Rascasse Audience Intelligence

Saving Mr. Banks Audience in United States

A data profile of the people who buy, follow and care about Saving Mr. Banks in United States — modelled from more than twelve digital signal sources. Saving Mr. Banks has an estimated audience of 283,259 people in United States.

#4452among Movie / TV Show / Series in United States#8962in Movies & TV

The average Saving Mr. Banks fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doraemon, Cast Away, There Will Be Blood, with strongest over-indexing on Doraemon (238.89× the country average).

Demographically, the Saving Mr. Banks audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saving Mr. Banks fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Doraemon.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saving Mr. Banks profile in United States.

Audience size
283K
in United States
Gender
59.9%♀
40.1% male
Age
37.0
average years
Country rank
#49768
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saving Mr. Banks viewers

59.9% are female, 40.1% are male, average age 37.0.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Saving Mr. Banks audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.0
Estimated audience size283,259
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Saving Mr. Banks audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3917%
40-4927%
50+12%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Saving Mr. Banks audience comes from United States.

Worldwide audience distribution share by country for Saving Mr. Banks
CountryShare
United States35.9%
United Kingdom15.5%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saving Mr. Banks audience in United States is strongest.

Fig. 05

Top regions by affinity

Saving Mr. Banks fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.77×
02Idaho~2K1.36×
03Oregon~4K1.16×
04New Hampshire~1K1.15×
05Arizona~6K1.14×
06California~30K1.11×
07Connecticut~3K1.10×
08Washington~6K1.09×
09Indiana~5K1.09×
10Missouri~5K1.09×
11Iowa~2K1.09×
12Vermont<1K1.09×
13Tennessee~6K1.06×
14Montana<1K1.06×
15Oklahoma~3K1.05×
16Massachusetts~5K1.03×
17Wisconsin~4K1.03×
18Maine<1K1.03×
19Alaska<1K1.03×
20Florida~20K1.02×
21Kansas~2K1.02×
22Pennsylvania~9K1.01×
23Michigan~7K1.01×
24Ohio~8K1.00×
25Colorado~4K1.00×
26Kentucky~3K1.00×
27Minnesota~4K0.98×
28South Dakota<1K0.98×
29Arkansas~2K0.97×
30Nebraska~1K0.97×
31North Dakota<1K0.96×
32Alabama~4K0.95×
33Delaware<1K0.95×
34South Carolina~4K0.94×
35Illinois~8K0.93×
36Rhode Island<1K0.92×
37Nevada~2K0.91×
38West Virginia~1K0.91×
39Virginia~6K0.89×
40Hawaii~1K0.89×
41New Mexico~1K0.88×
42North Carolina~7K0.87×
43Louisiana~3K0.87×
44New Jersey~6K0.86×
45Maryland~4K0.85×
46New York~10K0.84×
47Washington, District of Columbia<1K0.84×
48Mississippi~2K0.83×
49Texas~20K0.82×
50Georgia~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Saving Mr. Banks, United States
0.80×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saving Mr. Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saving Mr. Banks audience
#·InterestCategoryAffinity×
01DoraemonLiterature238.89×
02Cast AwayMovies & TV148.81×
03DreamWorksMovies & TV84.54×
04The Man in the High Castle (TV series)Movies & TV82.87×
05There Will Be BloodMovies & TV70.55×
06Michigan Wolverines footballSports20.45×
07Michael FassbenderMovies & TV20.00×
08Requiem for a DreamMovies & TV20.00×
09Cameron MonaghanMovies & TV20.00×
10Jeremy Allen WhiteMovies & TV18.72×
11Emma ThompsonMovies & TV16.66×
12Daniel CraigMovies & TV16.22×
13Helena Bonham CarterMovies & TV15.41×
14Saving Private RyanMovies & TV14.59×
15Isla FisherMovies & TV13.98×
16Elizabeth OlsenMovies & TV13.16×
17CosmoProfBeauty & Wellness11.69×
18DreamHealth9.13×
19Disney StoreShopping8.29×
20Capital OneBusiness & Career6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saving Mr. Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saving Mr. Banks audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.68×
PatriotismCONSERVATISM1.88×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saving Mr. Banks audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saving Mr. Banks have in United States?

Saving Mr. Banks has an estimated audience of 283,259 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saving Mr. Banks viewers?

59.9% of Saving Mr. Banks fans are female, 40.1% are male, with an average age of 37.0 years.

03

Which brands do Saving Mr. Banks fans like most?

Saving Mr. Banks fans show strongest brand affinity for Doraemon (238.89×), Cast Away (148.81×), and There Will Be Blood (70.55×) over the country average.

04

Where do Saving Mr. Banks fans live in United States?

Saving Mr. Banks fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Saving Mr. Banks fans also like?

Beyond Saving Mr. Banks itself, the audience over-indexes on Cast Away (148.81×), There Will Be Blood (70.55×), The Man in the High Castle (TV series) (82.87×), and Capital One (6.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Saving Mr. Banks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saving Mr. Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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