Swans (band) Audience in United States

Swans (band) has an estimated audience of 1,948,209 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Massive Attack, Autism Awareness, Livemusic, Diabetes mellitus awareness, Björk.

Swans (band) fans in United States are concentrated in California, with strong brand affinity for Massive Attack. The audience is concentrated in California, Texas, Florida. Top brand affinities include Massive Attack, Autism Awareness, Livemusic, with strongest over-indexing on Massive Attack (160.34× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Swans (band) fans

Demographic split for Swans (band) audience in United States
MetricValue
Estimated audience size1,948,209

Audience persona

The typical Swans (band) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Massive Attack.

Top regions in United States

Top regions ranked by reach for Swans (band) in United States
RegionReachAffinity
California241,8771.13×
Texas181,6521.08×
Florida180,2181.37×
New York126,4921.16×
Georgia75,4291.26×
Illinois71,2281.1×
Pennsylvania66,1021.01×
Michigan59,7871.17×
Ohio58,7290.98×
North Carolina56,9670.97×
Virginia49,0591.03×
New Jersey47,8530.97×
Washington46,7921.2×
Massachusetts42,0001.09×
Arizona37,7580.95×
Indiana36,5871.03×
Minnesota36,4411.31×
Tennessee36,0420.92×
Missouri31,6821.01×
Wisconsin30,6551.05×
Maryland29,8900.89×
Colorado29,7860.97×
South Carolina25,6230.87×
Louisiana24,8870.99×
Kentucky24,1260.99×
Alabama23,8200.88×
Oregon22,6911.02×
Oklahoma21,8671.01×
Utah18,6541.07×
Connecticut18,0150.92×
Iowa18,0021.12×
Nevada16,6230.88×
Arkansas15,5580.97×
Kansas14,5730.95×
Mississippi14,0520.88×
Idaho9,7661×
Nebraska9,5980.98×
New Mexico8,6000.88×
West Virginia8,4480.93×
Hawaii7,1510.85×
Maine6,2240.89×
Rhode Island6,1660.99×
New Hampshire6,0650.79×
Montana5,1470.95×
Alaska5,0521.21×
Washington, District of Columbia4,9530.85×
Delaware4,5030.84×
North Dakota4,0901.02×
South Dakota4,0000.89×
Vermont3,1480.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swans (band) audience
BrandAffinityCategory
Massive Attack160.34×Music & Radio
Autism Awareness19.03×Health
Livemusic10×Music & Radio
Diabetes mellitus awareness12.48×Health
Björk36.94×Music & Radio
Elvis Costello56.79×Music & Radio
Maersk75.34×Business & Career
The Smiths24.23×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Glam rock27.64×Music & Radio
Chess.com26.62×Sports
Payoneer62.2×Business & Career
Black Forest32.91×Travel & Leisure
Planet Fitness4.43×Sports
Income tax13.19×Business & Career
The Smashing Pumpkins50.52×Music & Radio
Christopher Walken17.2×Movies & TV
tom waits30.87×Movies & TV
The Clash42.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swans (band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.87
TraditionCONSERVATISM1.57
Urban LifestyleOPEN1.51
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Swans (band)
CountryShare
United States25.2%
India17.2%
United Kingdom11.2%

See Swans (band) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Swans (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.