Carrot Audience in United States

Carrot has an estimated audience of 6,624,580 people in United States. 72.1% are female, 27.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Kia Sportage, Circle K.

The average Carrot fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (4.41× the country average). Demographically, the Carrot audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Carrot fans

Demographic split for Carrot audience in United States
MetricValue
Female72.1%
Male27.9%
Average age42.6
Estimated audience size6,624,580

Audience persona

The typical Carrot fan in United States is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Carrot in United States
RegionReachAffinity
California867,6661.19×
Texas621,6811.09×
Florida480,7581.07×
New York437,9401.18×
Pennsylvania239,6721.07×
Illinois231,7251.05×
Georgia223,1401.09×
North Carolina210,1221.05×
Ohio198,3780.97×
Michigan193,6121.12×
New Jersey183,7341.09×
Virginia172,3431.07×
Washington164,9101.24×
Massachusetts148,5001.14×
Arizona136,8701.01×
Tennessee132,4321×
Indiana123,9081.02×
Maryland122,4331.07×
Missouri115,9331.09×
Wisconsin100,1421×
Minnesota97,0441.02×
Colorado96,1500.92×
South Carolina93,5480.94×
Alabama84,7730.92×
Oregon84,7401.12×
Louisiana82,2580.96×
Kentucky79,1040.95×
Connecticut71,7841.08×
Oklahoma71,7660.98×
Utah61,0341.03×
Nevada57,8300.9×
Iowa54,7741×
Arkansas53,9130.99×
Kansas49,9700.96×
Mississippi49,6720.91×
Idaho33,1661×
Nebraska31,9850.96×
New Mexico30,3950.91×
West Virginia29,1410.94×
Hawaii27,2310.96×
Maine24,6181.04×
New Hampshire24,3480.93×
Rhode Island20,0390.95×
Washington, District of Columbia17,9150.9×
Delaware16,7140.91×
Montana15,6610.85×
North Dakota12,6570.93×
South Dakota12,4520.81×
Alaska12,4310.88×
Vermont10,9580.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carrot audience
BrandAffinityCategory
Capital One4.41×Business & Career
Google Maps4.31×Internet & Social Media
Indeed.com4.05×Business & Career
Kia Sportage19.57×Cars & Mobility
Circle K4.85×Shopping
Enterprise Rent-A-Car4.08×Cars & Mobility
CarGurus3.78×Cars & Mobility
MSN2.42×News
DeviantArt3.84×Internet & Social Media
AccuWeather3.45×Home & Garden
Texas Roadhouse2.11×Food & Beverages
Honda HR-V13.48×Cars & Mobility
Diabetes mellitus awareness3.51×Health
Khan Academy4.28×Business & Career
Diane Keaton3.14×Movies & TV
Autism Awareness4.65×Health
Dollar General1.93×Shopping
Beetlejuice2.38×Movies & TV
Google News2.87×News
Bruce Willis3.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carrot audience
TraitClusterScore
Healthy LifestyleBALANCE2.56
SustainabilityBALANCE1.26
Price SensitivityPREMIUM1.25
IndulgenceJOY1.23
CreativityOPEN1.22
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Carrot
CountryShare
United States26.9%
United Kingdom4.8%
South Korea4.8%

See Carrot audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Carrot have in United States?

Carrot has an estimated audience of 6,624,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Carrot fans?

72.1% of Carrot fans are female, 27.9% are male, with an average age of 42.6 years.

Which brands do Carrot fans like most?

Carrot fans show strongest brand affinity for Capital One (4.41×), Google Maps (4.31×), and Indeed.com (4.05×) over the country average.

Where do Carrot fans live in United States?

Carrot fans in United States are most concentrated in California (reach 867,666), Texas (reach 621,681), and Florida (reach 480,758). These three regions account for the largest share of the active audience.

What other brands do Carrot fans also like?

Beyond Carrot itself, the audience over-indexes on Google Maps (4.31×), Indeed.com (4.05×), Kia Sportage (19.57×), and Circle K (4.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.