Rascasse Audience Intelligence

DreamWorks Target Market in United States

A data profile of the people who buy, follow and care about DreamWorks in United States — modelled from more than twelve digital signal sources. DreamWorks has an estimated audience of 352,679 people in United States.

#4592among Brand in United States#8120in Movies & TV

The average DreamWorks fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flushed Away, Penguins of Madagascar, Vibraphone, with strongest over-indexing on Flushed Away (68.66× the country average).

Demographically, the DreamWorks audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DreamWorks fan in United States is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Flushed Away.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DreamWorks profile in United States.

Audience size
353K
in United States
Gender
64.0%♀
36.0% male
Age
34.5
average years
Country rank
#44438
Brand in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DreamWorks

64.0% are female, 36.0% are male, average age 34.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for DreamWorks audience in United States
MetricValue
Female64.0%
Male36.0%
Average age34.5
Estimated audience size352,679
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the DreamWorks audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

14.7%

of the worldwide DreamWorks audience comes from United States.

Worldwide audience distribution share by country for DreamWorks
CountryShare
United States14.7%
Mexico14.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DreamWorks audience in United States is strongest.

Fig. 05

Top regions by affinity

DreamWorks customers by region in United States
#RegionReachAffinity×
01California~100K1.53×
02Utah~8K1.31×
03Florida~60K1.26×
04Texas~70K1.21×
05Nevada~8K1.20×
06New York~40K1.17×
07Maryland~10K1.15×
08Arizona~20K1.14×
09Washington~10K1.12×
10Illinois~20K1.10×
11Tennessee~10K1.08×
12Connecticut~7K1.08×
13Hawaii~3K1.08×
14Georgia~20K1.07×
15Virginia~20K1.07×
16Oregon~8K1.07×
17Pennsylvania~20K1.06×
18New Jersey~20K1.05×
19Rhode Island~2K1.05×
20North Carolina~20K1.04×
21Oklahoma~8K1.03×
22New Mexico~3K1.01×
23Washington, District of Columbia~2K1.01×
24Alaska~1K1.01×
25Idaho~3K0.99×
26Massachusetts~10K0.98×
27Arkansas~5K0.98×
28Delaware~2K0.98×
29Colorado~10K0.97×
30Mississippi~5K0.97×
31Kentucky~8K0.96×
32Wisconsin~9K0.95×
33Louisiana~8K0.95×
34Ohio~20K0.94×
35New Hampshire~2K0.93×
36Kansas~5K0.92×
37Indiana~10K0.91×
38Missouri~10K0.91×
39Alabama~8K0.91×
40Michigan~20K0.90×
41South Carolina~9K0.90×
42North Dakota~1K0.89×
43West Virginia~3K0.88×
44Montana~2K0.88×
45Minnesota~8K0.87×
46Nebraska~3K0.87×
47South Dakota~1K0.87×
48Maine~2K0.86×
49Vermont~1K0.86×
50Iowa~5K0.85×
Fig. 06

Affinity by region

Affinity by region — DreamWorks, United States
0.85×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DreamWorks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DreamWorks audience
#·InterestCategoryAffinity×
01Penguins of MadagascarMovies & TV85.91×
02Saving Mr. BanksMovies & TV84.54×
03Costa Del MarFashion & Accessoires73.52×
04Flushed AwayMovies & TV68.66×
05Madagascar (franchise)Movies & TV68.12×
06KayseriTravel & Leisure65.68×
07OCS (television)Movies & TV59.22×
08DoraemonLiterature57.26×
0920th Century Fox Home EntertainmentMovies & TV39.39×
10Shrek The MusicalMusic & Radio38.67×
11Motive (TV series)Movies & TV25.81×
12DreamWorks AnimationMovies & TV23.65×
13VibraphoneMusic & Radio23.20×
14Shark TaleMovies & TV18.38×
15Bee MovieMovies & TV18.34×
16Shrek (franchise)Movies & TV17.01×
17Codename: Kids Next DoorMovies & TV16.12×
18Diary of a Wimpy Kid (film series)Movies & TV14.00×
19Revenge (TV series)Movies & TV11.72×
20Heroes (TV series)Movies & TV7.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DreamWorks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DreamWorks audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
TraditionCONSERVATISM1.33×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DreamWorks audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
DIY MentalityTHRILL1.02×
Healthy LifestyleBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DreamWorks's target market in United States?

DreamWorks's target market in United States covers an estimated 352,679 people, concentrated in California and Texas.

02

What is the gender split and age of DreamWorks customers?

64.0% of the DreamWorks audience are female, 36.0% are male, with an average age of 34.5 years.

03

Which brands do DreamWorks fans like most?

DreamWorks fans show strongest brand affinity for Flushed Away (68.66×), Penguins of Madagascar (85.91×), and Vibraphone (23.2×) over the country average.

04

Where do DreamWorks fans live in United States?

DreamWorks fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do DreamWorks fans also like?

Beyond DreamWorks itself, the audience over-indexes on Penguins of Madagascar (85.91×), Vibraphone (23.2×), Doraemon (57.26×), and Shrek (franchise) (17.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See DreamWorks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamWorks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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