Kangaroo Audience in United States

Kangaroo logo

Kangaroo has an estimated audience of 931,150 people in United States. 63.1% are female, 36.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hibachi, Goop, Google Home, Fairy godmother.

The average Kangaroo fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hibachi, Goop, with strongest over-indexing on Historic site (15.52× the country average). Demographically, the Kangaroo audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Kangaroo fans

Demographic split for Kangaroo audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.9
Estimated audience size931,150

Audience persona

The typical Kangaroo fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Kangaroo in United States
RegionReachAffinity
California112,1471.1×
Texas94,8631.19×
Florida74,6861.18×
New York54,6961.05×
Georgia33,5911.17×
North Carolina32,1691.15×
Pennsylvania32,0221.02×
Illinois30,9601×
Ohio29,1811.02×
Michigan25,4061.04×
Virginia24,0951.06×
New Jersey23,4470.99×
Washington21,2561.14×
Massachusetts20,1071.1×
Tennessee19,3931.04×
Indiana18,9481.11×
Arizona18,5110.97×
Maryland16,6241.04×
Missouri15,6321.04×
South Carolina15,3751.1×
Colorado14,4210.98×
Alabama13,0991.01×
Kentucky12,7451.09×
Wisconsin12,7200.91×
Minnesota12,7060.95×
Louisiana12,5161.04×
Oregon11,1191.04×
Oklahoma10,7911.04×
Utah9,6211.15×
Connecticut9,0980.97×
Nevada8,7910.98×
Mississippi8,1151.06×
Arkansas7,5200.98×
Iowa7,1270.93×
Kansas6,5250.89×
Idaho4,6200.99×
West Virginia4,4871.03×
Nebraska4,2820.92×
New Mexico4,1210.88×
Hawaii3,7570.94×
New Hampshire3,4190.93×
Maine3,0660.92×
Rhode Island2,7010.91×
Washington, District of Columbia2,4360.87×
Montana2,3630.91×
Delaware2,0310.79×
South Dakota1,8960.88×
Alaska1,8190.91×
North Dakota1,7570.92×
Vermont1,3140.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kangaroo audience
BrandAffinityCategory
Historic site15.52×Arts & Culture
Hibachi24.86×Food & Beverages
Goop13.86×Internet & Social Media
Google Home15.55×Technology & Electronics
Fairy godmother16.7×Literature
UK garage11.73×Music & Radio
Hebe13.36×Home & Garden
headspace17.62×Health
Vocal harmony8.3×Music & Radio
Governor of Michigan13.25×Politics & Society
Wok11.3×Food & Beverages
Grinch6.71×Movies & TV
Grace Slick12.66×Music & Radio
Cherish (group)14.94×Music & Radio
Ira Glass22.32×Music & Radio
Hipster10.99×Politics & Society
Emperor Entertainment Group13.45×Business & Career
TV Fanatic11.93×Movies & TV
Guitarist (magazine)12.44×Music & Radio
Mathcore8.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kangaroo audience
TraitClusterScore
PatriotismCONSERVATISM1.88
SustainabilityBALANCE1.61
ExtroversionTHRILL1.53
Community OrientationOPEN1.48
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Kangaroo
CountryShare
Australia28.6%
United States13.6%
United Kingdom5.8%

See Kangaroo audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Kangaroo have in United States?

Kangaroo has an estimated audience of 931,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Kangaroo fans?

63.1% of Kangaroo fans are female, 36.9% are male, with an average age of 42.9 years.

Which brands do Kangaroo fans like most?

Kangaroo fans show strongest brand affinity for Historic site (15.52×), Hibachi (24.86×), and Goop (13.86×) over the country average.

Where do Kangaroo fans live in United States?

Kangaroo fans in United States are most concentrated in California (reach 112,147), Texas (reach 94,863), and Florida (reach 74,686). These three regions account for the largest share of the active audience.

What other brands do Kangaroo fans also like?

Beyond Kangaroo itself, the audience over-indexes on Hibachi (24.86×), Goop (13.86×), Google Home (15.55×), and Fairy godmother (16.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kangaroo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.