Rascasse Audience Intelligence

Madagascar (franchise) Audience in United States

A data profile of the people who buy, follow and care about Madagascar (franchise) in United States — modelled from more than twelve digital signal sources. Madagascar (franchise) has an estimated audience of 114,710 people in United States.

#6046among Movie / TV Show / Series in United States#11785in Movies & TV

The average Madagascar (franchise) fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Shark Tale, Dolph Lundgren, with strongest over-indexing on Rio 2 (576.92× the country average).

Demographically, the Madagascar (franchise) audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madagascar (franchise) fan in United States is balanced, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Madagascar (franchise) profile in United States.

Audience size
115K
in United States
Gender
53.4%♀
46.6% male
Age
33.5
average years
Country rank
#74258
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+150%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madagascar (franchise) viewers

53.4% are female, 46.6% are male, average age 33.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Madagascar (franchise) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age33.5
Estimated audience size114,710
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Madagascar (franchise) audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3923%
40-4913%
50+9%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Madagascar (franchise) audience comes from United States.

Worldwide audience distribution share by country for Madagascar (franchise)
CountryShare
United States75.4%
Australia6.7%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madagascar (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Madagascar (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10K1.22×
02California~10K1.14×
03Arizona~3K1.10×
04Arkansas~1K1.07×
05Oklahoma~1K1.05×
06Utah~1K1.05×
07Alaska<1K1.05×
08Georgia~4K1.04×
09South Carolina~2K1.03×
10Alabama~2K1.03×
11Idaho<1K1.03×
12New Hampshire<1K1.03×
13North Dakota<1K1.03×
14North Carolina~4K1.02×
15Louisiana~2K1.02×
16Nevada~1K1.02×
17Nebraska<1K1.02×
18Illinois~4K1.01×
19Indiana~2K1.01×
20Kentucky~1K1.01×
21New Mexico<1K1.01×
22Rhode Island<1K1.01×
23Montana<1K1.01×
24South Dakota<1K1.01×
25Pennsylvania~4K1.00×
26Kansas<1K1.00×
27Hawaii<1K1.00×
28Vermont<1K1.00×
29Washington~2K0.99×
30Connecticut~1K0.99×
31Ohio~3K0.98×
32Virginia~3K0.98×
33New Jersey~3K0.97×
34Colorado~2K0.97×
35Mississippi<1K0.97×
36Iowa<1K0.97×
37Maine<1K0.97×
38Delaware<1K0.97×
39Florida~7K0.96×
40West Virginia<1K0.96×
41Missouri~2K0.95×
42Oregon~1K0.95×
43Wisconsin~2K0.94×
44Washington, District of Columbia<1K0.94×
45Tennessee~2K0.93×
46Massachusetts~2K0.93×
47Michigan~3K0.92×
48Maryland~2K0.92×
49New York~6K0.91×
50Minnesota~1K0.89×
Fig. 06

Affinity by region

Affinity by region — Madagascar (franchise), United States
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madagascar (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madagascar (franchise) audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV576.92×
02Shark TaleMovies & TV173.38×
03Dolph LundgrenMovies & TV129.34×
04Super Mario GalaxyGames106.27×
05DreamWorksMovies & TV68.12×
06Hotel TransylvaniaMovies & TV64.52×
07David SchwimmerMovies & TV58.47×
08Danny TrejoMovies & TV58.11×
09Monsters UniversityBusiness & Career56.38×
10The Lego MovieMovies & TV52.71×
11Wallace and GromitMovies & TV46.35×
12Super Mario WorldGames45.95×
13Courteney CoxMovies & TV31.90×
14Steven UniverseMovies & TV25.91×
15MonstersMovies & TV19.08×
16Alvin and the ChipmunksMusic & Radio19.05×
17Rachel McAdamsMovies & TV16.60×
18Office 365Technology & Electronics13.14×
19Chuck NorrisMovies & TV10.42×
20SubwayFood & Beverages6.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madagascar (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madagascar (franchise) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
PatriotismCONSERVATISM1.58×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madagascar (franchise) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
DIY MentalityTHRILL0.67×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madagascar (franchise) have in United States?

Madagascar (franchise) has an estimated audience of 114,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Madagascar (franchise) viewers?

53.4% of Madagascar (franchise) fans are female, 46.6% are male, with an average age of 33.5 years.

03

Which brands do Madagascar (franchise) fans like most?

Madagascar (franchise) fans show strongest brand affinity for Rio 2 (576.92×), Shark Tale (173.38×), and Dolph Lundgren (129.34×) over the country average.

04

Where do Madagascar (franchise) fans live in United States?

Madagascar (franchise) fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Madagascar (franchise) fans also like?

Beyond Madagascar (franchise) itself, the audience over-indexes on Shark Tale (173.38×), Dolph Lundgren (129.34×), Hotel Transylvania (64.52×), and Danny Trejo (58.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Madagascar (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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