Malt liquor Audience in United States

Malt liquor logo

Malt liquor has an estimated audience of 512,814 people in United States. 50.5% are female, 49.5% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Historic site, KICKZ, Vocal harmony, Birthday Gifts.

The average Malt liquor fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Historic site, KICKZ, with strongest over-indexing on JDSU (3.33× the country average). Demographically, the Malt liquor audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Malt liquor fans

Demographic split for Malt liquor audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.6
Estimated audience size512,814

Audience persona

The typical Malt liquor fan in United States is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Malt liquor in United States
RegionReachAffinity
California70,9701.26×
Texas51,3311.16×
Florida29,1950.84×
New York25,9630.91×
Illinois17,5221.03×
Pennsylvania17,5041.01×
Georgia17,2231.09×
North Carolina17,0761.11×
Ohio15,0520.95×
Michigan13,8291.03×
Virginia12,8821.03×
Arizona12,1101.16×
Washington11,8601.15×
Tennessee11,1421.08×
New Jersey10,6860.82×
Indiana10,3321.1×
Massachusetts10,1601.01×
Maryland8,7951×
Colorado8,4271.04×
South Carolina8,3321.08×
Missouri8,1450.99×
Alabama7,7471.08×
Louisiana7,6231.15×
Kentucky6,9071.07×
Wisconsin6,8620.89×
Minnesota6,5950.9×
Oregon6,4261.09×
Oklahoma5,8851.03×
Nevada5,5881.13×
Mississippi4,7931.13×
Connecticut4,6840.91×
Arkansas4,1580.98×
Iowa3,8120.9×
Kansas3,6890.91×
Utah3,5440.77×
New Mexico2,9521.15×
Nebraska2,5631×
Idaho2,5220.98×
Washington, District of Columbia2,4661.6×
West Virginia2,3030.96×
Hawaii1,7370.79×
Maine1,6690.91×
New Hampshire1,6380.81×
Montana1,4221×
Rhode Island1,2860.79×
South Dakota1,2121.02×
Delaware1,1910.84×
Alaska9080.83×
North Dakota8700.83×
Vermont7700.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malt liquor audience
BrandAffinityCategory
JDSU3.33×Business & Career
Historic site4.34×Arts & Culture
KICKZ20.39×Fashion & Accessoires
Vocal harmony4.28×Music & Radio
Birthday Gifts2.78×Kids & Family
Mathcore6.66×Music & Radio
Unique Gifts1.93×Shopping
Grinch3.04×Movies & TV
Saving1.76×Business & Career
Goop3.01×Internet & Social Media
Noodle (Gorillaz)1.99×Music & Radio
Nebraska Cornhuskers football1.96×Sports
Governor of Michigan3.7×Politics & Society
Home staging2.62×Home & Garden
Captain Fantastic (film)4.81×Movies & TV
Hog Hunting1.67×Sports
Khādī5×Home & Garden
Kelly Olynyk6.65×Sports
Harlow4.97×Travel & Leisure
No Escape (1994 film)4.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malt liquor audience
TraitClusterScore
IndulgenceJOY1.34
PatriotismCONSERVATISM1.34
CreativityOPEN1.24
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.16
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Malt liquor
CountryShare
United States56.7%
India6.2%
Japan4.2%

See Malt liquor audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Malt liquor have in United States?

Malt liquor has an estimated audience of 512,814 people in United States, concentrated in California and Texas.

What is the gender split and age of Malt liquor fans?

50.5% of Malt liquor fans are female, 49.5% are male, with an average age of 37.6 years.

Which brands do Malt liquor fans like most?

Malt liquor fans show strongest brand affinity for JDSU (3.33×), Historic site (4.34×), and KICKZ (20.39×) over the country average.

Where do Malt liquor fans live in United States?

Malt liquor fans in United States are most concentrated in California (reach 70,970), Texas (reach 51,331), and Florida (reach 29,195). These three regions account for the largest share of the active audience.

What other brands do Malt liquor fans also like?

Beyond Malt liquor itself, the audience over-indexes on Historic site (4.34×), KICKZ (20.39×), Vocal harmony (4.28×), and Birthday Gifts (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malt liquor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.