Patrón Tequila Audience in United States

Patrón Tequila has an estimated audience of 1,179,931 people in United States. 47.6% are female, 52.4% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Wingstop, Buffalo Wild Wings, Kahlúa, Kia Sportage, Clamato.

The average Patrón Tequila fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wingstop, Buffalo Wild Wings, Kahlúa, with strongest over-indexing on Wingstop (9.24× the country average). Demographically, the Patrón Tequila audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Patrón Tequila fans

Demographic split for Patrón Tequila audience in United States
MetricValue
Female47.6%
Male52.4%
Average age34.9
Estimated audience size1,179,931

Audience persona

The typical Patrón Tequila fan in United States is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Patrón Tequila in United States
RegionReachAffinity
California163,8471.26×
Texas150,8061.49×
Florida101,6581.27×
New York74,4581.13×
Illinois51,1041.3×
Georgia50,7671.4×
North Carolina50,2241.41×
Ohio39,1841.08×
Pennsylvania38,4360.97×
New Jersey30,9071.03×
Michigan29,5140.96×
Virginia27,6610.96×
Arizona27,6111.15×
Tennessee26,5151.12×
Alabama24,3781.48×
Maryland23,5911.16×
Indiana22,1861.03×
South Carolina21,9631.24×
Massachusetts21,0260.9×
Washington20,9700.89×
Louisiana18,3761.21×
Colorado17,9410.96×
Missouri16,4460.86×
Kentucky15,3321.04×
Wisconsin15,0730.85×
Mississippi14,5441.5×
Oklahoma14,4701.1×
Nevada14,3641.26×
Minnesota12,7010.75×
Oregon12,1000.89×
Arkansas11,8521.22×
Connecticut11,0190.93×
Kansas8,3010.89×
Iowa7,5780.78×
Utah6,9600.66×
New Mexico6,7661.14×
Nebraska5,1750.87×
Idaho4,6030.78×
Hawaii4,1830.82×
West Virginia3,6580.67×
Washington, District of Columbia3,6231.02×
Delaware3,5091.08×
New Hampshire3,3230.71×
Rhode Island3,2490.86×
Maine2,7390.65×
South Dakota2,0440.75×
Montana2,0010.61×
Alaska1,8100.72×
North Dakota1,7700.73×
Vermont1,6890.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patrón Tequila audience
BrandAffinityCategory
Wingstop9.24×Food & Beverages
Buffalo Wild Wings7.02×Food & Beverages
Kahlúa38.42×Food & Beverages
Kia Sportage22×Cars & Mobility
Clamato49.43×Food & Beverages
Jumbo (supermarket)49.03×Shopping
Scooby-Doo4.48×Movies & TV
Mezcal17.66×Food & Beverages
Tequila4.86×Food & Beverages
Cateye24.61×Cars & Mobility
Palestine12.25×Travel & Leisure
XPO Logistics15×Business & Career
Japanese whisky15.01×Food & Beverages
Honda HR-V14.67×Cars & Mobility
Taco Bell2.33×Food & Beverages
Ric Flair8.81×Sports
Houston Astros4.48×Sports
Kate Spade5.17×Fashion & Accessoires
Taco Bueno15.45×Food & Beverages
Las Vegas2.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patrón Tequila audience
TraitClusterScore
IndulgenceJOY1.52
Convenience OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.47
Quality AwarenessPREMIUM1.24
Luxury OrientationPREMIUM1.23
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Patrón Tequila
CountryShare
United States58.0%
Mexico9.5%
United Kingdom4.3%

See Patrón Tequila audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Patrón Tequila have in United States?

Patrón Tequila has an estimated audience of 1,179,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Patrón Tequila fans?

47.6% of Patrón Tequila fans are female, 52.4% are male, with an average age of 34.9 years.

Which brands do Patrón Tequila fans like most?

Patrón Tequila fans show strongest brand affinity for Wingstop (9.24×), Buffalo Wild Wings (7.02×), and Kahlúa (38.42×) over the country average.

Where do Patrón Tequila fans live in United States?

Patrón Tequila fans in United States are most concentrated in California (reach 163,847), Texas (reach 150,806), and Florida (reach 101,658). These three regions account for the largest share of the active audience.

What other brands do Patrón Tequila fans also like?

Beyond Patrón Tequila itself, the audience over-indexes on Buffalo Wild Wings (7.02×), Kahlúa (38.42×), Kia Sportage (22×), and Clamato (49.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrón Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.