Mulholland Drive (film) Audience in United States

Mulholland Drive (film) logo

Mulholland Drive (film) has an estimated audience of 2,121,969 people in United States. 55.3% are female, 44.7% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Clonakilty, Canton, Georgia, Gloria, Google Photos, Nationality.

The average Mulholland Drive (film) fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Clonakilty, Canton, Georgia, Gloria, with strongest over-indexing on Clonakilty (161.07× the country average). Demographically, the Mulholland Drive (film) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mulholland Drive (film) fans

Demographic split for Mulholland Drive (film) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.9
Estimated audience size2,121,969

Audience persona

The typical Mulholland Drive (film) fan in United States is more female, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Clonakilty.

Top regions in United States

Top regions ranked by reach for Mulholland Drive (film) in United States
RegionReachAffinity
California481,5052.06×
New York198,0921.67×
Texas165,3570.91×
Florida114,6860.8×
Illinois87,5881.24×
Pennsylvania81,2591.14×
Massachusetts68,4511.64×
Ohio62,8280.96×
Washington61,0971.44×
Georgia60,3150.92×
North Carolina59,5680.93×
New Jersey57,5041.07×
Michigan56,0851.01×
Virginia55,4001.07×
Oregon41,0731.69×
Colorado40,7351.22×
Tennessee38,8600.91×
Maryland35,8760.98×
Indiana34,5890.89×
Missouri34,4681.01×
Minnesota33,0771.09×
Wisconsin31,8201×
Arizona25,8310.6×
Connecticut24,3411.14×
South Carolina23,7430.74×
Kentucky23,2400.87×
Louisiana22,5850.83×
Utah19,6581.03×
Oklahoma19,0790.81×
Nevada17,2960.84×
Iowa15,2000.87×
Kansas13,8540.83×
Alabama13,4680.45×
Arkansas13,0450.75×
Washington, District of Columbia11,2341.76×
New Mexico10,4150.98×
Mississippi9,7550.56×
Maine9,2271.21×
New Hampshire9,1551.09×
Idaho9,0820.85×
Nebraska9,0420.85×
Rhode Island8,7441.29×
West Virginia6,8370.69×
Hawaii6,5840.72×
Vermont5,7651.55×
Montana5,5190.94×
Delaware4,1080.7×
South Dakota3,1320.64×
North Dakota2,8880.66×
Alaska2,1740.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mulholland Drive (film) audience
BrandAffinityCategory
Clonakilty161.07×Travel & Leisure
Canton, Georgia44.34×Travel & Leisure
Gloria17.25×Music & Radio
Google Photos3.73×Technology & Electronics
Nationality3.1×Politics & Society
Hemnet17.71×Home & Garden
Santiago Casilla136.94×Sports
Elsword20×Games
Paleo Grubs94.13×Food & Beverages
Home construction1.63×Home & Garden
Grinch4.32×Movies & TV
headspace9.47×Health
Horeca15.6×Travel & Leisure
Nebraska Cornhuskers football3.6×Sports
Non-celiac gluten sensitivity10.92×Health
Cleveland Institute of Art29.79×Arts & Culture
Wok6.01×Food & Beverages
Personalised Gifts3.92×Home & Garden
Grace Slick7.8×Music & Radio
Klingspor's Woodworking Shop23.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mulholland Drive (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM2.05
Design AffinityPREMIUM1.7
LGBTQ+ IdentityOPEN1.67
IndulgenceJOY1.62
Urban LifestyleOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Mulholland Drive (film)
CountryShare
United States26.0%
France6.4%
United Kingdom5.7%

See Mulholland Drive (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mulholland Drive (film) have in United States?

Mulholland Drive (film) has an estimated audience of 2,121,969 people in United States, concentrated in California and New York.

What is the gender split and age of Mulholland Drive (film) fans?

55.3% of Mulholland Drive (film) fans are female, 44.7% are male, with an average age of 40.9 years.

Which brands do Mulholland Drive (film) fans like most?

Mulholland Drive (film) fans show strongest brand affinity for Clonakilty (161.07×), Canton, Georgia (44.34×), and Gloria (17.25×) over the country average.

Where do Mulholland Drive (film) fans live in United States?

Mulholland Drive (film) fans in United States are most concentrated in California (reach 481,505), New York (reach 198,092), and Texas (reach 165,357). These three regions account for the largest share of the active audience.

What other brands do Mulholland Drive (film) fans also like?

Beyond Mulholland Drive (film) itself, the audience over-indexes on Canton, Georgia (44.34×), Gloria (17.25×), Google Photos (3.73×), and Nationality (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mulholland Drive (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.