A data profile of the people who buy, follow and care about Koala in Australia — modelled from more than twelve digital signal sources. Koala has an estimated audience of 2,107,081 people in Australia.
The average Koala fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include The Good Guys (2010 TV series), Bureau of Meteorology, Kangaroo, with strongest over-indexing on The Good Guys (2010 TV series) (5.91× the country average).
Demographically, the Koala audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Koala fan in Australia is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for The Good Guys (2010 TV series).
The key figures that characterise the Koala profile in Australia.
66.6% are female, 33.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.8 |
| Estimated audience size | 2,107,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Koala audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| Australia | 14.6% |
| Japan | 5.3% |
Where the Koala audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.16× | |
| 02 | New South Wales | ~900K | 1.15× | |
| 03 | Victoria | ~700K | 1.12× | |
| 04 | South Australia | ~200K | 1.11× | |
| 05 | Australian Capital Territory | ~40K | 1.00× | |
| 06 | Western Australia | ~200K | 0.96× | |
| 07 | Northern Territory | ~20K | 0.79× | |
| 08 | Tasmania | ~30K | 0.75× |
The strongest cross-interests of the Koala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Good Guys (2010 TV series) | Movies & TV | 5.91× | ||
| 02 | Wildlife refuge | Travel & Leisure | 5.87× | ||
| 03 | Kangaroo | Pets & Animals | 4.07× | ||
| 04 | Bank of Melbourne (1989) | Business & Career | 3.53× | ||
| 05 | Harris Scarfe | Home & Garden | 2.35× | ||
| 06 | Bureau of Meteorology | Home & Garden | 2.10× | ||
| 07 | St.George Bank | Business & Career | 2.02× | ||
| 08 | Liquorland | Shopping | 1.88× | ||
| 09 | The Good Guys | Home & Garden | 1.88× | ||
| 10 | Australia Post | Business & Career | 1.75× | ||
| 11 | Mattress | Home & Garden | 1.69× | ||
| 12 | Mammal | Pets & Animals | 1.68× | ||
| 13 | Officeworks | Shopping | 1.62× | ||
| 14 | IKEA | Home & Garden | 1.57× | ||
| 15 | Bedding | Home & Garden | 1.57× | ||
| 16 | Bedroom | Home & Garden | 1.56× | ||
| 17 | National Australia Bank | Business & Career | 1.55× | ||
| 18 | Chair | Home & Garden | 1.53× | ||
| 19 | Cotton | Fashion & Accessoires | 1.52× | ||
| 20 | Animal welfare | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 1.00× | |
| Early Adopter Mentality | POWER | 1.03× |
Koala has an estimated audience of 2,107,081 people in Australia, concentrated in New South Wales and Victoria.
66.6% of Koala fans are female, 33.4% are male, with an average age of 43.8 years.
Koala fans show strongest brand affinity for The Good Guys (2010 TV series) (5.91×), Bureau of Meteorology (2.1×), and Kangaroo (4.07×) over the country average.
Koala fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Koala itself, the audience over-indexes on Bureau of Meteorology (2.1×), Kangaroo (4.07×), Australia Post (1.75×), and IKEA (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Koala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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