Rascasse Audience Intelligence

Patrón Tequila Target Market in United States

A data profile of the people who buy, follow and care about Patrón Tequila in United States — modelled from more than twelve digital signal sources. Patrón Tequila has an estimated audience of 1,158,342 people in United States.

#30among Spirits in United States#2199among Brand in United States#1217in Food & Beverages

The average Patrón Tequila fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wingstop, Buffalo Wild Wings, Don Julio, with strongest over-indexing on Wingstop (10.85× the country average).

Demographically, the Patrón Tequila audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patrón Tequila fan in United States is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patrón Tequila profile in United States.

Audience size
1.2M
in United States
Gender
47.6%♀
52.4% male
Age
34.9
average years
Country rank
#21387
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Patrón Tequila

47.6% are female, 52.4% are male, average age 34.9.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Patrón Tequila audience in United States
MetricValue
Female47.6%
Male52.4%
Average age34.9
Estimated audience size1,158,342
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Patrón Tequila audience in United States
Age bracketShare%
16-1925%
20-2927%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

54.4%

of the worldwide Patrón Tequila audience comes from United States.

Worldwide audience distribution share by country for Patrón Tequila
CountryShare
United States54.4%
Mexico9.2%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patrón Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

Patrón Tequila customers by region in United States
#RegionReachAffinity×
01Mississippi~10K1.47×
02Alabama~20K1.43×
03Texas~100K1.33×
04North Carolina~50K1.33×
05Georgia~50K1.31×
06South Carolina~20K1.26×
07Florida~100K1.22×
08Illinois~50K1.21×
09Nevada~10K1.20×
10Arkansas~10K1.20×
11Louisiana~20K1.19×
12Maryland~20K1.16×
13California~100K1.15×
14New Mexico~7K1.15×
15New York~70K1.11×
16Tennessee~30K1.10×
17Delaware~3K1.08×
18Ohio~40K1.06×
19New Jersey~30K1.06×
20Arizona~30K1.06×
21Oklahoma~10K1.06×
22Kentucky~10K1.03×
23Washington, District of Columbia~4K1.03×
24Indiana~20K1.01×
25Virginia~30K1.00×
26Pennsylvania~40K0.96×
27Michigan~30K0.96×
28Connecticut~10K0.96×
29Nebraska~5K0.94×
30Rhode Island~3K0.93×
31Colorado~20K0.90×
32Kansas~8K0.90×
33Oregon~10K0.89×
34Massachusetts~20K0.88×
35Hawaii~4K0.88×
36Alaska~2K0.88×
37Idaho~5K0.87×
38Washington~20K0.86×
39Missouri~20K0.85×
40South Dakota~2K0.85×
41North Dakota~2K0.85×
42Wisconsin~10K0.84×
43Vermont~2K0.84×
44Iowa~8K0.82×
45West Virginia~4K0.81×
46New Hampshire~4K0.80×
47Montana~2K0.77×
48Minnesota~10K0.76×
49Maine~3K0.74×
50Utah~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Patrón Tequila, United States
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patrón Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patrón Tequila audience
#·InterestCategoryAffinity×
01ClamatoFood & Beverages55.29×
02KahlúaFood & Beverages43.81×
03Jumbo (supermarket)Shopping38.37×
041800 TequilaFood & Beverages35.09×
05Don JulioFood & Beverages27.38×
06Fuzzy's Taco ShopShopping27.25×
07MezcalFood & Beverages19.94×
08Japanese whiskyFood & Beverages18.19×
09XPO LogisticsBusiness & Career15.00×
10Jose CuervoFood & Beverages14.77×
11WingstopFood & Beverages10.85×
12Ric FlairSports9.80×
13MargaritaFood & Beverages9.13×
14Buffalo Wild WingsFood & Beverages8.42×
15WrestleManiaSports6.98×
16WWE SmackDownSports6.82×
17TequilaFood & Beverages6.10×
18Taco BellFood & Beverages3.90×
19Chipotle Mexican GrillFood & Beverages3.58×
20Scooby-DooMovies & TV3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patrón Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patrón Tequila audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.47×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patrón Tequila audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Social Media UsageJOY0.73×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Patrón Tequila's target market in United States?

Patrón Tequila's target market in United States covers an estimated 1,158,342 people, concentrated in California and Texas.

02

What is the gender split and age of Patrón Tequila customers?

47.6% of the Patrón Tequila audience are female, 52.4% are male, with an average age of 34.9 years.

03

Which brands do Patrón Tequila fans like most?

Patrón Tequila fans show strongest brand affinity for Wingstop (10.85×), Buffalo Wild Wings (8.42×), and Don Julio (27.38×) over the country average.

04

Where do Patrón Tequila fans live in United States?

Patrón Tequila fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Patrón Tequila fans also like?

Beyond Patrón Tequila itself, the audience over-indexes on Buffalo Wild Wings (8.42×), Don Julio (27.38×), Kahlúa (43.81×), and 1800 Tequila (35.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Patrón Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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