A data profile of the people who buy, follow and care about Spotlight (film) in Australia — modelled from more than twelve digital signal sources. Spotlight (film) has an estimated audience of 8,632,526 people in Australia.
Spotlight (film) has an estimated audience of 8,632,526 people in Australia. 64.2% are female, 35.8% are male, average age 38.4. Top brand affinities: Wagyu, Crystal Cruises, Cashmere wool, Love & Sex, Exfoliation (cosmetology).
Top brand affinities include Wagyu, Crystal Cruises, Cashmere wool, with strongest over-indexing on Wagyu (3.21× the country average).
Demographically, the Spotlight (film) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Spotlight (film) fan in Australia is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Wagyu.
The key figures that characterise the Spotlight (film) profile in Australia.
64.2% are female, 35.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 38.4 |
| Estimated audience size | 8,632,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 10% |
of the worldwide Spotlight (film) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 46.3% |
| New Zealand | 16.2% |
| United States | 5.7% |
The strongest cross-interests of the Spotlight (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wagyu | Food & Beverages | 3.21× | ||
| 02 | Pokémon Trading Card Game | Games | 2.88× | ||
| 03 | Crystal Cruises | Travel & Leisure | 2.60× | ||
| 04 | Monster Hunter | Games | 1.87× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 1.80× | ||
| 06 | Love & Sex | Kids & Family | 1.67× | ||
| 07 | Cashmere wool | Fashion & Accessoires | 1.64× | ||
| 08 | Fertility awareness | Health | 1.56× | ||
| 09 | Hair spray | Beauty & Wellness | 1.52× | ||
| 10 | Hyaluronan | Beauty & Wellness | 1.51× | ||
| 11 | Hair serum | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Social Media Usage | JOY | 1.48× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.95× | |
| Convenience Orientation | PREMIUM | 1.36× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spotlight (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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