Rascasse Audience Intelligence

Tequila Rose Target Market in United States

A data profile of the people who buy, follow and care about Tequila Rose in United States — modelled from more than twelve digital signal sources. Tequila Rose has an estimated audience of 433,481 people in United States.

#52among Spirits in United States#4116among Brand in United States#2102in Food & Beverages

The average Tequila Rose fan in United States is 36.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Stay-at-home parent, Liquor.com, Olericulture, with strongest over-indexing on Stay-at-home parent (172.89× the country average).

Demographically, the Tequila Rose audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tequila Rose fan in United States is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stay-at-home parent.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tequila Rose profile in United States.

Audience size
433K
in United States
Gender
61.1%♀
38.9% male
Age
36.1
average years
Country rank
#39769
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tequila Rose

61.1% are female, 38.9% are male, average age 36.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Tequila Rose audience in United States
MetricValue
Female61.1%
Male38.9%
Average age36.1
Estimated audience size433,481
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tequila Rose audience in United States
Age bracketShare%
16-1915%
20-2932%
30-3927%
40-4918%
50+8%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Tequila Rose audience comes from United States.

Worldwide audience distribution share by country for Tequila Rose
CountryShare
United States34.3%
United Kingdom21.7%
Philippines12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tequila Rose audience in United States is strongest.

Fig. 05

Top regions by affinity

Tequila Rose customers by region in United States
#RegionReachAffinity×
01Florida~50K1.76×
02Texas~60K1.72×
03New Mexico~3K1.57×
04Louisiana~8K1.47×
05Kentucky~7K1.32×
06Hawaii~2K1.27×
07South Dakota~1K1.26×
08Oklahoma~6K1.24×
09Kansas~4K1.23×
10Nebraska~3K1.21×
11North Dakota~1K1.17×
12Nevada~5K1.16×
13Arizona~10K1.14×
14Pennsylvania~20K1.09×
15Colorado~7K1.08×
16South Carolina~7K1.08×
17Wyoming<1K1.06×
18Iowa~4K1.04×
19Indiana~8K1.02×
20Connecticut~4K1.01×
21West Virginia~2K1.01×
22Missouri~7K1.00×
23Arkansas~4K1.00×
24Alaska<1K1.00×
25Utah~4K0.99×
26Massachusetts~8K0.98×
27Alabama~6K0.98×
28New Jersey~10K0.95×
29Mississippi~3K0.95×
30Montana~1K0.95×
31Wisconsin~6K0.93×
32Michigan~10K0.92×
33Idaho~2K0.91×
34New York~20K0.89×
35Illinois~10K0.88×
36Tennessee~8K0.86×
37Rhode Island~1K0.85×
38Delaware~1K0.85×
39Oregon~4K0.84×
40North Carolina~10K0.83×
41Minnesota~5K0.82×
42Georgia~10K0.78×
43Washington~7K0.78×
44Ohio~10K0.72×
45Maryland~5K0.72×
46New Hampshire~1K0.72×
47California~30K0.70×
48Virginia~7K0.68×
49Maine~1K0.68×
50Washington, District of Columbia<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Tequila Rose, United States
0.67×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tequila Rose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tequila Rose audience
#·InterestCategoryAffinity×
01Centro Universitário Belas Artes de São PauloBusiness & Career280.95×
02OlericultureHome & Garden210.07×
03Stay-at-home parentKids & Family172.89×
04UV VodkaBrand166.58×
05The Design FilesHome & Garden164.83×
06Liquor.comFood & Beverages151.66×
07Chatuchak Weekend MarketShopping104.40×
08Martini & RossiFood & Beverages78.95×
09Bubba Gump Shrimp Co. RestaurantsBrand68.46×
10Deep Eddy Vodka DistilleryFood & Beverages57.61×
11AmarettoFood & Beverages39.49×
12Malt liquorFood & Beverages33.14×
13Patrón TequilaFood & Beverages23.92×
14Tony GonzalezSports15.55×
15Medical StudentsBusiness & Career15.33×
16Long John Silver'sFood & Beverages13.70×
17Public companyBusiness & Career3.73×
18AudienceBusiness & Career3.61×
19Dick Van DykeMovies & TV3.53×
20SkillBusiness & Career2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tequila Rose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tequila Rose audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.46×
MindfulnessBALANCE1.45×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tequila Rose audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
TraditionCONSERVATISM0.71×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tequila Rose's target market in United States?

Tequila Rose's target market in United States covers an estimated 433,481 people, concentrated in Texas and Florida.

02

What is the gender split and age of Tequila Rose customers?

61.1% of the Tequila Rose audience are female, 38.9% are male, with an average age of 36.1 years.

03

Which brands do Tequila Rose fans like most?

Tequila Rose fans show strongest brand affinity for Stay-at-home parent (172.89×), Liquor.com (151.66×), and Olericulture (210.07×) over the country average.

04

Where do Tequila Rose fans live in United States?

Tequila Rose fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tequila Rose fans also like?

Beyond Tequila Rose itself, the audience over-indexes on Liquor.com (151.66×), Olericulture (210.07×), Centro Universitário Belas Artes de São Paulo (280.95×), and UV Vodka (166.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Tequila Rose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tequila Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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