Rascasse Audience Intelligence

Kangaroo Audience in United States

A data profile of the people who buy, follow and care about Kangaroo in United States — modelled from more than twelve digital signal sources. Kangaroo has an estimated audience of 931,150 people in United States.

#8917among Topic in United States#385in Pets & Animals

The average Kangaroo fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gorilla, Reindeer, Steffi Graf, with strongest over-indexing on Gorilla (13.45× the country average).

Demographically, the Kangaroo audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kangaroo fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Gorilla.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kangaroo profile in United States.

Audience size
931K
in United States
Gender
63.1%♀
36.9% male
Age
42.9
average years
Country rank
#24828
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kangaroo fans

63.1% are female, 36.9% are male, average age 42.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Kangaroo audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.9
Estimated audience size931,150
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Kangaroo audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Kangaroo audience comes from United States.

Worldwide audience distribution share by country for Kangaroo
CountryShare
Australia28.0%
United States13.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kangaroo audience in United States is strongest.

Fig. 05

Top regions by affinity

Kangaroo fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.19×
02South Carolina~20K1.18×
03Indiana~20K1.17×
04Texas~90K1.15×
05North Carolina~30K1.14×
06Kentucky~10K1.12×
07Mississippi~8K1.11×
08Louisiana~10K1.09×
09Utah~9K1.08×
10Virginia~20K1.07×
11Washington~20K1.05×
12Massachusetts~20K1.05×
13Missouri~20K1.05×
14Florida~70K1.04×
15Oklahoma~10K1.04×
16California~100K1.03×
17Pennsylvania~30K1.03×
18Ohio~30K1.03×
19West Virginia~4K1.03×
20Arkansas~8K1.02×
21Nebraska~5K1.02×
22Oregon~10K1.01×
23Idaho~5K1.01×
24Maryland~20K1.00×
25Alaska~2K1.00×
26Michigan~20K0.99×
27Tennessee~20K0.99×
28North Dakota~2K0.99×
29New Jersey~20K0.98×
30Connecticut~9K0.98×
31South Dakota~2K0.98×
32Kansas~7K0.97×
33New York~50K0.96×
34Wisconsin~10K0.96×
35Alabama~10K0.96×
36Illinois~30K0.95×
37Minnesota~10K0.95×
38Iowa~7K0.95×
39Montana~2K0.95×
40Maine~3K0.94×
41Nevada~8K0.93×
42New Hampshire~3K0.93×
43Arizona~20K0.91×
44Colorado~10K0.91×
45Hawaii~4K0.91×
46Rhode Island~3K0.90×
47New Mexico~4K0.89×
48Delaware~2K0.89×
49Vermont~1K0.89×
50Washington, District of Columbia~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Kangaroo, United States
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kangaroo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kangaroo audience
#·InterestCategoryAffinity×
01GorillaPets & Animals13.45×
02Eintracht FrankfurtSports13.45×
03Steffi GrafSports13.12×
04Black ForestTravel & Leisure12.63×
05ReindeerPets & Animals11.89×
06Pep GuardiolaSports10.16×
07AlpacaPets & Animals5.71×
08KoalaPets & Animals4.75×
09SafariTravel & Leisure3.90×
10Sam ElliottMovies & TV3.07×
11Animal testingPolitics & Society3.04×
12Non-alcoholic beverageFood & Beverages2.35×
13Microwave ovenHome & Garden2.28×
14Tractor Supply CompanyShopping2.12×
15Children's clothingFashion & Accessoires1.85×
16Charitable organizationPolitics & Society1.78×
17LivestockPets & Animals1.61×
18Michael JacksonMusic & Radio1.60×
19GeneticsKids & Family1.59×
20DrawingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kangaroo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kangaroo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Community OrientationOPEN1.50×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kangaroo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kangaroo have in United States?

Kangaroo has an estimated audience of 931,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kangaroo fans?

63.1% of Kangaroo fans are female, 36.9% are male, with an average age of 42.9 years.

03

Which brands do Kangaroo fans like most?

Kangaroo fans show strongest brand affinity for Gorilla (13.45×), Reindeer (11.89×), and Steffi Graf (13.12×) over the country average.

04

Where do Kangaroo fans live in United States?

Kangaroo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Kangaroo fans also like?

Beyond Kangaroo itself, the audience over-indexes on Reindeer (11.89×), Steffi Graf (13.12×), Black Forest (12.63×), and Livestock (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Kangaroo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kangaroo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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