Rascasse Audience Intelligence

Malevolence Audience in United States

A data profile of the people who buy, follow and care about Malevolence in United States — modelled from more than twelve digital signal sources. Malevolence has an estimated audience of 1,960,917 people in United States.

#41among Metal in United States#2651among Person in United States#1618in Music & Radio

The average Malevolence fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include la reina del sur, Russell Wilson, Die Antwoord, with strongest over-indexing on la reina del sur (238.58× the country average).

Demographically, the Malevolence audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malevolence fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for la reina del sur.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malevolence profile in United States.

Audience size
2M
in United States
Gender
18.9%♀
81.1% male
Age
30.2
average years
Country rank
#14461
Person in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malevolence fans

18.9% are female, 81.1% are male, average age 30.2.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Malevolence audience in United States
MetricValue
Female18.9%
Male81.1%
Average age30.2
Estimated audience size1,960,917
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Malevolence audience in United States
Age bracketShare%
16-1939%
20-2932%
30-3912%
40-4911%
50+6%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Malevolence audience comes from United States.

Worldwide audience distribution share by country for Malevolence
CountryShare
United States52.0%
United Kingdom14.3%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malevolence audience in United States is strongest.

Fig. 05

Top regions by affinity

Malevolence fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.18×
02Alaska~6K1.16×
03Kentucky~30K1.13×
04Montana~7K1.12×
05Kansas~20K1.11×
06Arkansas~20K1.10×
07North Carolina~80K1.08×
08Indiana~50K1.08×
09Nebraska~10K1.08×
10Idaho~10K1.08×
11South Dakota~6K1.07×
12Washington~50K1.06×
13California~300K1.04×
14Oregon~30K1.04×
15Hawaii~10K1.04×
16Virginia~60K1.03×
17Ohio~70K1.02×
18Mississippi~20K1.02×
19Maine~8K1.02×
20Texas~200K1.01×
21Pennsylvania~80K1.01×
22Illinois~80K1.01×
23Missouri~40K1.01×
24Louisiana~30K1.00×
25West Virginia~10K1.00×
26Vermont~4K1.00×
27Minnesota~30K0.99×
28North Dakota~5K0.99×
29Georgia~70K0.98×
30Colorado~40K0.98×
31Michigan~60K0.97×
32Arizona~50K0.97×
33Tennessee~50K0.97×
34Utah~20K0.97×
35New Hampshire~9K0.97×
36Iowa~20K0.96×
37Maryland~40K0.95×
38South Carolina~30K0.95×
39Alabama~30K0.95×
40Connecticut~20K0.95×
41Nevada~20K0.94×
42New Jersey~50K0.92×
43Massachusetts~40K0.92×
44New Mexico~10K0.92×
45Delaware~6K0.92×
46Wisconsin~30K0.91×
47Rhode Island~7K0.89×
48New York~100K0.88×
49Florida~100K0.87×
50Washington, District of Columbia~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Malevolence, United States
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malevolence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malevolence audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio287.53×
02la reina del surMovies & TV238.58×
03Die AntwoordMusic & Radio61.95×
04Hollywood UndeadMusic & Radio61.82×
05BucketheadMusic & Radio34.94×
06DeftonesMusic & Radio29.90×
07BabymetalMusic & Radio27.92×
08Slipknot (band)Music & Radio26.40×
09Five Finger Death PunchMusic & Radio25.24×
10RammsteinMusic & Radio24.97×
11Falling in ReverseMusic & Radio21.40×
12AlpacaPets & Animals19.93×
13Russell WilsonSports19.56×
14Limp BizkitMusic & Radio17.25×
15Machine Gun Kelly (rapper)Music & Radio15.63×
16Chester BenningtonMusic & Radio14.90×
17Thrash metalMusic & Radio10.81×
18Ozzy OsbourneMusic & Radio10.34×
19Death metalMusic & Radio9.56×
20Progressive rockMusic & Radio6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malevolence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malevolence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
ExtroversionTHRILL1.54×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malevolence audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malevolence have in United States?

Malevolence has an estimated audience of 1,960,917 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malevolence fans?

18.9% of Malevolence fans are female, 81.1% are male, with an average age of 30.2 years.

03

Which brands do Malevolence fans like most?

Malevolence fans show strongest brand affinity for la reina del sur (238.58×), Russell Wilson (19.56×), and Die Antwoord (61.95×) over the country average.

04

Where do Malevolence fans live in United States?

Malevolence fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Malevolence fans also like?

Beyond Malevolence itself, the audience over-indexes on Russell Wilson (19.56×), Die Antwoord (61.95×), Deftones (29.9×), and Slipknot (band) (26.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malevolence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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