvania93,3540.99×
Illinois89,0440.96×
Ohio85,3670.99×
North Carolina77,0690.92×
Georgia76,4440.89×
Michigan70,3270.96×
Washington66,5571.19×
Virginia66,0930.97×
Arizona64,0111.12×
New Jersey61,9150.87×
Tennessee55,9151×
Massachusetts54,8861×
Indiana52,8901.04×
Colorado51,6141.17×
Missouri48,8981.09×
Wisconsin43,9151.05×
Oregon41,4531.3×
Minnesota40,3831.01×
Maryland39,5570.82×
South Carolina37,4540.89×
Alabama37,4280.96×
Utah36,8721.47×
Kentucky34,9691×
Oklahoma32,2291.04×
Louisiana29,7200.83×
Connecticut25,8920.92×
Nevada25,7990.96×
Kansas24,1891.1×
Iowa22,1090.96×
Arkansas21,7760.95×
Idaho18,8871.35×
Mississippi16,7520.73×
Nebraska13,7950.99×
New Mexico13,2020.94×
West Virginia12,5310.96×
New Hampshire11,0031×
Hawaii10,3860.87×
Maine9,9641×
Montana9,1411.18×
Rhode Island8,0500.91×
Washington, District of Columbia7,1150.85×
Alaska6,8141.14×
South Dakota5,8170.9×
Delaware5,5130.72×
North Dakota5,3560.93×
Vermont4,9121×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana Jones (franchise) audience
BrandAffinityCategory
Pulp Fiction98.48×Movies & TV
Days of Thunder227.27×Movies & TV
Jaws128.57×Movies & TV
John Wick 2145.96×Movies & TV
The Sopranos44.76×Movies & TV
The Shining (film)84.37×Movies & TV
PAWS123.55×Music & Radio
Point Break101.01×Movies & TV
Scarface (1983 film)71.91×Movies & TV
Goodfellas62.9×Movies & TV
American Graffiti136.36×Movies & TV
Peaky Blinders (TV series)46.67×Movies & TV
Miami Vice101.98×Movies & TV
Al Pacino49.12×Movies & TV
Dazed and Confused63.75×Movies & TV
The Goonies52.3×Movies & TV
Back to the Future45.45×Movies & TV
Back to the Future Part III148.11×Movies & TV
Ghostbusters52.21×Movies & TV
Raiders of the Lost Ark71.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana Jones (franchise) audience
TraitClusterScore
Design AffinityPREMIUM2.69
LGBTQ+ IdentityOPEN2.39
PatriotismCONSERVATISM1.76
Early Adopter MentalityPOWER1.57
Risk AppetiteTHRILL1.54
TraditionCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Indiana Jones (franchise)
CountryShare
United States21.8%
France7.3%
United Kingdom6.9%

See Indiana Jones (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Indiana Jones (franchise) have in United States?

Indiana Jones (franchise) has an estimated audience of 2,792,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Indiana Jones (franchise) fans?

32.3% of Indiana Jones (franchise) fans are female, 67.7% are male, with an average age of 45.7 years.

Which brands do Indiana Jones (franchise) fans like most?

Indiana Jones (franchise) fans show strongest brand affinity for Pulp Fiction (98.48×), Days of Thunder (227.27×), and Jaws (128.57×) over the country average.

Where do Indiana Jones (franchise) fans live in United States?

Indiana Jones (franchise) fans in United States are most concentrated in California (reach 364,303), Texas (reach 229,565), and Florida (reach 199,855). These three regions account for the largest share of the active audience.

What other brands do Indiana Jones (franchise) fans also like?

Beyond Indiana Jones (franchise) itself, the audience over-indexes on Days of Thunder (227.27×), Jaws (128.57×), John Wick 2 (145.96×), and The Sopranos (44.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Jones (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.