A data profile of the people who buy, follow and care about Madagascar (franchise) in Australia — modelled from more than twelve digital signal sources. Madagascar (franchise) has an estimated audience of 10,134 people in Australia.
Madagascar (franchise) has an estimated audience of 10,134 people in Australia. 75.3% are female, 24.7% are male, average age 38.3. Top brand affinities: Olivia Colman, Antonio Banderas, Ice Age (franchise), DreamWorks, John Mulaney.
Top brand affinities include Olivia Colman, Antonio Banderas, Ice Age (franchise), with strongest over-indexing on Olivia Colman (158.21× the country average).
Demographically, the Madagascar (franchise) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Madagascar (franchise) fan in Australia is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Olivia Colman.
The key figures that characterise the Madagascar (franchise) profile in Australia.
75.3% are female, 24.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 38.3 |
| Estimated audience size | 10,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 18% | |
| 30-39 | 7% | |
| 40-49 | 0% | |
| 50+ | 40% |
of the worldwide Madagascar (franchise) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 75.4% |
| Australia | 6.7% |
| India | 4.4% |
The strongest cross-interests of the Madagascar (franchise) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antonio Banderas | Movies & TV | 217.72× | ||
| 02 | Olivia Colman | Movies & TV | 158.21× | ||
| 03 | DreamWorks | Movies & TV | 97.24× | ||
| 04 | Ice Age (franchise) | Movies & TV | 69.69× | ||
| 05 | John Mulaney | Movies & TV | 50.64× | ||
| 06 | Sonic the Hedgehog (series) | Games | 15.25× | ||
| 07 | Toy Story (franchise) | Movies & TV | 13.41× | ||
| 08 | Hotel Transylvania | Movies & TV | 9.02× | ||
| 09 | Naked Wines | Food & Beverages | 3.05× | ||
| 10 | EB Games | Games | 2.21× | ||
| 11 | Board games | Games | 2.21× | ||
| 12 | Walt Disney World | Travel & Leisure | 2.21× | ||
| 13 | Lego | Kids & Family | 2.13× | ||
| 14 | Telstra | Technology & Electronics | 1.83× | ||
| 15 | Internet & Social Media | 1.75× | |||
| 16 | Australia Post | Business & Career | 1.73× | ||
| 17 | Movie theater | Movies & TV | 1.73× | ||
| 18 | Pizza Hut | Food & Beverages | 1.72× | ||
| 19 | Australian Open | Sports | 1.65× | ||
| 20 | Subway | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.42× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Madagascar (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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