Rascasse Audience Intelligence

The Sandlot Audience in United States

A data profile of the people who buy, follow and care about The Sandlot in United States — modelled from more than twelve digital signal sources. The Sandlot has an estimated audience of 2,472,772 people in United States.

#640among Movie / TV Show / Series in United States#1747in Movies & TV

The average The Sandlot fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Good Will Hunting, Political satire, Remember the Titans, with strongest over-indexing on Good Will Hunting (60× the country average).

Demographically, the The Sandlot audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sandlot fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Good Will Hunting.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sandlot profile in United States.

Audience size
2.5M
in United States
Gender
49.3%♀
50.7% male
Age
39.4
average years
Country rank
#12011
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sandlot viewers

49.3% are female, 50.7% are male, average age 39.4.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for The Sandlot audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.4
Estimated audience size2,472,772
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the The Sandlot audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3927%
40-4922%
50+16%
Fig. 04

Worldwide distribution

81.5%

of the worldwide The Sandlot audience comes from United States.

Worldwide audience distribution share by country for The Sandlot
CountryShare
United States81.5%
Canada4.5%
Australia2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sandlot audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sandlot fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.67×
02New Mexico~20K1.41×
03California~300K1.30×
04Idaho~10K1.22×
05Iowa~20K1.21×
06Illinois~90K1.18×
07Arizona~60K1.18×
08Oklahoma~30K1.17×
09Texas~200K1.16×
10Kansas~20K1.16×
11Nebraska~10K1.15×
12South Dakota~6K1.14×
13Missouri~40K1.12×
14Montana~7K1.12×
15Kentucky~30K1.09×
16Arkansas~20K1.09×
17Indiana~50K1.08×
18Colorado~40K1.07×
19North Dakota~5K1.06×
20Wyoming~4K1.05×
21Ohio~70K1.02×
22Wisconsin~40K1.02×
23Oregon~30K1.01×
24West Virginia~10K1.00×
25Pennsylvania~80K0.99×
26Tennessee~50K0.99×
27Michigan~60K0.98×
28Washington~50K0.97×
29Nevada~20K0.97×
30New Hampshire~9K0.95×
31Maine~8K0.95×
32Minnesota~30K0.94×
33Alabama~30K0.94×
34Louisiana~30K0.94×
35Mississippi~20K0.92×
36Alaska~5K0.91×
37North Carolina~60K0.87×
38South Carolina~30K0.87×
39Massachusetts~40K0.86×
40Connecticut~20K0.86×
41Rhode Island~6K0.86×
42Delaware~6K0.85×
43Hawaii~8K0.84×
44New Jersey~50K0.81×
45Georgia~60K0.79×
46Virginia~40K0.77×
47Florida~100K0.73×
48New York~90K0.71×
49Maryland~30K0.70×
50Washington, District of Columbia~4K0.56×
Fig. 06

Affinity by region

Affinity by region — The Sandlot, United States
0.56×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sandlot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sandlot audience
#·InterestCategoryAffinity×
01Catch Me If You CanMovies & TV61.20×
02Good Will HuntingMovies & TV60.00×
03Midnight in ParisMovies & TV59.50×
04Remember the TitansMovies & TV54.76×
05Moonrise KingdomMovies & TV52.24×
06FAO SchwarzShopping52.16×
07BoratMovies & TV51.98×
08Political satireLiterature48.44×
09The Wolf of Wall Street (2013 film)Movies & TV45.15×
10Christopher WalkenMovies & TV29.69×
11Space JamMovies & TV28.90×
12Sixteen CandlesMovies & TV28.59×
13The A-TeamMovies & TV28.23×
14Love ActuallyMovies & TV27.53×
15ZoolanderMovies & TV24.09×
16Dumb and DumberMovies & TV21.79×
17La La Land (film)Movies & TV19.40×
18Mrs. DoubtfireMovies & TV18.18×
19AtheismPolitics & Society16.15×
20Bill MurrayMovies & TV11.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sandlot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sandlot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
Risk AppetiteTHRILL1.22×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sandlot audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
CreativityOPEN0.82×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sandlot have in United States?

The Sandlot has an estimated audience of 2,472,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sandlot viewers?

49.3% of The Sandlot fans are female, 50.7% are male, with an average age of 39.4 years.

03

Which brands do The Sandlot fans like most?

The Sandlot fans show strongest brand affinity for Good Will Hunting (60×), Political satire (48.44×), and Remember the Titans (54.76×) over the country average.

04

Where do The Sandlot fans live in United States?

The Sandlot fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Sandlot fans also like?

Beyond The Sandlot itself, the audience over-indexes on Political satire (48.44×), Remember the Titans (54.76×), Catch Me If You Can (61.2×), and Borat (51.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Sandlot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sandlot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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