A data profile of the people who buy, follow and care about Kangaroo in Australia — modelled from more than twelve digital signal sources. Kangaroo has an estimated audience of 1,958,613 people in Australia.
Kangaroo has an estimated audience of 1,958,613 people in Australia. 52.9% are female, 47.1% are male, average age 45.4. Top brand affinities: Koala, Aldi, Australia Post, Hair conditioner, Wikipedia.
Top brand affinities include Koala, Aldi, Australia Post, with strongest over-indexing on Koala (4.07× the country average).
Demographically, the Kangaroo audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Kangaroo fan in Australia is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Koala.
The key figures that characterise the Kangaroo profile in Australia.
52.9% are female, 47.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.4 |
| Estimated audience size | 1,958,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Kangaroo audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 28.0% |
| United States | 13.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Kangaroo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Koala | Pets & Animals | 4.07× | ||
| 02 | Steve Irwin | Movies & TV | 3.89× | ||
| 03 | Crocodile | Pets & Animals | 3.60× | ||
| 04 | Hair conditioner | Beauty & Wellness | 2.66× | ||
| 05 | Air pollution | Health | 2.08× | ||
| 06 | Public security | Politics & Society | 2.05× | ||
| 07 | Wikipedia | Internet & Social Media | 2.04× | ||
| 08 | ABC | Movies & TV | 1.84× | ||
| 09 | David Attenborough | Movies & TV | 1.75× | ||
| 10 | Racing games | Games | 1.67× | ||
| 11 | Microwave oven | Home & Garden | 1.66× | ||
| 12 | Aldi | Shopping | 1.63× | ||
| 13 | Refrigerator | Home & Garden | 1.61× | ||
| 14 | EB Games | Games | 1.59× | ||
| 15 | Rail transport | Travel & Leisure | 1.56× | ||
| 16 | Hardware store | Home & Garden | 1.56× | ||
| 17 | Solar energy | Home & Garden | 1.54× | ||
| 18 | Australia Post | Business & Career | 1.53× | ||
| 19 | Blanket | Home & Garden | 1.53× | ||
| 20 | Local news | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Individualism | JOY | 1.31× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.62× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kangaroo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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