Life of Pi (film) Audience in United States

Life of Pi (film) logo

Life of Pi (film) has an estimated audience of 765,404 people in United States. 45.2% are female, 54.8% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Zagreb, Oracle Certification Program, Jade Dynasty (video game), Home construction, The Defender.

The average Life of Pi (film) fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zagreb, Oracle Certification Program, Jade Dynasty (video game), with strongest over-indexing on Zagreb (101.69× the country average). Demographically, the Life of Pi (film) audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Life of Pi (film) fans

Demographic split for Life of Pi (film) audience in United States
MetricValue
Female45.2%
Male54.8%
Average age31.8
Estimated audience size765,404

Audience persona

The typical Life of Pi (film) fan in United States is balanced, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zagreb.

Top regions in United States

Top regions ranked by reach for Life of Pi (film) in United States
RegionReachAffinity
California114,6331.36×
Texas71,9861.09×
Florida46,2690.89×
New York45,9231.07×
Ohio29,7781.26×
Pennsylvania27,8031.08×
Illinois24,1560.95×
Georgia22,3080.95×
Virginia22,2171.19×
Washington20,6091.34×
North Carolina19,8160.86×
Michigan19,6220.98×
New Jersey19,3981×
Arizona18,6261.19×
Maryland18,2411.39×
Massachusetts17,3041.15×
Colorado17,1141.42×
Oregon14,3941.64×
Minnesota12,7991.17×
Indiana11,4590.82×
Tennessee11,2800.73×
Missouri10,3820.84×
Wisconsin9,3720.81×
South Carolina9,2060.8×
Utah8,6041.26×
Alabama8,0920.76×
Kentucky7,9280.83×
Iowa7,3961.17×
Oklahoma7,3570.87×
Connecticut7,1750.93×
Louisiana6,5330.66×
Nevada6,4440.87×
Kansas5,4990.91×
Mississippi4,6410.74×
Arkansas4,5950.73×
Rhode Island4,5331.86×
Washington, District of Columbia3,8271.66×
New Mexico3,7540.98×
Idaho3,6950.96×
Hawaii3,4751.06×
Nebraska3,1420.82×
New Hampshire2,5720.85×
West Virginia2,4540.69×
Maine2,2630.83×
Montana1,7510.82×
Alaska1,6941.03×
Delaware1,5590.74×
South Dakota1,2430.7×
Vermont1,2290.91×
North Dakota1,1840.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life of Pi (film) audience
BrandAffinityCategory
Zagreb101.69×Travel & Leisure
Oracle Certification Program105.32×Technology & Electronics
Jade Dynasty (video game)99.33×Games
Home construction1.75×Home & Garden
The Defender18.87×Movies & TV
RPG World74.78×Literature
Google Photos2.65×Technology & Electronics
Natural rubber1.95×Cars & Mobility
Elsword15.17×Games
Whataburger1.63×Food & Beverages
Violet Chachki19.33×Movies & TV
Kāhala, Hawaii19.12×Travel & Leisure
Non-celiac gluten sensitivity9.52×Health
Bank account2.09×Business & Career
Cryptic crossword12.22×Technology & Electronics
Google Home4.97×Technology & Electronics
La Jolla7.03×Travel & Leisure
Home staging3.73×Home & Garden
headspace5.55×Health
Endless Space13.76×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life of Pi (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
Risk AppetiteTHRILL2.23
SpiritualityBALANCE1.51
Design AffinityPREMIUM1.37
TraditionCONSERVATISM1.26
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Life of Pi (film)
CountryShare
United States30.0%
India26.1%
United Kingdom8.4%

See Life of Pi (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Life of Pi (film) have in United States?

Life of Pi (film) has an estimated audience of 765,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Life of Pi (film) fans?

45.2% of Life of Pi (film) fans are female, 54.8% are male, with an average age of 31.8 years.

Which brands do Life of Pi (film) fans like most?

Life of Pi (film) fans show strongest brand affinity for Zagreb (101.69×), Oracle Certification Program (105.32×), and Jade Dynasty (video game) (99.33×) over the country average.

Where do Life of Pi (film) fans live in United States?

Life of Pi (film) fans in United States are most concentrated in California (reach 114,633), Texas (reach 71,986), and Florida (reach 46,269). These three regions account for the largest share of the active audience.

What other brands do Life of Pi (film) fans also like?

Beyond Life of Pi (film) itself, the audience over-indexes on Oracle Certification Program (105.32×), Jade Dynasty (video game) (99.33×), Home construction (1.75×), and The Defender (18.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life of Pi (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.