Rascasse Audience Intelligence

Machine Gun Kelly (rapper) Audience in United States

A data profile of the people who buy, follow and care about Machine Gun Kelly (rapper) in United States — modelled from more than twelve digital signal sources. Machine Gun Kelly (rapper) has an estimated audience of 1,917,352 people in United States.

#88among Hip hop in United States#2728among Person in United States#1657in Music & Radio

The average Machine Gun Kelly (rapper) fan in United States is 27.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cynthia Erivo, Stripes (film), Olivia Dean, with strongest over-indexing on Cynthia Erivo (23.68× the country average).

Demographically, the Machine Gun Kelly (rapper) audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machine Gun Kelly (rapper) fan in United States is more male, around 27.7 years old, with strong Extroversion tendencies and a notable affinity for Cynthia Erivo.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine Gun Kelly (rapper) profile in United States.

Audience size
1.9M
in United States
Gender
44.4%♀
55.6% male
Age
27.7
average years
Country rank
#14716
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine Gun Kelly (rapper) fans

44.4% are female, 55.6% are male, average age 27.7.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Machine Gun Kelly (rapper) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age27.7
Estimated audience size1,917,352
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Machine Gun Kelly (rapper) audience in United States
Age bracketShare%
16-1954%
20-2922%
30-3912%
40-497%
50+5%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Machine Gun Kelly (rapper) audience comes from United States.

Worldwide audience distribution share by country for Machine Gun Kelly (rapper)
CountryShare
United States36.3%
Germany6.5%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine Gun Kelly (rapper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Machine Gun Kelly (rapper) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.31×
02Ohio~80K1.25×
03Wyoming~4K1.25×
04North Dakota~5K1.21×
05Idaho~10K1.15×
06Utah~20K1.12×
07Indiana~40K1.11×
08Colorado~40K1.11×
09Maine~9K1.11×
10Tennessee~50K1.10×
11Montana~7K1.09×
12Missouri~40K1.08×
13Pennsylvania~80K1.07×
14Minnesota~30K1.07×
15Wisconsin~30K1.05×
16Oklahoma~30K1.04×
17Arizona~50K1.03×
18Kentucky~30K1.03×
19Michigan~60K1.02×
20Oregon~30K1.02×
21Nebraska~10K1.02×
22New Hampshire~9K1.01×
23Connecticut~20K1.00×
24Iowa~20K1.00×
25South Dakota~5K0.99×
26Massachusetts~40K0.98×
27Alabama~30K0.98×
28Illinois~70K0.97×
29North Carolina~60K0.97×
30Nevada~20K0.97×
31Arkansas~20K0.97×
32Kansas~20K0.97×
33California~200K0.96×
34Washington~40K0.96×
35Florida~100K0.94×
36South Carolina~30K0.94×
37New Mexico~10K0.93×
38New York~100K0.92×
39New Jersey~50K0.92×
40Louisiana~30K0.92×
41Alaska~4K0.92×
42Virginia~50K0.90×
43Rhode Island~6K0.90×
44Georgia~60K0.89×
45Texas~200K0.88×
46Mississippi~20K0.87×
47Hawaii~8K0.87×
48Maryland~30K0.86×
49Delaware~5K0.82×
50Washington, District of Columbia~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Machine Gun Kelly (rapper), United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine Gun Kelly (rapper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine Gun Kelly (rapper) audience
#·InterestCategoryAffinity×
01Cynthia ErivoMovies & TV23.68×
02Daisy RidleyMovies & TV21.05×
03Dead Poet SocietyMusic & Radio18.21×
04Kristin ChenowethMusic & Radio18.02×
05Mads MikkelsenMovies & TV17.50×
06MalevolenceMusic & Radio15.63×
07MØLMusic & Radio15.47×
08Swans (band)Music & Radio15.46×
09CitizenMusic & Radio14.93×
10Stripes (film)Movies & TV14.34×
11Mac MillerMusic & Radio13.74×
12Olivia DeanMusic & Radio13.66×
13The Devil Wears PradaMusic & Radio10.18×
14Cameron BoyceMovies & TV9.26×
15Tyler, The CreatorMusic & Radio8.85×
16Madison BeerMusic & Radio7.73×
17Tom HollandMovies & TV6.79×
18StarsMusic & Radio6.69×
19Jelly RollMusic & Radio6.35×
20Hailee SteinfeldMovies & TV6.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine Gun Kelly (rapper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine Gun Kelly (rapper) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Early Adopter MentalityPOWER1.30×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine Gun Kelly (rapper) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Design AffinityPREMIUM0.66×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine Gun Kelly (rapper) have in United States?

Machine Gun Kelly (rapper) has an estimated audience of 1,917,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machine Gun Kelly (rapper) fans?

44.4% of Machine Gun Kelly (rapper) fans are female, 55.6% are male, with an average age of 27.7 years.

03

Which brands do Machine Gun Kelly (rapper) fans like most?

Machine Gun Kelly (rapper) fans show strongest brand affinity for Cynthia Erivo (23.68×), Stripes (film) (14.34×), and Olivia Dean (13.66×) over the country average.

04

Where do Machine Gun Kelly (rapper) fans live in United States?

Machine Gun Kelly (rapper) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Machine Gun Kelly (rapper) fans also like?

Beyond Machine Gun Kelly (rapper) itself, the audience over-indexes on Stripes (film) (14.34×), Olivia Dean (13.66×), Dead Poet Society (18.21×), and Citizen (14.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Machine Gun Kelly (rapper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine Gun Kelly (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →