Rascasse Audience Intelligence

Midnight in Paris Audience in United States

A data profile of the people who buy, follow and care about Midnight in Paris in United States — modelled from more than twelve digital signal sources. Midnight in Paris has an estimated audience of 708,092 people in United States.

#45among Romance in United States#2499among Movie / TV Show / Series in United States#5519in Movies & TV

The average Midnight in Paris fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, with strongest over-indexing on 10 Things I Hate About You (TV series) (211.02× the country average).

Demographically, the Midnight in Paris audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midnight in Paris fan in United States is more female, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midnight in Paris profile in United States.

Audience size
708K
in United States
Gender
75.3%♀
24.7% male
Age
43.1
average years
Country rank
#29708
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midnight in Paris viewers

75.3% are female, 24.7% are male, average age 43.1.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Midnight in Paris audience in United States
MetricValue
Female75.3%
Male24.7%
Average age43.1
Estimated audience size708,092
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Midnight in Paris audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Midnight in Paris audience comes from United States.

Worldwide audience distribution share by country for Midnight in Paris
CountryShare
United States24.8%
Germany7.7%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midnight in Paris audience in United States is strongest.

Fig. 05

Top regions by affinity

Midnight in Paris fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.64×
02California~100K1.47×
03Massachusetts~20K1.42×
04New York~50K1.40×
05Utah~8K1.35×
06Oregon~10K1.27×
07Vermont~2K1.26×
08Washington~20K1.24×
09Colorado~10K1.21×
10Connecticut~9K1.21×
11Illinois~30K1.17×
12New Jersey~20K1.12×
13Rhode Island~2K1.12×
14Montana~2K1.12×
15Idaho~4K1.11×
16Maine~3K1.11×
17New Hampshire~3K1.08×
18Virginia~20K1.03×
19Florida~50K1.00×
20Arizona~10K1.00×
21Minnesota~10K0.99×
22New Mexico~3K0.97×
23Hawaii~3K0.97×
24Pennsylvania~20K0.95×
25Texas~60K0.93×
26Alaska~1K0.93×
27Maryland~10K0.92×
28Missouri~10K0.92×
29Wisconsin~10K0.92×
30Michigan~20K0.91×
31Nevada~6K0.90×
32North Carolina~20K0.89×
33Tennessee~10K0.89×
34Kansas~5K0.89×
35Georgia~20K0.88×
36Indiana~10K0.87×
37Oklahoma~7K0.87×
38Arkansas~5K0.87×
39Delaware~2K0.87×
40Ohio~20K0.86×
41Nebraska~3K0.86×
42South Carolina~9K0.83×
43Kentucky~7K0.83×
44Iowa~5K0.83×
45South Dakota~1K0.83×
46Louisiana~7K0.80×
47Alabama~8K0.79×
48North Dakota~1K0.79×
49West Virginia~2K0.76×
50Mississippi~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Midnight in Paris, United States
0.70×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midnight in Paris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midnight in Paris audience
#·InterestCategoryAffinity×
01Match PointMovies & TV244.14×
02Midnight Sun (2006 film)Movies & TV218.76×
0310 Things I Hate About You (TV series)Movies & TV211.02×
04Submarine (2010 film)Movies & TV207.26×
05Noah BaumbachMovies & TV204.83×
06IncendiesMovies & TV204.04×
07Life of Pi (film)Movies & TV203.81×
08We Bought a ZooMovies & TV202.29×
09Chef (film)Movies & TV176.33×
10Lost in Translation (film)Movies & TV172.68×
11Freaky Friday (2003 film)Movies & TV126.05×
12Pablo SchreiberMovies & TV116.09×
13Kathy BatesMovies & TV115.17×
14Fried Green TomatoesMovies & TV109.58×
15Paul Thomas AndersonMovies & TV106.06×
16Guillaume CanetMovies & TV102.26×
17Rachel McAdamsMovies & TV93.15×
18Flipped (film)Movies & TV92.44×
19Chocolate (2008 film)Movies & TV72.12×
20The Notebook (2004 film)Movies & TV71.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midnight in Paris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midnight in Paris audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.68×
Design AffinityPREMIUM2.14×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midnight in Paris audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.05×
PatriotismCONSERVATISM1.08×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midnight in Paris have in United States?

Midnight in Paris has an estimated audience of 708,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Midnight in Paris viewers?

75.3% of Midnight in Paris fans are female, 24.7% are male, with an average age of 43.1 years.

03

Which brands do Midnight in Paris fans like most?

Midnight in Paris fans show strongest brand affinity for 10 Things I Hate About You (TV series) (211.02×), Freaky Friday (2003 film) (126.05×), and Rachel McAdams (93.15×) over the country average.

04

Where do Midnight in Paris fans live in United States?

Midnight in Paris fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Midnight in Paris fans also like?

Beyond Midnight in Paris itself, the audience over-indexes on Freaky Friday (2003 film) (126.05×), Rachel McAdams (93.15×), Chef (film) (176.33×), and Paul Thomas Anderson (106.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midnight in Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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