Payoneer Audience in United States

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Payoneer has an estimated audience of 355,659 people in United States. 33.5% are female, 66.5% are male, average age 31.8. Top regions: California, Florida, New York. Top brand affinities: Hop (film), Kirsten Dunst, Peter Thiel, World Chess Championship, Magnus Carlsen.

The average Payoneer fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Hop (film), Kirsten Dunst, Peter Thiel, with strongest over-indexing on Hop (film) (178.85× the country average). Demographically, the Payoneer audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Payment

Demographics of Payoneer fans

Demographic split for Payoneer audience in United States
MetricValue
Female33.5%
Male66.5%
Average age31.8
Estimated audience size355,659

Audience persona

The typical Payoneer fan in United States is more male, around 31.8 years old, with strong Travelling tendencies and a notable affinity for Hop (film).

Top regions in United States

Top regions ranked by reach for Payoneer in United States
RegionReachAffinity
California74,3041.9×
Florida47,0721.95×
New York45,6852.3×
Texas41,6021.36×
New Jersey15,9081.76×
Georgia14,5211.33×
Virginia13,4011.55×
Illinois12,7161.07×
Washington10,4621.47×
Pennsylvania9,7410.81×
North Carolina9,5790.9×
Ohio8,8200.81×
Arizona7,5521.04×
Massachusetts7,4081.06×
Michigan6,9880.75×
Tennessee6,6440.93×
Maryland6,0090.98×
Oregon5,8711.44×
Colorado5,7691.03×
Missouri5,5220.96×
Nevada4,9371.44×
Indiana4,8400.74×
South Carolina4,7350.88×
Alabama4,1550.84×
Utah3,7161.17×
Minnesota3,6410.71×
Louisiana3,6180.79×
Connecticut3,5140.99×
Kansas3,3941.21×
Wisconsin3,2620.61×
Kentucky3,2100.72×
Oklahoma3,1000.78×
Washington, District of Columbia2,9292.74×
Arkansas2,1730.74×
Mississippi2,1580.74×
Iowa1,8080.62×
Hawaii1,3860.91×
Idaho1,3280.74×
New Mexico1,0980.62×
West Virginia9820.59×
Rhode Island9040.8×
New Hampshire8900.63×
Delaware8890.91×
Nebraska8490.48×
Maine8200.64×
Montana6470.66×
North Dakota4340.59×
South Dakota4280.52×
Alaska4200.55×
Wyoming3630.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payoneer audience
BrandAffinityCategory
Hop (film)178.85×Movies & TV
Kirsten Dunst72.57×Movies & TV
Peter Thiel61.25×Business & Career
World Chess Championship104.87×Sports
Magnus Carlsen76.19×Sports
Javier Bardem37.64×Movies & TV
Kenneth Branagh66.9×Movies & TV
Marlon Brando33.38×Movies & TV
Cafe Rio53.06×Food & Beverages
Chess.com43.94×Sports
Swans (band)47.38×Music & Radio
Offspring (TV series)86.79×Movies & TV
Cash App12.37×Business & Career
Sunspel120.45×Fashion & Accessoires
Wild Wing Cafe71.23×Food & Beverages
Chess with Friends97.45×Games
Mark Wahlberg14.69×Movies & TV
Jessie Buckley19.03×Movies & TV
Chess (musical)30×Music & Radio
Maersk62.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payoneer audience
TraitClusterScore
TravellingTHRILL1.37
Need for SecurityCONSERVATISM1.36
PatriotismCONSERVATISM1.35
LGBTQ+ IdentityOPEN1.34
IndulgenceJOY1.27
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Payoneer
CountryShare
China12.8%
Pakistan7.9%
Bangladesh5.4%

See Payoneer audiences in other countries

More Payment audiences in United States

Frequently asked questions

How many fans does Payoneer have in United States?

Payoneer has an estimated audience of 355,659 people in United States, concentrated in California and Florida.

What is the gender split and age of Payoneer fans?

33.5% of Payoneer fans are female, 66.5% are male, with an average age of 31.8 years.

Which brands do Payoneer fans like most?

Payoneer fans show strongest brand affinity for Hop (film) (178.85×), Kirsten Dunst (72.57×), and Peter Thiel (61.25×) over the country average.

Where do Payoneer fans live in United States?

Payoneer fans in United States are most concentrated in California (reach 74,304), Florida (reach 47,072), and New York (reach 45,685). These three regions account for the largest share of the active audience.

What other brands do Payoneer fans also like?

Beyond Payoneer itself, the audience over-indexes on Kirsten Dunst (72.57×), Peter Thiel (61.25×), World Chess Championship (104.87×), and Magnus Carlsen (76.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payoneer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.