PAWS Audience in United States
PAWS has an estimated audience of 1,668,936 people in United States. 45.7% are female, 54.3% are male, average age 30.1. Top brand affinities: Elk Hunting, Dog breed, Alaska, Bank account, Israel.
Top brand affinities include Elk Hunting, Dog breed, Alaska, with strongest over-indexing on Elk Hunting (60.87× the country average). Demographically, the PAWS audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of PAWS fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 30.1 |
| Estimated audience size | 1,668,936 |
Audience persona
The typical PAWS fan in United States is balanced, around 30.1 years old, with strong Design Affinity tendencies and a notable affinity for Elk Hunting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elk Hunting | 60.87× | Sports |
| Dog breed | 2.23× | Pets & Animals |
| Alaska | 2.97× | Travel & Leisure |
| Bank account | 4.03× | Business & Career |
| Israel | 2.31× | Travel & Leisure |
| Winemaking | 4.72× | Food & Beverages |
| Collectable | 1.65× | Kids & Family |
| Fist of Legend | 28.1× | Movies & TV |
| Product design | 1.7× | Business & Career |
| Certified diabetes educator | 10.95× | Business & Career |
| Justice | 2.3× | Politics & Society |
| Grinch | 3.22× | Movies & TV |
| Nebraska | 2.13× | Travel & Leisure |
| 3D printing | 1.9× | Technology & Electronics |
| Wok | 4.9× | Food & Beverages |
| Goop | 4× | Internet & Social Media |
| Home staging | 3.87× | Home & Garden |
| Elsword | 11.69× | Games |
| Vocal harmony | 3.2× | Music & Radio |
| Google Analytics | 3.34× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.61 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Risk Appetite | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| Canada | 16.2% |
| Japan | 6.5% |
See PAWS audiences in other countries
More EDM audiences in United States
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- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for PAWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.