Rascasse Audience Intelligence

Mulholland Drive (film) Audience in United States

A data profile of the people who buy, follow and care about Mulholland Drive (film) in United States — modelled from more than twelve digital signal sources. Mulholland Drive (film) has an estimated audience of 2,199,420 people in United States.

#771among Movie / TV Show / Series in United States#1999in Movies & TV

The average Mulholland Drive (film) fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Michelle Monaghan, Obsessed (2009 film), Gangs of New York, with strongest over-indexing on Michelle Monaghan (253.72× the country average).

Demographically, the Mulholland Drive (film) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mulholland Drive (film) fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Michelle Monaghan.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mulholland Drive (film) profile in United States.

Audience size
2.2M
in United States
Gender
55.3%♀
44.7% male
Age
40.9
average years
Country rank
#13202
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mulholland Drive (film) viewers

55.3% are female, 44.7% are male, average age 40.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Mulholland Drive (film) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.9
Estimated audience size2,199,420
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Mulholland Drive (film) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4928%
50+19%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Mulholland Drive (film) audience comes from United States.

Worldwide audience distribution share by country for Mulholland Drive (film)
CountryShare
United States26.0%
France6.4%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mulholland Drive (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mulholland Drive (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~500K2.09×
02Washington, District of Columbia~10K1.67×
03Massachusetts~70K1.56×
04Vermont~6K1.53×
05New York~200K1.52×
06Oregon~40K1.52×
07Washington~60K1.36×
08Rhode Island~9K1.30×
09Maine~9K1.21×
10Colorado~40K1.20×
11Connecticut~30K1.18×
12Illinois~80K1.16×
13Pennsylvania~80K1.11×
14New Hampshire~9K1.09×
15New Jersey~60K1.08×
16Minnesota~30K1.06×
17Virginia~50K1.04×
18Utah~20K1.04×
19Maryland~40K0.98×
20Wisconsin~30K0.98×
21Montana~6K0.98×
22Michigan~50K0.97×
23Ohio~60K0.95×
24Missouri~30K0.95×
25North Carolina~60K0.92×
26Kentucky~20K0.92×
27New Mexico~10K0.92×
28Texas~200K0.89×
29Georgia~60K0.89×
30Tennessee~40K0.89×
31Idaho~9K0.88×
32Indiana~30K0.87×
33Iowa~10K0.86×
34Nebraska~9K0.86×
35Nevada~20K0.85×
36Kansas~10K0.84×
37Arizona~40K0.83×
38Oklahoma~20K0.82×
39Delaware~5K0.81×
40Louisiana~20K0.80×
41Alaska~4K0.80×
42Florida~100K0.79×
43West Virginia~8K0.79×
44Arkansas~10K0.76×
45Hawaii~7K0.76×
46South Carolina~20K0.75×
47North Dakota~3K0.74×
48South Dakota~4K0.72×
49Alabama~20K0.62×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Mulholland Drive (film), United States
0.61×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mulholland Drive (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mulholland Drive (film) audience
#·InterestCategoryAffinity×
01Michelle MonaghanMovies & TV253.72×
02Gangs of New YorkMovies & TV157.69×
03EraserheadMovies & TV106.36×
04Obsessed (2009 film)Movies & TV99.02×
05Requiem for a DreamMovies & TV93.14×
06Casey AffleckMovies & TV87.16×
07The LobsterMovies & TV73.77×
08SuspiriaMovies & TV66.43×
09CloverfieldMovies & TV58.19×
10Sam ClaflinMovies & TV53.23×
11Rosie O'DonnellMovies & TV47.14×
12Dead Poets SocietyMovies & TV45.55×
13Silver Linings PlaybookMovies & TV44.21×
14American Beauty (1999 film)Movies & TV44.04×
15A Beautiful Mind (film)Movies & TV38.15×
16Stanley KubrickMovies & TV37.98×
17Eyes Wide ShutMovies & TV34.24×
18David LynchMovies & TV33.06×
19Christopher NolanMovies & TV21.17×
20Kate BeckinsaleMovies & TV19.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mulholland Drive (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mulholland Drive (film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
Need for SecurityCONSERVATISM1.53×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mulholland Drive (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Luxury OrientationPREMIUM0.81×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mulholland Drive (film) have in United States?

Mulholland Drive (film) has an estimated audience of 2,199,420 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mulholland Drive (film) viewers?

55.3% of Mulholland Drive (film) fans are female, 44.7% are male, with an average age of 40.9 years.

03

Which brands do Mulholland Drive (film) fans like most?

Mulholland Drive (film) fans show strongest brand affinity for Michelle Monaghan (253.72×), Obsessed (2009 film) (99.02×), and Gangs of New York (157.69×) over the country average.

04

Where do Mulholland Drive (film) fans live in United States?

Mulholland Drive (film) fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mulholland Drive (film) fans also like?

Beyond Mulholland Drive (film) itself, the audience over-indexes on Obsessed (2009 film) (99.02×), Gangs of New York (157.69×), Requiem for a Dream (93.14×), and Casey Affleck (87.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mulholland Drive (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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