A data profile of the people who buy, follow and care about Spotlight (BBC News) in Australia — modelled from more than twelve digital signal sources. Spotlight (BBC News) has an estimated audience of 14,502,838 people in Australia.
Spotlight (BBC News) has an estimated audience of 14,502,838 people in Australia. 100.0% are female, 0.0% are male, average age 51.9. Top brand affinities: Reggaeton, PGA European Tour, verifiziert.
Top brand affinities include Reggaeton, PGA European Tour, verifiziert, with strongest over-indexing on Reggaeton (1.52× the country average).
Demographically, the Spotlight (BBC News) audience skews more female with an average age of 51.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Spotlight (BBC News) fan in Australia is more female, around 51.9 years old, with strong Spirituality tendencies and a notable affinity for Reggaeton.
The key figures that characterise the Spotlight (BBC News) profile in Australia.
100.0% are female, 0.0% are male, average age 51.9.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.9 |
| Estimated audience size | 14,502,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 9% | |
| 30-39 | 11% | |
| 40-49 | 24% | |
| 50+ | 57% |
of the worldwide Spotlight (BBC News) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 64.3% |
| India | 6.1% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Spotlight (BBC News) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PGA European Tour | Sports | 2.62× | ||
| 02 | Reggaeton | Music & Radio | 1.52× | ||
| 03 | verifiziert | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Design Affinity | PREMIUM | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Spirituality | BALANCE | 1.31× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spotlight (BBC News). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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