A data profile of the people who buy, follow and care about The Good Guys (2010 TV series) in Australia — modelled from more than twelve digital signal sources. The Good Guys (2010 TV series) has an estimated audience of 4,502,685 people in Australia.
The Good Guys (2010 TV series) has an estimated audience of 4,502,685 people in Australia. 62.0% are female, 38.0% are male, average age 45.8. Top brand affinities: Dawson's Creek, National Australia Bank, Australia Post, Europcar, Red Rooster.
Top brand affinities include Dawson's Creek, National Australia Bank, Australia Post, with strongest over-indexing on Dawson's Creek (52.38× the country average).
Demographically, the The Good Guys (2010 TV series) audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical The Good Guys (2010 TV series) fan in Australia is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Dawson's Creek.
The key figures that characterise the The Good Guys (2010 TV series) profile in Australia.
62.0% are female, 38.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.8 |
| Estimated audience size | 4,502,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide The Good Guys (2010 TV series) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.8% |
| United States | 2.8% |
| Spain | 1.2% |
The strongest cross-interests of the The Good Guys (2010 TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dawson's Creek | Movies & TV | 52.38× | ||
| 02 | Donut King | Food & Beverages | 21.98× | ||
| 03 | Havaianas | Fashion & Accessoires | 17.79× | ||
| 04 | Europcar | Cars & Mobility | 16.78× | ||
| 05 | Motorola | Technology & Electronics | 15.15× | ||
| 06 | Ferrero Rocher | Food & Beverages | 12.31× | ||
| 07 | Boost Juice | Food & Beverages | 10.56× | ||
| 08 | RedBalloon | Shopping | 10.08× | ||
| 09 | Red Rooster | Food & Beverages | 9.25× | ||
| 10 | Baskin-Robbins | Food & Beverages | 9.11× | ||
| 11 | National Australia Bank | Business & Career | 7.57× | ||
| 12 | Australia Post | Business & Career | 6.09× | ||
| 13 | Koala | Pets & Animals | 5.91× | ||
| 14 | Dan Murphy's | Food & Beverages | 3.72× | ||
| 15 | Westpac | Business & Career | 2.67× | ||
| 16 | Big W | Shopping | 2.42× | ||
| 17 | Home Appliances | Home & Garden | 2.29× | ||
| 18 | Commonwealth Bank | Business & Career | 2.26× | ||
| 19 | Aldi | Shopping | 2.08× | ||
| 20 | IKEA | Home & Garden | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Indulgence | JOY | 1.89× | |
| Convenience Orientation | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Tradition | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Good Guys (2010 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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