Midnight in Paris Audience in United States

Midnight in Paris logo

Midnight in Paris has an estimated audience of 703,246 people in United States. 75.3% are female, 24.7% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, Submarine (2010 film), Paul Thomas Anderson.

The average Midnight in Paris fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Rachel McAdams, with strongest over-indexing on 10 Things I Hate About You (TV series) (211.02× the country average). Demographically, the Midnight in Paris audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Midnight in Paris fans

Demographic split for Midnight in Paris audience in United States
MetricValue
Female75.3%
Male24.7%
Average age43.1
Estimated audience size703,246

Audience persona

The typical Midnight in Paris fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Top regions in United States

Top regions ranked by reach for Midnight in Paris in United States
RegionReachAffinity
California117,6031.52×
Texas57,4270.95×
New York57,1041.45×
Florida47,1450.99×
Illinois27,8001.19×
Pennsylvania22,4850.95×
New Jersey20,8471.17×
Massachusetts20,7381.5×
Georgia19,2990.89×
North Carolina18,8080.89×
Ohio18,7320.86×
Virginia17,9601.05×
Washington17,8511.27×
Michigan16,9110.92×
Arizona14,2280.99×
Colorado13,4891.22×
Tennessee12,1610.86×
Maryland11,2690.93×
Indiana11,1020.86×
Oregon10,7031.33×
Minnesota10,3431.03×
Missouri10,2790.91×
Wisconsin9,9030.94×
South Carolina9,0800.86×
Connecticut8,8691.26×
Utah8,7031.38×
Alabama7,6950.78×
Louisiana7,3720.81×
Kentucky7,2590.82×
Oklahoma6,7000.86×
Nevada6,2110.91×
Kansas4,7650.86×
Arkansas4,6440.8×
Iowa4,6230.8×
Idaho3,8341.09×
Washington, District of Columbia3,7221.76×
Mississippi3,6730.63×
New Mexico3,3020.94×
Hawaii2,9410.97×
Nebraska2,9340.83×
New Hampshire2,8721.04×
Maine2,7911.11×
Rhode Island2,4331.09×
Montana2,0691.06×
West Virginia2,0380.62×
Vermont1,6641.35×
Delaware1,5060.78×
South Dakota1,2100.74×
Alaska1,2050.8×
North Dakota8840.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midnight in Paris audience
BrandAffinityCategory
10 Things I Hate About You (TV series)211.02×Movies & TV
Freaky Friday (2003 film)126.05×Movies & TV
Rachel McAdams93.15×Movies & TV
Submarine (2010 film)207.26×Movies & TV
Paul Thomas Anderson106.06×Movies & TV
Kathy Bates115.17×Movies & TV
Chef (film)176.33×Movies & TV
Incendies204.04×Movies & TV
Lost in Translation (film)172.68×Movies & TV
Pablo Schreiber116.09×Movies & TV
Life of Pi (film)203.81×Movies & TV
We Bought a Zoo202.29×Movies & TV
Match Point244.14×Movies & TV
Midnight Sun (2006 film)218.76×Movies & TV
Flipped (film)92.44×Movies & TV
The Notebook (2004 film)71.4×Movies & TV
Chocolate (2008 film)72.12×Movies & TV
Noah Baumbach204.83×Movies & TV
To Kill a Mockingbird (film)96.58×Movies & TV
Spotlight (film)137.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midnight in Paris audience
TraitClusterScore
Risk AppetiteTHRILL1.58
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.41
LGBTQ+ IdentityOPEN1.39
Urban LifestyleOPEN1.31
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Midnight in Paris
CountryShare
United States26.0%
Germany8.1%
Italy7.7%

See Midnight in Paris audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Midnight in Paris have in United States?

Midnight in Paris has an estimated audience of 703,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Midnight in Paris fans?

75.3% of Midnight in Paris fans are female, 24.7% are male, with an average age of 43.1 years.

Which brands do Midnight in Paris fans like most?

Midnight in Paris fans show strongest brand affinity for 10 Things I Hate About You (TV series) (211.02×), Freaky Friday (2003 film) (126.05×), and Rachel McAdams (93.15×) over the country average.

Where do Midnight in Paris fans live in United States?

Midnight in Paris fans in United States are most concentrated in California (reach 117,603), Texas (reach 57,427), and New York (reach 57,104). These three regions account for the largest share of the active audience.

What other brands do Midnight in Paris fans also like?

Beyond Midnight in Paris itself, the audience over-indexes on Freaky Friday (2003 film) (126.05×), Rachel McAdams (93.15×), Submarine (2010 film) (207.26×), and Paul Thomas Anderson (106.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midnight in Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.