Rascasse Audience Intelligence

Payoneer Target Market in United States

A data profile of the people who buy, follow and care about Payoneer in United States — modelled from more than twelve digital signal sources. Payoneer has an estimated audience of 348,330 people in United States.

#4among Payment in United States#4630among Brand in United States#2745in Business & Career

The average Payoneer fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Hop (film), Kirsten Dunst, Peter Thiel, with strongest over-indexing on Hop (film) (178.85× the country average).

Demographically, the Payoneer audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payoneer fan in United States is more male, around 31.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hop (film).

Category: Business & Career · Type: Brand · Subtype: Payment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payoneer profile in United States.

Audience size
348K
in United States
Gender
33.5%♀
66.5% male
Age
31.8
average years
Country rank
#44734
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Payoneer

33.5% are female, 66.5% are male, average age 31.8.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Payoneer audience in United States
MetricValue
Female33.5%
Male66.5%
Average age31.8
Estimated audience size348,330
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Payoneer audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3913%
40-4912%
50+10%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Payoneer audience comes from United States.

Worldwide audience distribution share by country for Payoneer
CountryShare
China12.4%
Pakistan7.6%
Bangladesh5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payoneer audience in United States is strongest.

Fig. 05

Top regions by affinity

Payoneer customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.43×
02New York~40K2.20×
03California~70K1.87×
04Florida~50K1.87×
05New Jersey~10K1.66×
06Virginia~10K1.45×
07Washington~10K1.45×
08Oregon~6K1.44×
09Nevada~5K1.44×
10Kansas~4K1.39×
11Texas~40K1.25×
12Georgia~10K1.25×
13Utah~4K1.16×
14Illinois~10K1.06×
15Colorado~6K1.05×
16Arizona~8K1.04×
17Massachusetts~7K1.03×
18Connecticut~4K1.00×
19Hawaii~1K0.98×
20Maryland~6K0.97×
21Delaware<1K0.96×
22Tennessee~7K0.93×
23Missouri~5K0.93×
24North Carolina~9K0.87×
25South Carolina~5K0.85×
26Idaho~2K0.85×
27Oklahoma~3K0.84×
28Rhode Island<1K0.84×
29Alabama~4K0.82×
30Alaska<1K0.81×
31Vermont<1K0.81×
32Pennsylvania~10K0.80×
33Louisiana~4K0.80×
34Arkansas~2K0.80×
35Montana<1K0.80×
36Mississippi~2K0.79×
37Ohio~9K0.78×
38New Hampshire~1K0.78×
39North Dakota<1K0.77×
40Indiana~5K0.76×
41West Virginia~1K0.76×
42Maine<1K0.76×
43Michigan~7K0.75×
44South Dakota<1K0.75×
45Minnesota~4K0.73×
46Kentucky~3K0.73×
47New Mexico~1K0.73×
48Iowa~2K0.69×
49Nebraska~1K0.68×
50Wisconsin~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Payoneer, United States
0.63×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payoneer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payoneer audience
#·InterestCategoryAffinity×
01Hop (film)Movies & TV178.85×
02SunspelFashion & Accessoires120.45×
03World Chess ChampionshipSports104.87×
04Chess with FriendsGames97.45×
05Offspring (TV series)Movies & TV86.79×
06Magnus CarlsenSports76.19×
07Kirsten DunstMovies & TV72.57×
08Wild Wing CafeFood & Beverages71.23×
09Kenneth BranaghMovies & TV66.90×
10MaerskBusiness & Career62.09×
11Peter ThielBusiness & Career61.25×
12Cafe RioFood & Beverages53.06×
13Swans (band)Music & Radio47.38×
14Chess.comSports43.94×
15Javier BardemMovies & TV37.64×
16Marlon BrandoMovies & TV33.38×
17Chess (musical)Music & Radio30.00×
18Jessie BuckleyMovies & TV19.03×
19Mark WahlbergMovies & TV14.69×
20Cash AppBusiness & Career12.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payoneer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payoneer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
Pet OwnershipJOY1.56×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payoneer audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Community OrientationOPEN0.66×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Payoneer's target market in United States?

Payoneer's target market in United States covers an estimated 348,330 people, concentrated in California and Florida.

02

What is the gender split and age of Payoneer customers?

33.5% of the Payoneer audience are female, 66.5% are male, with an average age of 31.8 years.

03

Which brands do Payoneer fans like most?

Payoneer fans show strongest brand affinity for Hop (film) (178.85×), Kirsten Dunst (72.57×), and Peter Thiel (61.25×) over the country average.

04

Where do Payoneer fans live in United States?

Payoneer fans in United States are most concentrated in California (reach ~70K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Payoneer fans also like?

Beyond Payoneer itself, the audience over-indexes on Kirsten Dunst (72.57×), Peter Thiel (61.25×), World Chess Championship (104.87×), and Javier Bardem (37.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Payment audiences in United States

See Payoneer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payoneer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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