World Chess Championship Audience in United States

World Chess Championship logo

World Chess Championship has an estimated audience of 900,397 people in United States. 26.8% are female, 73.2% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Chess.com, Magnus Carlsen, Chess with Friends, CATIA, computer world.

The average World Chess Championship fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chess.com, Magnus Carlsen, Chess with Friends, with strongest over-indexing on Chess.com (256.36× the country average). Demographically, the World Chess Championship audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Chess

Demographics of World Chess Championship fans

Demographic split for World Chess Championship audience in United States
MetricValue
Female26.8%
Male73.2%
Average age35.4
Estimated audience size900,397

Audience persona

The typical World Chess Championship fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Chess.com.

Top regions in United States

Top regions ranked by reach for World Chess Championship in United States
RegionReachAffinity
California178,3401.8×
Texas92,7361.2×
New York79,4731.58×
Florida47,5710.78×
Illinois42,6611.42×
New Jersey39,8871.74×
Washington39,4622.18×
Massachusetts39,3682.22×
Pennsylvania36,3481.2×
Georgia30,6261.1×
Virginia29,9761.37×
North Carolina27,3411.01×
Michigan26,5981.13×
Ohio24,0360.87×
Maryland21,0971.36×
Arizona17,6100.96×
Indiana16,0720.98×
Colorado15,2701.08×
Minnesota14,2911.11×
Missouri14,0670.97×
Oregon13,3621.29×
Tennessee12,5470.69×
Wisconsin12,4880.92×
Connecticut11,2001.24×
South Carolina8,5090.63×
Utah7,9840.99×
Kentucky7,6830.68×
Alabama6,9090.55×
Nevada6,8530.79×
Iowa6,7770.91×
Louisiana6,5200.56×
Oklahoma6,1450.61×
Kansas5,5920.79×
Arkansas4,9960.67×
Washington, District of Columbia4,8131.78×
Hawaii3,8631×
New Hampshire3,7461.06×
Nebraska3,5520.79×
Mississippi3,3330.45×
Idaho3,0940.69×
New Mexico3,0540.68×
Rhode Island2,8751×
Maine2,5120.78×
Delaware2,2160.89×
West Virginia2,1780.52×
Montana1,5400.62×
Vermont1,4420.91×
South Dakota1,3360.64×
North Dakota1,2800.69×
Alaska1,2420.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Chess Championship audience
BrandAffinityCategory
Chess.com256.36×Sports
Magnus Carlsen137.71×Sports
Chess with Friends209.56×Games
CATIA131.34×Technology & Electronics
computer world126.84×Music & Radio
Computer Geeks133.27×Technology & Electronics
Tamil literature138.13×Literature
Computer forensics156.46×
Computer chess95.03×Games
Chess20.87×Sports
The Outsiders16.26×Movies & TV
Vindictus89.18×Games
Ding Liren153.17×Sports
Alireza Firouzja153.17×Sports
Summoner (video game)55.49×Games
Social network game88.05×Games
Gerard Way21.25×Music & Radio
Chess club33.09×Sports
Swans (band)20×Music & Radio
Chess (musical)20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Chess Championship audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Quality AwarenessPREMIUM1.12
Need for SecurityCONSERVATISM1.09
Pet OwnershipJOY1.04
Luxury OrientationPREMIUM1.02
Risk AppetiteTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for World Chess Championship
CountryShare
United States27.4%
United Kingdom6.2%
India5.0%

See World Chess Championship audiences in other countries

More Chess audiences in United States

Frequently asked questions

How many fans does World Chess Championship have in United States?

World Chess Championship has an estimated audience of 900,397 people in United States, concentrated in California and Texas.

What is the gender split and age of World Chess Championship fans?

26.8% of World Chess Championship fans are female, 73.2% are male, with an average age of 35.4 years.

Which brands do World Chess Championship fans like most?

World Chess Championship fans show strongest brand affinity for Chess.com (256.36×), Magnus Carlsen (137.71×), and Chess with Friends (209.56×) over the country average.

Where do World Chess Championship fans live in United States?

World Chess Championship fans in United States are most concentrated in California (reach 178,340), Texas (reach 92,736), and New York (reach 79,473). These three regions account for the largest share of the active audience.

What other brands do World Chess Championship fans also like?

Beyond World Chess Championship itself, the audience over-indexes on Magnus Carlsen (137.71×), Chess with Friends (209.56×), CATIA (131.34×), and computer world (126.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Chess Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.