computer world Audience in United States

computer world has an estimated audience of 328,303 people in United States. 35.2% are female, 64.8% are male, average age 37.5. Top regions: Virginia, Wisconsin, California. Top brand affinities: World Chess Championship, Google Maps, Apple Store, Enterprise Rent-A-Car, Indeed.com.
The average computer world fan in United States is 37.5 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Wisconsin, California. Top brand affinities include World Chess Championship, Google Maps, Apple Store, with strongest over-indexing on World Chess Championship (113.82× the country average). Demographically, the computer world audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Record label
Demographics of computer world fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 37.5 |
| Estimated audience size | 328,303 |
Audience persona
The typical computer world fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for World Chess Championship.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 37,083 | 4.64× |
| Wisconsin | 35,992 | 7.29× |
| California | 31,469 | 0.87× |
| North Carolina | 17,669 | 1.79× |
| New York | 11,739 | 0.64× |
| Florida | 11,077 | 0.5× |
| Texas | 10,418 | 0.37× |
| Pennsylvania | 8,399 | 0.76× |
| Louisiana | 7,021 | 1.66× |
| Michigan | 6,701 | 0.78× |
| New Jersey | 5,656 | 0.68× |
| Illinois | 5,566 | 0.51× |
| Georgia | 4,884 | 0.48× |
| Alabama | 4,394 | 0.96× |
| Ohio | 4,327 | 0.43× |
| Oklahoma | 3,548 | 0.97× |
| Tennessee | 3,220 | 0.49× |
| Massachusetts | 3,031 | 0.47× |
| Maryland | 2,878 | 0.51× |
| South Carolina | 2,558 | 0.52× |
| Washington | 2,548 | 0.39× |
| Arkansas | 2,419 | 0.89× |
| Colorado | 2,213 | 0.43× |
| Missouri | 2,011 | 0.38× |
| Minnesota | 1,957 | 0.42× |
| Arizona | 1,926 | 0.29× |
| Indiana | 1,869 | 0.31× |
| Connecticut | 1,811 | 0.55× |
| Mississippi | 1,634 | 0.6× |
| Kentucky | 1,630 | 0.4× |
| Kansas | 1,557 | 0.6× |
| Oregon | 1,509 | 0.4× |
| West Virginia | 1,349 | 0.88× |
| Alaska | 1,346 | 1.92× |
| Iowa | 1,281 | 0.47× |
| Idaho | 1,245 | 0.76× |
| Hawaii | 1,190 | 0.84× |
| Montana | 1,173 | 1.29× |
| Nevada | 1,169 | 0.37× |
| South Dakota | 1,158 | 1.53× |
| North Dakota | 1,128 | 1.67× |
| New Hampshire | 1,111 | 0.86× |
| Wyoming | 1,091 | 2.24× |
| Nebraska | 1,088 | 0.66× |
| New Mexico | 1,082 | 0.66× |
| Rhode Island | 1,073 | 1.03× |
| Maine | 1,072 | 0.91× |
| Utah | 1,059 | 0.36× |
| Vermont | 1,055 | 1.83× |
| Delaware | 961 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| World Chess Championship | 113.82× | Sports |
| Google Maps | 10.98× | Internet & Social Media |
| Apple Store | 14.18× | Shopping |
| Enterprise Rent-A-Car | 10.75× | Cars & Mobility |
| Indeed.com | 7.01× | Business & Career |
| Capital One | 6.75× | Business & Career |
| ICloud | 14.97× | Technology & Electronics |
| Fuzzy's Taco Shop | 43.52× | Shopping |
| Massive open online course | 28.51× | Business & Career |
| Google News | 8.03× | News |
| Beetlejuice | 6.63× | Movies & TV |
| Candice Swanepoel | 40.42× | Fashion & Accessoires |
| DeviantArt | 9.04× | Internet & Social Media |
| Aaron Rodgers | 8.04× | Sports |
| Circle K | 8.75× | Shopping |
| Zac Efron | 11.8× | Movies & TV |
| Margot Robbie | 10.75× | Movies & TV |
| Khan Academy | 9.52× | Business & Career |
| CarGurus | 6.21× | Cars & Mobility |
| Nina Dobrev | 14.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.36 |
| Need for Security | CONSERVATISM | 2.41 |
| Career Orientation | POWER | 1.69 |
| Quality Awareness | PREMIUM | 1.55 |
| Indulgence | JOY | 1.51 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| India | 27.3% |
| United Kingdom | 10.5% |
See computer world audiences in other countries
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Frequently asked questions
How many fans does computer world have in United States?
computer world has an estimated audience of 328,303 people in United States, concentrated in Virginia and Wisconsin.
What is the gender split and age of computer world fans?
35.2% of computer world fans are female, 64.8% are male, with an average age of 37.5 years.
Which brands do computer world fans like most?
computer world fans show strongest brand affinity for World Chess Championship (113.82×), Google Maps (10.98×), and Apple Store (14.18×) over the country average.
Where do computer world fans live in United States?
computer world fans in United States are most concentrated in Virginia (reach 37,083), Wisconsin (reach 35,992), and California (reach 31,469). These three regions account for the largest share of the active audience.
What other brands do computer world fans also like?
Beyond computer world itself, the audience over-indexes on Google Maps (10.98×), Apple Store (14.18×), Enterprise Rent-A-Car (10.75×), and Indeed.com (7.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for computer world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.