Atheism Audience in United States

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Atheism has an estimated audience of 5,260,380 people in United States. 46.3% are female, 53.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Friends, Kristen Wiig, 21 Jump Street (film), Kate McKinnon, Arrested Development (TV series).

The average Atheism fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Kristen Wiig, 21 Jump Street (film), with strongest over-indexing on Friends (5.29× the country average). Demographically, the Atheism audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Atheism fans

Demographic split for Atheism audience in United States
MetricValue
Female46.3%
Male53.7%
Average age39.2
Estimated audience size5,260,380

Audience persona

The typical Atheism fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Atheism in United States
RegionReachAffinity
California675,4111.17×
Texas499,3391.1×
Florida375,2281.05×
New York307,8131.05×
Illinois178,0541.02×
Pennsylvania177,5601×
Georgia176,6051.09×
North Carolina171,5581.08×
Ohio163,9351.01×
Michigan144,8071.05×
Virginia136,8231.07×
Arizona126,8211.18×
New Jersey126,6140.95×
Washington122,3611.16×
Tennessee106,1881.01×
Indiana101,2261.05×
Maryland99,6931.1×
Massachusetts91,7870.89×
Missouri88,3761.04×
Colorado79,9030.96×
South Carolina78,3040.99×
Minnesota75,9891.01×
Alabama75,6441.03×
Wisconsin72,7040.92×
Louisiana70,8001.04×
Kentucky66,0731×
Oregon65,2201.08×
Oklahoma65,0931.11×
Nevada51,0381×
Connecticut50,3500.95×
Arkansas48,8451.13×
Mississippi46,5481.07×
Utah46,3560.98×
Kansas41,4271×
Iowa41,0320.95×
Hawaii26,2341.16×
New Mexico25,5150.97×
Nebraska24,6470.93×
West Virginia24,2330.99×
Idaho23,8730.9×
New Hampshire19,2560.93×
Maine17,4670.93×
Rhode Island14,2570.85×
Washington, District of Columbia14,0500.89×
Delaware12,7290.88×
Montana12,5360.86×
Alaska12,1181.08×
South Dakota10,0100.82×
North Dakota9,4310.87×
Vermont8,1940.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atheism audience
BrandAffinityCategory
Friends5.29×Movies & TV
Kristen Wiig18.75×Movies & TV
21 Jump Street (film)20.33×Movies & TV
Kate McKinnon22.18×Movies & TV
Arrested Development (TV series)18.66×Movies & TV
shawshank redemption20.56×Movies & TV
Jonah Hill14.63×Movies & TV
Chevy Chase13.46×Movies & TV
Nick Kroll23.36×Movies & TV
Step Brothers (film)17.5×Movies & TV
John Mulaney16.67×Movies & TV
Jason Bateman10.21×Movies & TV
Stephen Colbert11.61×Movies & TV
Kill Bill14.44×Movies & TV
Chris Farley15.04×Movies & TV
Reservoir Dogs18.88×Movies & TV
Jimmy Kimmel6.13×Movies & TV
Jim Carrey6.81×Movies & TV
The Sandlot16.15×Movies & TV
BoJack Horseman15.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atheism audience
TraitClusterScore
PatriotismCONSERVATISM1.87
IndividualismJOY1.8
SpiritualityBALANCE1.61
Early Adopter MentalityPOWER1.57
SustainabilityBALANCE1.44
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Atheism
CountryShare
United States35.8%
United Kingdom5.5%
Mexico4.5%

See Atheism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Atheism have in United States?

Atheism has an estimated audience of 5,260,380 people in United States, concentrated in California and Texas.

What is the gender split and age of Atheism fans?

46.3% of Atheism fans are female, 53.7% are male, with an average age of 39.2 years.

Which brands do Atheism fans like most?

Atheism fans show strongest brand affinity for Friends (5.29×), Kristen Wiig (18.75×), and 21 Jump Street (film) (20.33×) over the country average.

Where do Atheism fans live in United States?

Atheism fans in United States are most concentrated in California (reach 675,411), Texas (reach 499,339), and Florida (reach 375,228). These three regions account for the largest share of the active audience.

What other brands do Atheism fans also like?

Beyond Atheism itself, the audience over-indexes on Kristen Wiig (18.75×), 21 Jump Street (film) (20.33×), Kate McKinnon (22.18×), and Arrested Development (TV series) (18.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atheism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.