Rascasse Audience Intelligence

World Chess Championship Audience in United States

A data profile of the people who buy, follow and care about World Chess Championship in United States — modelled from more than twelve digital signal sources. World Chess Championship has an estimated audience of 902,855 people in United States.

#287among Event in United States#2353in Sports

The average World Chess Championship fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chess.com, Magnus Carlsen, Chess with Friends, with strongest over-indexing on Chess.com (256.36× the country average).

Demographically, the World Chess Championship audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Chess Championship fan in United States is more male, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Chess.com.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Chess Championship profile in United States.

Audience size
903K
in United States
Gender
26.8%♀
73.2% male
Age
35.4
average years
Country rank
#25347
Event in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Chess Championship fans

26.8% are female, 73.2% are male, average age 35.4.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for World Chess Championship audience in United States
MetricValue
Female26.8%
Male73.2%
Average age35.4
Estimated audience size902,855
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the World Chess Championship audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

27.0%

of the worldwide World Chess Championship audience comes from United States.

Worldwide audience distribution share by country for World Chess Championship
CountryShare
United States27.0%
United Kingdom6.2%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Chess Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

World Chess Championship fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K2.01×
02Washington~40K1.98×
03California~200K1.64×
04Washington, District of Columbia~4K1.60×
05New Jersey~40K1.59×
06New York~70K1.47×
07Illinois~40K1.32×
08Virginia~30K1.32×
09Maryland~20K1.30×
10Oregon~10K1.26×
11Connecticut~10K1.19×
12Pennsylvania~30K1.15×
13Texas~90K1.11×
14Michigan~30K1.07×
15Minnesota~10K1.07×
16Colorado~20K1.06×
17New Hampshire~4K1.06×
18Georgia~30K1.04×
19Hawaii~4K1.02×
20Rhode Island~3K1.02×
21Delaware~3K1.02×
22Vermont~2K1.01×
23Utah~8K1.00×
24North Carolina~30K0.97×
25Missouri~10K0.97×
26Indiana~20K0.96×
27Wisconsin~10K0.96×
28Arizona~20K0.95×
29Iowa~7K0.93×
30Alaska~2K0.91×
31Ohio~20K0.88×
32Kansas~6K0.88×
33Nebraska~4K0.88×
34Maine~3K0.88×
35South Dakota~2K0.88×
36North Dakota~2K0.88×
37Nevada~7K0.85×
38Idaho~4K0.85×
39Montana~2K0.85×
40New Mexico~4K0.81×
41Florida~50K0.80×
42Arkansas~6K0.80×
43Kentucky~9K0.78×
44Oklahoma~8K0.78×
45West Virginia~3K0.77×
46Tennessee~10K0.75×
47Louisiana~8K0.70×
48South Carolina~9K0.69×
49Mississippi~5K0.69×
50Alabama~9K0.68×
Fig. 06

Affinity by region

Affinity by region — World Chess Championship, United States
0.68×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Chess Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Chess Championship audience
#·InterestCategoryAffinity×
01Chess.comSports256.36×
02Chess with FriendsGames209.56×
03Computer forensicsTopic156.46×
04Ding LirenSports153.17×
05Alireza FirouzjaSports153.17×
06Tamil literatureLiterature138.13×
07Magnus CarlsenSports137.71×
08Computer GeeksTechnology & Electronics133.27×
09CATIATechnology & Electronics131.34×
10computer worldMusic & Radio126.84×
11Computer chessGames95.03×
12VindictusGames89.18×
13Social network gameGames88.05×
14Summoner (video game)Games55.49×
15Chess clubSports33.09×
16Gerard WayMusic & Radio21.25×
17ChessSports20.87×
18Swans (band)Music & Radio20.00×
19Chess (musical)Music & Radio20.00×
20The OutsidersMovies & TV16.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Chess Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Chess Championship audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.02×
Career OrientationPOWER0.96×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Chess Championship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
ExtroversionTHRILL0.62×
Community OrientationOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Chess Championship have in United States?

World Chess Championship has an estimated audience of 902,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World Chess Championship fans?

26.8% of World Chess Championship fans are female, 73.2% are male, with an average age of 35.4 years.

03

Which brands do World Chess Championship fans like most?

World Chess Championship fans show strongest brand affinity for Chess.com (256.36×), Magnus Carlsen (137.71×), and Chess with Friends (209.56×) over the country average.

04

Where do World Chess Championship fans live in United States?

World Chess Championship fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do World Chess Championship fans also like?

Beyond World Chess Championship itself, the audience over-indexes on Magnus Carlsen (137.71×), Chess with Friends (209.56×), CATIA (131.34×), and computer world (126.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See World Chess Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Chess Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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