The Sandlot Audience in United States

The Sandlot logo

The Sandlot has an estimated audience of 2,342,074 people in United States. 49.3% are female, 50.7% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Good Will Hunting, Catch Me If You Can, The Wolf of Wall Street (2013 film), La La Land (film), Dumb and Dumber.

The average The Sandlot fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Good Will Hunting, Catch Me If You Can, The Wolf of Wall Street (2013 film), with strongest over-indexing on Good Will Hunting (89.68× the country average). Demographically, the The Sandlot audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Sandlot fans

Demographic split for The Sandlot audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.4
Estimated audience size2,342,074

Audience persona

The typical The Sandlot fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for The Sandlot in United States
RegionReachAffinity
California361,9911.41×
Texas252,1191.25×
Florida119,2710.75×
New York99,5320.76×
Illinois90,7731.16×
Pennsylvania82,4191.05×
Ohio73,8171.02×
North Carolina63,5290.9×
Michigan61,2891×
Arizona58,1001.21×
Georgia57,6040.8×
New Jersey50,5060.85×
Washington48,4361.03×
Tennessee48,3931.03×
Indiana47,6191.11×
Virginia44,5720.78×
Colorado42,3091.15×
Missouri41,6611.1×
Massachusetts39,6390.86×
Wisconsin35,1221×
Utah32,3521.54×
South Carolina32,1100.91×
Kentucky31,8481.08×
Minnesota31,3800.94×
Oklahoma31,1821.2×
Alabama29,0800.89×
Louisiana28,6930.95×
Maryland28,5990.71×
Oregon27,6301.03×
Iowa23,7981.23×
Nevada23,1071.02×
Kansas21,7101.18×
Arkansas20,5241.06×
Connecticut20,3390.87×
New Mexico17,5261.49×
Mississippi17,1610.89×
Idaho13,7041.17×
Nebraska13,4701.15×
West Virginia10,7190.98×
New Hampshire8,5650.93×
Hawaii8,4560.84×
Maine7,4640.89×
Montana6,9961.08×
Rhode Island6,1410.82×
South Dakota5,8471.08×
Delaware4,8700.75×
North Dakota4,6730.97×
Alaska3,9880.8×
Washington, District of Columbia3,9200.56×
Wyoming3,5051.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sandlot audience
BrandAffinityCategory
Good Will Hunting89.68×Movies & TV
Catch Me If You Can94.66×Movies & TV
The Wolf of Wall Street (2013 film)74.71×Movies & TV
La La Land (film)38.04×Movies & TV
Dumb and Dumber45.66×Movies & TV
FAO Schwarz63.01×Shopping
Borat51.54×Movies & TV
Remember the Titans41.84×Movies & TV
Autism Awareness19.03×Health
Forrest Gump27.47×Movies & TV
Diabetes mellitus awareness12.48×Health
Political satire29.79×Literature
Christopher Walken29.83×Movies & TV
Love Actually29.96×Movies & TV
Midnight in Paris62.34×Movies & TV
The Holiday18.39×Movies & TV
Moonrise Kingdom48.78×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chevy Chase16.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sandlot audience
TraitClusterScore
ExtroversionTHRILL1.4
Sports ActivityPOWER1.23
Community OrientationOPEN1.22
Early Adopter MentalityPOWER1.2
IndulgenceJOY1.18
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for The Sandlot
CountryShare
United States81.3%
Canada4.7%
Australia2.9%

See The Sandlot audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Sandlot have in United States?

The Sandlot has an estimated audience of 2,342,074 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sandlot fans?

49.3% of The Sandlot fans are female, 50.7% are male, with an average age of 39.4 years.

Which brands do The Sandlot fans like most?

The Sandlot fans show strongest brand affinity for Good Will Hunting (89.68×), Catch Me If You Can (94.66×), and The Wolf of Wall Street (2013 film) (74.71×) over the country average.

Where do The Sandlot fans live in United States?

The Sandlot fans in United States are most concentrated in California (reach 361,991), Texas (reach 252,119), and Florida (reach 119,271). These three regions account for the largest share of the active audience.

What other brands do The Sandlot fans also like?

Beyond The Sandlot itself, the audience over-indexes on Catch Me If You Can (94.66×), The Wolf of Wall Street (2013 film) (74.71×), La La Land (film) (38.04×), and Dumb and Dumber (45.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sandlot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.