Rascasse Audience Intelligence

PAWS Audience in United States

A data profile of the people who buy, follow and care about PAWS in United States — modelled from more than twelve digital signal sources. PAWS has an estimated audience of 1,939,209 people in United States.

#6among EDM in United States#2689among Person in United States#1641in Music & Radio

The average PAWS fan in United States is 35.1 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Wisconsin, Illinois.

Top brand affinities include Pulp Fiction, Indiana Jones (franchise), The Sopranos, with strongest over-indexing on Pulp Fiction (96.45× the country average).

Demographically, the PAWS audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PAWS fan in United States is more male, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Pulp Fiction.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PAWS profile in United States.

Audience size
1.9M
in United States
Gender
39.2%♀
60.8% male
Age
35.1
average years
Country rank
#14594
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PAWS fans

39.2% are female, 60.8% are male, average age 35.1.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for PAWS audience in United States
MetricValue
Female39.2%
Male60.8%
Average age35.1
Estimated audience size1,939,209
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the PAWS audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4915%
50+14%
Fig. 04

Worldwide distribution

41.7%

of the worldwide PAWS audience comes from United States.

Worldwide audience distribution share by country for PAWS
CountryShare
United States41.7%
Canada11.8%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PAWS audience in United States is strongest.

Fig. 05

Top regions by affinity

PAWS fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K6.77×
02Wisconsin~200K5.38×
03Alabama~60K2.46×
04Illinois~100K2.16×
05Tennessee~80K2.02×
06South Carolina~50K1.72×
07Pennsylvania~100K1.58×
08Washington~60K1.50×
09Maine~7K1.03×
10Maryland~30K0.92×
11South Dakota~4K0.90×
12Mississippi~10K0.88×
13Oregon~20K0.85×
14New Jersey~40K0.84×
15Florida~100K0.79×
16Idaho~8K0.79×
17Colorado~20K0.76×
18Connecticut~10K0.76×
19Oklahoma~20K0.74×
20Iowa~10K0.74×
21Alaska~3K0.72×
22Indiana~20K0.71×
23Utah~10K0.71×
24Texas~100K0.70×
25North Dakota~3K0.69×
26Virginia~30K0.68×
27Louisiana~20K0.68×
28Vermont~2K0.67×
29California~100K0.65×
30New Mexico~6K0.65×
31West Virginia~6K0.65×
32Delaware~3K0.65×
33Kentucky~20K0.64×
34Hawaii~5K0.64×
35Ohio~40K0.63×
36Minnesota~20K0.63×
37Montana~3K0.63×
38North Carolina~30K0.61×
39Rhode Island~4K0.61×
40Arizona~20K0.60×
41Arkansas~9K0.60×
42Kansas~9K0.60×
43Nebraska~6K0.60×
44Michigan~30K0.58×
45New Hampshire~4K0.58×
46New York~60K0.57×
47Missouri~20K0.56×
48Nevada~10K0.56×
49Washington, District of Columbia~3K0.55×
50Massachusetts~20K0.52×
Fig. 06

Affinity by region

Affinity by region — PAWS, United States
0.52×1.00×6.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PAWS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PAWS audience
#·InterestCategoryAffinity×
01Indiana Jones (franchise)Movies & TV123.55×
02Pulp FictionMovies & TV96.45×
03The SopranosMovies & TV47.36×
04Scarface (1983 film)Movies & TV47.35×
05Peaky Blinders (TV series)Movies & TV45.08×
06Political satireLiterature39.24×
07Leroy MerlinShopping26.27×
08John Wick 2Movies & TV20.00×
09Michael SheenMovies & TV18.30×
10Boardwalk EmpireMovies & TV17.52×
11BoJack HorsemanMovies & TV16.75×
12AtheismPolitics & Society13.47×
13Al PacinoMovies & TV13.29×
14The DepartedMovies & TV13.17×
15Marlon BrandoMovies & TV12.62×
16Danish designHome & Garden10.17×
17Bob's BurgersMovies & TV9.83×
18Sex and the CityMovies & TV9.73×
19Diane KeatonMovies & TV9.49×
20Anne HathawayMovies & TV5.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PAWS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PAWS audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.72×
PatriotismCONSERVATISM2.46×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PAWS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.74×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PAWS have in United States?

PAWS has an estimated audience of 1,939,209 people in United States, concentrated in Georgia and Wisconsin.

02

What is the gender split and age of PAWS fans?

39.2% of PAWS fans are female, 60.8% are male, with an average age of 35.1 years.

03

Which brands do PAWS fans like most?

PAWS fans show strongest brand affinity for Pulp Fiction (96.45×), Indiana Jones (franchise) (123.55×), and The Sopranos (47.36×) over the country average.

04

Where do PAWS fans live in United States?

PAWS fans in United States are most concentrated in Georgia (reach ~400K), Wisconsin (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PAWS fans also like?

Beyond PAWS itself, the audience over-indexes on Indiana Jones (franchise) (123.55×), The Sopranos (47.36×), Peaky Blinders (TV series) (45.08×), and Scarface (1983 film) (47.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for PAWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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