Clamato Audience in United States

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Clamato has an estimated audience of 427,404 people in United States. 51.8% are female, 48.2% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Music Week, Indian Institute of Technology Madras, United Arab Emirates national football team, Marcia Gay Harden, Patrón Tequila.

The average Clamato fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music Week, Indian Institute of Technology Madras, United Arab Emirates national football team, with strongest over-indexing on Music Week (775.74× the country average). Demographically, the Clamato audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Clamato fans

Demographic split for Clamato audience in United States
MetricValue
Female51.8%
Male48.2%
Average age32.0
Estimated audience size427,404

Audience persona

The typical Clamato fan in United States is balanced, around 32.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Music Week.

Top regions in United States

Top regions ranked by reach for Clamato in United States
RegionReachAffinity
California75,6491.61×
Texas61,0061.66×
Florida28,4760.98×
New York23,7661×
Illinois15,1881.07×
Arizona14,8911.71×
Georgia12,4570.95×
North Carolina11,8730.92×
Washington10,4961.22×
Pennsylvania9,7160.68×
Colorado9,2271.37×
New Jersey8,8490.81×
Ohio8,7020.66×
Virginia8,5000.82×
Tennessee8,1820.95×
Michigan8,0740.72×
Massachusetts7,7260.92×
Indiana7,0480.9×
Nevada6,5921.59×
Kentucky6,4511.2×
Maryland6,4500.88×
Wisconsin5,9820.93×
Missouri5,9530.86×
Oklahoma5,9111.25×
Oregon5,8291.19×
Minnesota5,6870.93×
South Carolina5,3090.83×
Louisiana5,2860.96×
Alabama4,9650.83×
Utah4,8831.28×
Kansas4,0021.19×
Arkansas3,6511.04×
New Mexico3,4351.6×
Connecticut3,4190.8×
Iowa3,3020.94×
Nebraska2,5231.18×
Idaho2,3561.1×
Mississippi2,2540.64×
Hawaii1,6180.88×
Montana1,3261.12×
Washington, District of Columbia1,3221.03×
Rhode Island1,1840.87×
New Hampshire1,1240.67×
West Virginia1,1160.56×
North Dakota1,0891.24×
Maine1,0070.66×
South Dakota8520.86×
Delaware7830.66×
Alaska7430.81×
Wyoming5590.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clamato audience
BrandAffinityCategory
Music Week775.74×Music & Radio
Indian Institute of Technology Madras194.23×Business & Career
United Arab Emirates national football team308.44×Sports
Marcia Gay Harden80.26×Movies & TV
Patrón Tequila55.29×Food & Beverages
Cerveza Modelo81.82×Food & Beverages
Tecate24.35×Travel & Leisure
Tomato juice47.09×Food & Beverages
R. Charleroi S.C.110.1×Sports
Native hawaiian culture11.05×Politics & Society
Onion8.82×Food & Beverages
Soccer2.63×Sports
Garlic7.74×Food & Beverages
Pom-pom32.35×Fashion & Accessoires
Comfort food10.31×Food & Beverages
Caridea8.97×Pets & Animals
Carrot8.13×Food & Beverages
Mexico City5.37×Travel & Leisure
Pecan10.32×Food & Beverages
Tomato5.13×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clamato audience
TraitClusterScore
Healthy LifestyleBALANCE1.52
ExtroversionTHRILL1.49
IndulgenceJOY1.47
Urban LifestyleOPEN1.23
Social Media UsageJOY1.18
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Clamato
CountryShare
United States37.2%
Mexico26.6%
Canada8.5%

See Clamato audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Clamato have in United States?

Clamato has an estimated audience of 427,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Clamato fans?

51.8% of Clamato fans are female, 48.2% are male, with an average age of 32.0 years.

Which brands do Clamato fans like most?

Clamato fans show strongest brand affinity for Music Week (775.74×), Indian Institute of Technology Madras (194.23×), and United Arab Emirates national football team (308.44×) over the country average.

Where do Clamato fans live in United States?

Clamato fans in United States are most concentrated in California (reach 75,649), Texas (reach 61,006), and Florida (reach 28,476). These three regions account for the largest share of the active audience.

What other brands do Clamato fans also like?

Beyond Clamato itself, the audience over-indexes on Indian Institute of Technology Madras (194.23×), United Arab Emirates national football team (308.44×), Marcia Gay Harden (80.26×), and Patrón Tequila (55.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clamato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.