A data profile of the people who buy, follow and care about 9NEWS (KUSA) in Australia — modelled from more than twelve digital signal sources. 9NEWS (KUSA) has an estimated audience of 4,938,723 people in Australia.
9NEWS (KUSA) has an estimated audience of 4,938,723 people in Australia. 91.2% are female, 8.8% are male, average age 47.6. Top brand affinities: True crime.
Top brand affinities include True crime, with strongest over-indexing on True crime (1.63× the country average).
Demographically, the 9NEWS (KUSA) audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical 9NEWS (KUSA) fan in Australia is more female, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for True crime.
The key figures that characterise the 9NEWS (KUSA) profile in Australia.
91.2% are female, 8.8% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 91.2% |
| Male | 8.8% |
| Average age | 47.6 |
| Estimated audience size | 4,938,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide 9NEWS (KUSA) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 58.8% |
| United States | 37.2% |
| China | 0.9% |
The strongest cross-interests of the 9NEWS (KUSA) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Design Affinity | PREMIUM | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Spirituality | BALANCE | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for 9NEWS (KUSA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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