Alpaca Audience in United States

Alpaca logo

Alpaca has an estimated audience of 3,505,565 people in United States. 66.4% are female, 33.6% are male, average age 44.7. Top regions: California, North Carolina, Texas. Top brand affinities: Chyler Leigh, Maroon, Llama, Matthew McConaughey, Lacey Chabert.

The average Alpaca fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Chyler Leigh, Maroon, Llama, with strongest over-indexing on Chyler Leigh (68.44× the country average). Demographically, the Alpaca audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Alpaca fans

Demographic split for Alpaca audience in United States
MetricValue
Female66.4%
Male33.6%
Average age44.7
Estimated audience size3,505,565

Audience persona

The typical Alpaca fan in United States is more female, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Chyler Leigh.

Top regions in United States

Top regions ranked by reach for Alpaca in United States
RegionReachAffinity
California419,0221.09×
North Carolina400,9613.8×
Texas318,5261.06×
Florida238,7551.01×
New York211,1691.08×
Pennsylvania118,6701.01×
Illinois112,8260.97×
Georgia112,4631.04×
New Jersey102,7281.15×
Ohio95,1270.88×
Michigan92,0891×
Virginia87,3641.02×
Washington79,0741.12×
Massachusetts74,1971.07×
Tennessee72,4811.03×
Arizona67,5010.94×
Indiana61,5750.96×
Missouri56,8431.01×
Colorado56,7451.03×
Maryland55,8850.93×
Kentucky43,8691×
Wisconsin43,4350.82×
Alabama43,1170.88×
South Carolina43,0630.82×
Oregon41,5321.03×
Minnesota40,5880.81×
Louisiana39,7780.88×
Oklahoma38,6950.99×
Connecticut33,1930.94×
Utah32,4761.03×
Nevada28,4970.84×
Iowa27,3480.95×
Kansas25,9570.94×
Arkansas25,5790.89×
Mississippi21,1820.73×
Idaho17,7761.01×
Nebraska16,6350.95×
New Mexico16,4160.93×
West Virginia14,6860.9×
Hawaii14,4340.96×
New Hampshire11,8030.85×
Maine10,8290.86×
Rhode Island10,2870.92×
Washington, District of Columbia9,5940.91×
Montana9,3100.96×
Delaware8,1290.84×
South Dakota6,5990.81×
Alaska6,0450.81×
North Dakota5,5670.77×
Vermont5,2460.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpaca audience
BrandAffinityCategory
Chyler Leigh68.44×Fashion & Accessoires
Maroon28.53×Music & Radio
Llama26.49×Pets & Animals
Matthew McConaughey12.9×Movies & TV
Lacey Chabert20.93×Movies & TV
Terror (band)50.37×Music & Radio
Donkey13.09×Pets & Animals
Malevolence19.93×Music & Radio
Russell Wilson8.17×Sports
Bully15.16×Games
Fox News Channel1.76×Movies & TV
Relient K41.07×Music & Radio
Muhammad Yunus59.35×Business & Career
Goat4.13×Pets & Animals
Animal Planet's Too Cute55.25×Home & Garden
Bahrain15.08×Travel & Leisure
Livestock2.21×Pets & Animals
Kuwait9.57×Travel & Leisure
Horses2.06×Pets & Animals
Knitting needle7.14×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpaca audience
TraitClusterScore
SustainabilityBALANCE1.81
Design AffinityPREMIUM1.6
CreativityOPEN1.52
ExtroversionTHRILL1.51
DIY MentalityTHRILL1.5
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Alpaca
CountryShare
United States25.0%
United Kingdom7.3%
Germany7.2%

See Alpaca audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Alpaca have in United States?

Alpaca has an estimated audience of 3,505,565 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Alpaca fans?

66.4% of Alpaca fans are female, 33.6% are male, with an average age of 44.7 years.

Which brands do Alpaca fans like most?

Alpaca fans show strongest brand affinity for Chyler Leigh (68.44×), Maroon (28.53×), and Llama (26.49×) over the country average.

Where do Alpaca fans live in United States?

Alpaca fans in United States are most concentrated in California (reach 419,022), North Carolina (reach 400,961), and Texas (reach 318,526). These three regions account for the largest share of the active audience.

What other brands do Alpaca fans also like?

Beyond Alpaca itself, the audience over-indexes on Maroon (28.53×), Llama (26.49×), Matthew McConaughey (12.9×), and Lacey Chabert (20.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.