Rascasse Audience Intelligence

Malt liquor Audience in United States

A data profile of the people who buy, follow and care about Malt liquor in United States — modelled from more than twelve digital signal sources. Malt liquor has an estimated audience of 512,814 people in United States.

#70among Alcohol in United States#11288among Topic in United States#1924in Food & Beverages

The average Malt liquor fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Corn flakes, Mixed drink, Herbalism, with strongest over-indexing on Corn flakes (81.96× the country average).

Demographically, the Malt liquor audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malt liquor fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Corn flakes.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malt liquor profile in United States.

Audience size
513K
in United States
Gender
50.5%♀
49.5% male
Age
37.6
average years
Country rank
#36118
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malt liquor fans

50.5% are female, 49.5% are male, average age 37.6.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Malt liquor audience in United States
MetricValue
Female50.5%
Male49.5%
Average age37.6
Estimated audience size512,814
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Malt liquor audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3924%
40-4915%
50+16%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Malt liquor audience comes from United States.

Worldwide audience distribution share by country for Malt liquor
CountryShare
United States56.7%
India6.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malt liquor audience in United States is strongest.

Fig. 05

Top regions by affinity

Malt liquor fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.34×
02California~70K1.18×
03New Mexico~3K1.16×
04Mississippi~5K1.15×
05Louisiana~8K1.14×
06Arizona~10K1.11×
07Alabama~8K1.11×
08Nevada~5K1.10×
09Texas~50K1.07×
10Washington~10K1.07×
11Kentucky~7K1.07×
12Oregon~6K1.07×
13North Carolina~20K1.06×
14Tennessee~10K1.06×
15Indiana~10K1.06×
16Oklahoma~6K1.06×
17Arkansas~4K1.06×
18Georgia~20K1.04×
19South Carolina~8K1.04×
20West Virginia~2K1.04×
21Colorado~8K1.03×
22South Dakota~1K1.02×
23Michigan~10K1.01×
24Virginia~10K1.01×
25Maryland~9K1.01×
26Nebraska~3K1.01×
27Pennsylvania~20K1.00×
28Montana~1K1.00×
29Alaska~1K1.00×
30Illinois~20K0.99×
31Massachusetts~10K0.99×
32Idaho~3K0.99×
33Missouri~8K0.98×
34Kansas~4K0.96×
35North Dakota~1K0.96×
36Minnesota~7K0.95×
37Delaware~1K0.95×
38Vermont<1K0.95×
39Ohio~10K0.94×
40Iowa~4K0.94×
41Wisconsin~7K0.93×
42Maine~2K0.93×
43Connecticut~5K0.92×
44New Hampshire~2K0.91×
45Hawaii~2K0.89×
46New York~20K0.87×
47Rhode Island~1K0.87×
48Florida~30K0.83×
49Utah~4K0.81×
50New Jersey~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Malt liquor, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malt liquor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malt liquor audience
#·InterestCategoryAffinity×
01Corn flakesFood & Beverages81.96×
02Pendleton WhiskyFood & Beverages61.91×
03Tequila RoseFood & Beverages33.14×
04GumtreeHome & Garden18.71×
05Mixed drinkFood & Beverages7.87×
06CaffeineFood & Beverages7.15×
07HerbalismHealth6.76×
08Children's clothingFashion & Accessoires4.06×
09Discount storesShopping3.04×
10LivemusicMusic & Radio2.89×
11Shopping mallsShopping2.88×
12Mortgage loansBusiness & Career2.66×
13PinterestInternet & Social Media2.56×
14SubwayFood & Beverages2.47×
15Pizza HutFood & Beverages2.38×
16Organic foodFood & Beverages2.34×
17StarbucksFood & Beverages2.26×
18Planet FitnessSports2.15×
19McDonald'sFood & Beverages2.14×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malt liquor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malt liquor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Convenience OrientationPREMIUM1.64×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malt liquor audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malt liquor have in United States?

Malt liquor has an estimated audience of 512,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malt liquor fans?

50.5% of Malt liquor fans are female, 49.5% are male, with an average age of 37.6 years.

03

Which brands do Malt liquor fans like most?

Malt liquor fans show strongest brand affinity for Corn flakes (81.96×), Mixed drink (7.87×), and Herbalism (6.76×) over the country average.

04

Where do Malt liquor fans live in United States?

Malt liquor fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Malt liquor fans also like?

Beyond Malt liquor itself, the audience over-indexes on Mixed drink (7.87×), Herbalism (6.76×), Pendleton Whisky (61.91×), and Caffeine (7.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Malt liquor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malt liquor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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