Rascasse Audience Intelligence

Clamato Target Market in United States

A data profile of the people who buy, follow and care about Clamato in United States — modelled from more than twelve digital signal sources. Clamato has an estimated audience of 439,761 people in United States.

#4075among Brand in United States#2089in Food & Beverages

The average Clamato fan in United States is 32.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music Week, Dick Van Dyke, Indian Institute of Technology Madras, with strongest over-indexing on Music Week (775.74× the country average).

Demographically, the Clamato audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clamato fan in United States is balanced, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Music Week.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clamato profile in United States.

Audience size
440K
in United States
Gender
51.8%♀
48.2% male
Age
32.0
average years
Country rank
#39438
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clamato

51.8% are female, 48.2% are male, average age 32.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Clamato audience in United States
MetricValue
Female51.8%
Male48.2%
Average age32.0
Estimated audience size439,761
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Clamato audience in United States
Age bracketShare%
16-1926%
20-2940%
30-3917%
40-4911%
50+6%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Clamato audience comes from United States.

Worldwide audience distribution share by country for Clamato
CountryShare
United States37.2%
Mexico26.9%
Canada8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clamato audience in United States is strongest.

Fig. 05

Top regions by affinity

Clamato customers by region in United States
#RegionReachAffinity×
01Arizona~20K1.80×
02New Mexico~4K1.65×
03California~80K1.60×
04Texas~60K1.59×
05Nevada~6K1.56×
06Colorado~9K1.31×
07Oklahoma~6K1.24×
08Utah~5K1.21×
09Washington~10K1.20×
10North Dakota~1K1.20×
11Kentucky~6K1.19×
12Oregon~6K1.18×
13Kansas~4K1.17×
14Nebraska~2K1.16×
15Idaho~2K1.12×
16Montana~1K1.11×
17Illinois~10K1.04×
18Arkansas~4K1.03×
19Wyoming<1K1.00×
20Iowa~3K0.98×
21Washington, District of Columbia~1K0.98×
22Florida~30K0.97×
23Louisiana~5K0.97×
24New York~20K0.96×
25Tennessee~8K0.95×
26South Dakota<1K0.95×
27Georgia~10K0.94×
28North Carolina~10K0.93×
29Minnesota~6K0.93×
30Wisconsin~6K0.92×
31Rhode Island~1K0.91×
32Alaska<1K0.91×
33Hawaii~2K0.90×
34Indiana~7K0.89×
35Maryland~6K0.87×
36Massachusetts~7K0.86×
37Alabama~5K0.86×
38Missouri~6K0.85×
39Connecticut~3K0.82×
40South Carolina~5K0.81×
41Delaware<1K0.81×
42Virginia~8K0.80×
43New Jersey~9K0.78×
44Mississippi~3K0.74×
45New Hampshire~1K0.74×
46Maine~1K0.73×
47Michigan~8K0.70×
48West Virginia~1K0.70×
49Pennsylvania~9K0.66×
50Ohio~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Clamato, United States
0.64×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clamato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clamato audience
#·InterestCategoryAffinity×
01Music WeekMusic & Radio775.74×
02United Arab Emirates national football teamSports308.44×
03Indian Institute of Technology MadrasBusiness & Career194.23×
04R. Charleroi S.C.Sports110.10×
05Cerveza ModeloFood & Beverages81.82×
06Marcia Gay HardenMovies & TV80.26×
07Patrón TequilaFood & Beverages55.29×
08Tomato juiceFood & Beverages47.09×
09Pom-pomFashion & Accessoires32.35×
10Dick Van DykeMovies & TV28.71×
11TecateTravel & Leisure24.35×
12Native hawaiian culturePolitics & Society11.05×
13Comfort foodFood & Beverages10.31×
14CarideaPets & Animals8.97×
15OnionFood & Beverages8.82×
16CarrotFood & Beverages8.13×
17GarlicFood & Beverages7.74×
18Mexico CityTravel & Leisure5.37×
19SoccerSports2.63×
20FIFA World Cup 2026Sports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clamato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clamato audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Urban LifestyleOPEN1.21×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clamato audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Sports ActivityPOWER0.82×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clamato's target market in United States?

Clamato's target market in United States covers an estimated 439,761 people, concentrated in California and Texas.

02

What is the gender split and age of Clamato customers?

51.8% of the Clamato audience are female, 48.2% are male, with an average age of 32.0 years.

03

Which brands do Clamato fans like most?

Clamato fans show strongest brand affinity for Music Week (775.74×), Dick Van Dyke (28.71×), and Indian Institute of Technology Madras (194.23×) over the country average.

04

Where do Clamato fans live in United States?

Clamato fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Clamato fans also like?

Beyond Clamato itself, the audience over-indexes on Dick Van Dyke (28.71×), Indian Institute of Technology Madras (194.23×), United Arab Emirates national football team (308.44×), and Marcia Gay Harden (80.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Clamato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clamato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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