DreamWorks Audience in United States

DreamWorks logo

DreamWorks has an estimated audience of 664,899 people in United States. 64.0% are female, 36.0% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Flushed Away, Penguins of Madagascar, Vibraphone, Doraemon, Shrek (franchise).

The average DreamWorks fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Flushed Away, Penguins of Madagascar, Vibraphone, with strongest over-indexing on Flushed Away (68.66× the country average). Demographically, the DreamWorks audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of DreamWorks fans

Demographic split for DreamWorks audience in United States
MetricValue
Female64.0%
Male36.0%
Average age34.5
Estimated audience size664,899

Audience persona

The typical DreamWorks fan in United States is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Flushed Away.

Top regions in United States

Top regions ranked by reach for DreamWorks in United States
RegionReachAffinity
California118,6661.62×
Texas74,8601.31×
Florida57,6051.28×
New York45,3111.22×
Illinois26,0481.18×
Pennsylvania22,9611.03×
Georgia22,7861.11×
North Carolina21,8161.09×
Ohio19,8080.97×
Virginia18,0581.12×
New Jersey17,9241.06×
Michigan16,0500.92×
Arizona15,7411.16×
Washington14,9621.12×
Tennessee14,7411.11×
Maryland13,3711.17×
Massachusetts13,1091×
Indiana11,1920.92×
Colorado10,4050.99×
Missouri9,8280.92×
Wisconsin9,6400.96×
South Carolina9,0540.91×
Alabama8,3750.9×
Minnesota8,3550.88×
Louisiana8,1280.95×
Utah8,0451.35×
Nevada7,9831.24×
Kentucky7,9280.95×
Oregon7,9241.04×
Oklahoma7,8191.06×
Connecticut7,3741.11×
Arkansas5,3500.98×
Mississippi5,1300.94×
Kansas4,7160.9×
Iowa4,4770.82×
New Mexico3,3060.99×
Idaho3,2900.99×
Hawaii2,8100.98×
Nebraska2,7730.83×
West Virginia2,4590.79×
New Hampshire2,3070.88×
Rhode Island2,1851.03×
Washington, District of Columbia1,9200.96×
Maine1,8980.8×
Delaware1,6620.91×
Montana1,4520.79×
Alaska1,2540.88×
South Dakota1,1710.76×
North Dakota1,0280.75×
Vermont8150.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DreamWorks audience
BrandAffinityCategory
Flushed Away68.66×Movies & TV
Penguins of Madagascar85.91×Movies & TV
Vibraphone23.2×Music & Radio
Doraemon57.26×Literature
Shrek (franchise)17.01×Movies & TV
Saving Mr. Banks84.54×Movies & TV
Costa Del Mar73.52×Fashion & Accessoires
OCS (television)59.22×Movies & TV
Codename: Kids Next Door16.12×Movies & TV
DreamWorks Animation23.65×Movies & TV
Shark Tale18.38×Movies & TV
Diary of a Wimpy Kid (film series)14×Movies & TV
Shrek The Musical38.67×Music & Radio
Revenge (TV series)11.72×Movies & TV
Bee Movie18.34×Movies & TV
Motive (TV series)25.81×Movies & TV
20th Century Fox Home Entertainment39.39×Movies & TV
DreamWorks Dragons39.88×Movies & TV
Madagascar (franchise)68.12×Movies & TV
Kayseri65.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DreamWorks audience
TraitClusterScore
ExtroversionTHRILL1.35
Social Media UsageJOY1.34
Early Adopter MentalityPOWER1.22
PatriotismCONSERVATISM1.16
IndulgenceJOY1.14
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for DreamWorks
CountryShare
United States23.7%
Mexico9.8%
Brazil7.0%

See DreamWorks audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does DreamWorks have in United States?

DreamWorks has an estimated audience of 664,899 people in United States, concentrated in California and Texas.

What is the gender split and age of DreamWorks fans?

64.0% of DreamWorks fans are female, 36.0% are male, with an average age of 34.5 years.

Which brands do DreamWorks fans like most?

DreamWorks fans show strongest brand affinity for Flushed Away (68.66×), Penguins of Madagascar (85.91×), and Vibraphone (23.2×) over the country average.

Where do DreamWorks fans live in United States?

DreamWorks fans in United States are most concentrated in California (reach 118,666), Texas (reach 74,860), and Florida (reach 57,605). These three regions account for the largest share of the active audience.

What other brands do DreamWorks fans also like?

Beyond DreamWorks itself, the audience over-indexes on Penguins of Madagascar (85.91×), Vibraphone (23.2×), Doraemon (57.26×), and Shrek (franchise) (17.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamWorks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.