Saving Mr. Banks Audience in United States

Saving Mr. Banks has an estimated audience of 268,085 people in United States. 59.9% are female, 40.1% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Doraemon, Cast Away, There Will Be Blood, The Man in the High Castle (TV series), DreamWorks.

The average Saving Mr. Banks fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doraemon, Cast Away, There Will Be Blood, with strongest over-indexing on Doraemon (279.56× the country average). Demographically, the Saving Mr. Banks audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Saving Mr. Banks fans

Demographic split for Saving Mr. Banks audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.0
Estimated audience size268,085

Audience persona

The typical Saving Mr. Banks fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Doraemon.

Top regions in United States

Top regions ranked by reach for Saving Mr. Banks in United States
RegionReachAffinity
California34,7701.18×
Texas18,9870.82×
Florida18,9721.05×
New York13,3580.89×
Pennsylvania9,7821.08×
Illinois8,7080.98×
Ohio8,6131.04×
North Carolina7,4390.92×
Michigan7,1691.02×
Arizona6,8551.25×
Georgia6,7880.82×
Washington6,2851.17×
New Jersey6,1610.9×
Virginia5,9430.91×
Tennessee5,8061.08×
Massachusetts5,5991.06×
Indiana5,4351.11×
Missouri4,7231.09×
Utah4,4901.87×
Colorado4,4301.05×
Wisconsin4,2731.06×
Maryland3,8550.84×
Minnesota3,7650.98×
South Carolina3,7610.93×
Oregon3,7231.21×
Alabama3,3330.89×
Kentucky3,2750.97×
Oklahoma3,0501.02×
Connecticut2,8991.08×
Louisiana2,8790.83×
Iowa2,5201.14×
Nevada2,2500.87×
Kansas2,2481.06×
Arkansas2,0460.93×
Idaho1,8931.41×
Mississippi1,6210.73×
Nebraska1,3070.97×
New Hampshire1,2831.21×
New Mexico1,0880.81×
West Virginia1,0680.86×
Maine1,0171.06×
Hawaii9350.81×
Montana7761.04×
Rhode Island7090.83×
Washington, District of Columbia6110.76×
Delaware6080.82×
South Dakota5800.94×
Alaska5400.94×
Vermont4701×
North Dakota4570.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saving Mr. Banks audience
BrandAffinityCategory
Doraemon279.56×Literature
Cast Away145.58×Movies & TV
There Will Be Blood71.57×Movies & TV
The Man in the High Castle (TV series)93.1×Movies & TV
DreamWorks86.39×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dream13.16×Health
Jeremy Allen White19.75×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Michael Fassbender20×Movies & TV
Daniel Day-Lewis16.75×Movies & TV
Capital One4.1×Business & Career
Saving Private Ryan17×Movies & TV
Cameron Monaghan20×Movies & TV
Emmy Rossum13.69×Movies & TV
Harry Potter3.09×Movies & TV
Disneyland4.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saving Mr. Banks audience
TraitClusterScore
SpiritualityBALANCE1.63
MindfulnessBALANCE1.49
TraditionCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.36
Community OrientationOPEN1.33
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Saving Mr. Banks
CountryShare
United States36.3%
United Kingdom15.9%
Germany8.2%

See Saving Mr. Banks audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Saving Mr. Banks have in United States?

Saving Mr. Banks has an estimated audience of 268,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Saving Mr. Banks fans?

59.9% of Saving Mr. Banks fans are female, 40.1% are male, with an average age of 37.0 years.

Which brands do Saving Mr. Banks fans like most?

Saving Mr. Banks fans show strongest brand affinity for Doraemon (279.56×), Cast Away (145.58×), and There Will Be Blood (71.57×) over the country average.

Where do Saving Mr. Banks fans live in United States?

Saving Mr. Banks fans in United States are most concentrated in California (reach 34,770), Texas (reach 18,987), and Florida (reach 18,972). These three regions account for the largest share of the active audience.

What other brands do Saving Mr. Banks fans also like?

Beyond Saving Mr. Banks itself, the audience over-indexes on Cast Away (145.58×), There Will Be Blood (71.57×), The Man in the High Castle (TV series) (93.1×), and DreamWorks (86.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saving Mr. Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.