Malevolence Audience in United States
Malevolence has an estimated audience of 1,019,725 people in United States. 22.2% are female, 77.8% are male, average age 34.7. Top brand affinities: la reina del sur, Die Antwoord, Hollywood Undead, Russell Wilson, Falling in Reverse.
Top brand affinities include la reina del sur, Die Antwoord, Hollywood Undead, with strongest over-indexing on la reina del sur (213.25× the country average). Demographically, the Malevolence audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Malevolence fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 34.7 |
| Estimated audience size | 1,019,725 |
Audience persona
The typical Malevolence fan in United States is more male, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for la reina del sur.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| la reina del sur | 213.25× | Movies & TV |
| Die Antwoord | 66.72× | Music & Radio |
| Hollywood Undead | 68.04× | Music & Radio |
| Russell Wilson | 13.41× | Sports |
| Falling in Reverse | 28.6× | Music & Radio |
| Slipknot (band) | 19.69× | Music & Radio |
| Limp Bizkit | 19.53× | Music & Radio |
| Thrash metal | 12.1× | Music & Radio |
| Heaven Shall Burn | 209.91× | Music & Radio |
| Five Finger Death Punch | 30.9× | Music & Radio |
| Deftones | 16.38× | Music & Radio |
| Ozzy Osbourne | 7.57× | Music & Radio |
| Hayley Williams | 13.13× | Music & Radio |
| August Burns Red | 50.45× | Music & Radio |
| Alpaca | 12.39× | Pets & Animals |
| Machine Gun Kelly (rapper) | 15.68× | Music & Radio |
| DC Shoes | 12.88× | Fashion & Accessoires |
| Tech N9ne | 28.14× | Music & Radio |
| Avenged Sevenfold | 19.56× | Music & Radio |
| Buckethead | 22.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.65 |
| Patriotism | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.31 |
| Tradition | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| United Kingdom | 10.9% |
| Canada | 5.5% |
See Malevolence audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Malevolence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.