Cast Away Audience in United States

Cast Away logo

Cast Away has an estimated audience of 930,959 people in United States. 37.2% are female, 62.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Horton Hears a Who! (film), Captain Phillips (film), Life of Pi (film), Stuart Little (film), Jacob's Ladder (film).

The average Cast Away fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horton Hears a Who! (film), Captain Phillips (film), Life of Pi (film), with strongest over-indexing on Horton Hears a Who! (film) (119.97× the country average). Demographically, the Cast Away audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Cast Away fans

Demographic split for Cast Away audience in United States
MetricValue
Female37.2%
Male62.8%
Average age43.6
Estimated audience size930,959

Audience persona

The typical Cast Away fan in United States is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Horton Hears a Who! (film).

Top regions in United States

Top regions ranked by reach for Cast Away in United States
RegionReachAffinity
California120,1501.17×
Texas96,3281.2×
Florida62,2320.99×
New York51,7080.99×
Illinois31,4331.01×
Pennsylvania28,7260.92×
Ohio27,5310.96×
North Carolina27,3690.98×
Georgia26,6050.93×
Michigan23,8520.98×
New Jersey23,4080.99×
Virginia21,4710.95×
Arizona19,9631.05×
Washington19,2221.03×
Tennessee18,8651.01×
Massachusetts17,4710.95×
Indiana16,7630.99×
Missouri16,1351.08×
Colorado15,2881.04×
Wisconsin14,1301.01×
Maryland13,4750.84×
Minnesota12,9980.97×
South Carolina12,6430.9×
Kentucky12,4071.06×
Alabama12,2650.94×
Oklahoma12,1541.18×
Oregon11,5751.08×
Louisiana11,1510.93×
Utah10,4801.26×
Nevada9,1881.02×
Connecticut9,0470.97×
Iowa8,1431.06×
Kansas8,1361.11×
Arkansas7,9371.03×
Mississippi6,8500.89×
Idaho5,1931.11×
Nebraska4,8581.04×
New Mexico4,7941.03×
Hawaii4,7211.18×
West Virginia4,1100.95×
New Hampshire3,3080.9×
Maine3,2430.97×
Rhode Island2,7880.94×
Montana2,5640.99×
Alaska2,3841.2×
Washington, District of Columbia2,2040.79×
Delaware2,0090.78×
North Dakota1,8780.98×
South Dakota1,8740.87×
Vermont1,3590.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cast Away audience
BrandAffinityCategory
Horton Hears a Who! (film)119.97×Movies & TV
Captain Phillips (film)137.79×Movies & TV
Life of Pi (film)135.24×Movies & TV
Stuart Little (film)90.89×Movies & TV
Jacob's Ladder (film)149.36×Movies & TV
There Will Be Blood60.35×Movies & TV
Willem Dafoe44.53×Movies & TV
Max Brenner224.57×Food & Beverages
Sully (film)68.65×Movies & TV
Sisters (2015 film)63.86×Movies & TV
Saving Mr. Banks148.81×Movies & TV
3:10 to Yuma (2007 film)104.64×Movies & TV
Requiem for a Dream48.7×Movies & TV
The Revenant (2015 film)56.12×Movies & TV
Memento (film)50.41×Movies & TV
Mulholland Drive (film)40.86×Movies & TV
Revolution (TV series)26.25×Movies & TV
The Man in the High Castle (TV series)61.1×Movies & TV
Revista Pronto141.12×News
Coraline (film)17.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cast Away audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.41
PatriotismCONSERVATISM1.29
Social Media UsageJOY1.26
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Cast Away
CountryShare
United States24.5%
Italy8.2%
Germany5.9%

See Cast Away audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Cast Away have in United States?

Cast Away has an estimated audience of 930,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Cast Away fans?

37.2% of Cast Away fans are female, 62.8% are male, with an average age of 43.6 years.

Which brands do Cast Away fans like most?

Cast Away fans show strongest brand affinity for Horton Hears a Who! (film) (119.97×), Captain Phillips (film) (137.79×), and Life of Pi (film) (135.24×) over the country average.

Where do Cast Away fans live in United States?

Cast Away fans in United States are most concentrated in California (reach 120,150), Texas (reach 96,328), and Florida (reach 62,232). These three regions account for the largest share of the active audience.

What other brands do Cast Away fans also like?

Beyond Cast Away itself, the audience over-indexes on Captain Phillips (film) (137.79×), Life of Pi (film) (135.24×), Stuart Little (film) (90.89×), and Jacob's Ladder (film) (149.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cast Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.