PAWS Audience in United States
PAWS has an estimated audience of 1,668,936 people in United States. 45.7% are female, 54.3% are male, average age 30.1. Top brand affinities: Indiana Jones (franchise), Pulp Fiction, The Sopranos, Peaky Blinders (TV series), Scarface (1983 film).
Top brand affinities include Indiana Jones (franchise), Pulp Fiction, The Sopranos, with strongest over-indexing on Indiana Jones (franchise) (102.58× the country average). Demographically, the PAWS audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of PAWS fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 30.1 |
| Estimated audience size | 1,668,936 |
Audience persona
The typical PAWS fan in United States is balanced, around 30.1 years old, with strong Design Affinity tendencies and a notable affinity for Indiana Jones (franchise).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indiana Jones (franchise) | 102.58× | Movies & TV |
| Pulp Fiction | 60.87× | Movies & TV |
| The Sopranos | 30.25× | Movies & TV |
| Peaky Blinders (TV series) | 36.18× | Movies & TV |
| Scarface (1983 film) | 38.48× | Movies & TV |
| Diane Keaton | 9.32× | Movies & TV |
| Political satire | 23.56× | Literature |
| Sex and the City | 8.08× | Movies & TV |
| Twin Peaks | 10.09× | Movies & TV |
| Al Pacino | 13.31× | Movies & TV |
| Leroy Merlin | 38× | Shopping |
| Superman | 2.66× | Movies & TV |
| Capital One | 3.86× | Business & Career |
| Google Maps | 3.76× | Internet & Social Media |
| Indeed.com | 3.87× | Business & Career |
| Autism Awareness | 8.11× | Health |
| Diabetes mellitus awareness | 5.48× | Health |
| James Caan | 14.49× | Movies & TV |
| Goodfellas | 11.76× | Movies & TV |
| Boardwalk Empire | 19.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.61 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Risk Appetite | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| Canada | 16.2% |
| Japan | 6.5% |
See PAWS audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for PAWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.