Machine Gun Kelly (rapper) Audience in United States

Machine Gun Kelly (rapper) logo

Machine Gun Kelly (rapper) has an estimated audience of 2,187,617 people in United States. 44.4% are female, 55.6% are male, average age 27.7. Top regions: California, Texas, Florida. Top brand affinities: Cynthia Erivo, Stripes (film), Olivia Dean, Dead Poet Society, Citizen.

The average Machine Gun Kelly (rapper) fan in United States is 27.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cynthia Erivo, Stripes (film), Olivia Dean, with strongest over-indexing on Cynthia Erivo (23.68× the country average). Demographically, the Machine Gun Kelly (rapper) audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Machine Gun Kelly (rapper) fans

Demographic split for Machine Gun Kelly (rapper) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age27.7
Estimated audience size2,187,617

Audience persona

The typical Machine Gun Kelly (rapper) fan in United States is more male, around 27.7 years old, with strong Extroversion tendencies and a notable affinity for Cynthia Erivo.

Top regions in United States

Top regions ranked by reach for Machine Gun Kelly (rapper) in United States
RegionReachAffinity
California248,1441.03×
Texas177,9360.95×
Florida142,7700.96×
New York116,8480.96×
Ohio87,2481.29×
Pennsylvania77,9081.06×
Illinois71,6970.98×
North Carolina65,2180.99×
Georgia62,0510.92×
Michigan58,3421.02×
New Jersey51,8340.93×
Virginia49,6060.93×
Tennessee49,0351.12×
Arizona48,6771.09×
Indiana44,7521.12×
Washington43,8211×
Massachusetts41,9430.97×
Colorado39,6531.15×
Missouri37,9741.08×
Wisconsin33,6061.02×
Maryland32,3870.86×
Minnesota32,1251.02×
South Carolina30,3360.92×
Alabama29,8740.98×
Kentucky29,1921.06×
Oregon26,2351.05×
Louisiana25,8410.92×
Oklahoma25,7931.06×
Nevada21,1561×
Connecticut20,8880.95×
Utah20,8631.06×
Iowa18,2111.01×
Arkansas17,5600.97×
Kansas16,5620.96×
Mississippi15,0790.84×
West Virginia13,7641.35×
Idaho12,1501.11×
Nebraska10,3040.94×
New Mexico9,8360.9×
Hawaii8,2840.88×
New Hampshire8,2370.96×
Maine7,6420.98×
Montana6,5031.07×
Rhode Island5,9370.85×
North Dakota5,5651.24×
South Dakota4,8070.95×
Washington, District of Columbia4,7180.72×
Delaware4,6230.77×
Wyoming4,2311.3×
Alaska4,0610.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine Gun Kelly (rapper) audience
BrandAffinityCategory
Cynthia Erivo23.68×Movies & TV
Stripes (film)14.34×Movies & TV
Olivia Dean13.66×Music & Radio
Dead Poet Society18.21×Music & Radio
Citizen14.93×Music & Radio
Kristin Chenoweth18.02×Music & Radio
Mads Mikkelsen17.5×Movies & TV
Daisy Ridley21.05×Movies & TV
MØL15.47×Music & Radio
Hailee Steinfeld6.33×Movies & TV
Mac Miller13.74×Music & Radio
Euphoria2.12×Movies & TV
Madison Beer7.73×Music & Radio
Tyler, The Creator8.85×Music & Radio
Malevolence15.63×Music & Radio
Swans (band)15.46×Music & Radio
RedHook15.92×Music & Radio
Jelly Roll6.35×Music & Radio
Stars6.69×Music & Radio
Cameron Boyce9.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine Gun Kelly (rapper) audience
TraitClusterScore
ExtroversionTHRILL1.78
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.52
TraditionCONSERVATISM1.26
Social Media UsageJOY1.23
IndividualismJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Machine Gun Kelly (rapper)
CountryShare
United States38.0%
Germany6.6%
Canada5.9%

See Machine Gun Kelly (rapper) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Machine Gun Kelly (rapper) have in United States?

Machine Gun Kelly (rapper) has an estimated audience of 2,187,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine Gun Kelly (rapper) fans?

44.4% of Machine Gun Kelly (rapper) fans are female, 55.6% are male, with an average age of 27.7 years.

Which brands do Machine Gun Kelly (rapper) fans like most?

Machine Gun Kelly (rapper) fans show strongest brand affinity for Cynthia Erivo (23.68×), Stripes (film) (14.34×), and Olivia Dean (13.66×) over the country average.

Where do Machine Gun Kelly (rapper) fans live in United States?

Machine Gun Kelly (rapper) fans in United States are most concentrated in California (reach 248,144), Texas (reach 177,936), and Florida (reach 142,770). These three regions account for the largest share of the active audience.

What other brands do Machine Gun Kelly (rapper) fans also like?

Beyond Machine Gun Kelly (rapper) itself, the audience over-indexes on Stripes (film) (14.34×), Olivia Dean (13.66×), Dead Poet Society (18.21×), and Citizen (14.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine Gun Kelly (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.