Rascasse Audience Intelligence

Carrot Audience in United States

A data profile of the people who buy, follow and care about Carrot in United States — modelled from more than twelve digital signal sources. Carrot has an estimated audience of 6,624,580 people in United States.

#10among Vegetable in United States#3143among Topic in United States#382in Food & Beverages

The average Carrot fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Organic food, Columbo, with strongest over-indexing on Nonprofit organization (1.8× the country average).

Demographically, the Carrot audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrot fan in United States is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nonprofit organization.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrot profile in United States.

Audience size
6.6M
in United States
Gender
72.1%♀
27.9% male
Age
42.6
average years
Country rank
#5255
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carrot fans

72.1% are female, 27.9% are male, average age 42.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Carrot audience in United States
MetricValue
Female72.1%
Male27.9%
Average age42.6
Estimated audience size6,624,580
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Carrot audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Carrot audience comes from United States.

Worldwide audience distribution share by country for Carrot
CountryShare
United States26.9%
United Kingdom4.8%
South Korea4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrot audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrot fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.14×
02California~800K1.13×
03Pennsylvania~200K1.11×
04New York~400K1.09×
05Georgia~200K1.09×
06North Carolina~200K1.08×
07Maine~30K1.08×
08North Dakota~10K1.08×
09Texas~600K1.07×
10Michigan~200K1.07×
11New Jersey~200K1.07×
12Indiana~100K1.07×
13Oregon~80K1.06×
14Utah~60K1.06×
15Illinois~200K1.05×
16Virginia~200K1.05×
17Missouri~100K1.05×
18Kansas~50K1.05×
19Massachusetts~100K1.04×
20Wisconsin~100K1.04×
21Connecticut~70K1.04×
22Nebraska~30K1.04×
23Kentucky~90K1.03×
24Minnesota~100K1.02×
25Iowa~60K1.02×
26Arkansas~60K1.01×
27Idaho~30K1.01×
28Ohio~200K1.00×
29Maryland~100K1.00×
30South Dakota~20K1.00×
31Oklahoma~70K0.99×
32South Carolina~100K0.98×
33Hawaii~30K0.98×
34Alaska~10K0.98×
35Louisiana~80K0.97×
36Rhode Island~20K0.96×
37Vermont~10K0.96×
38Florida~400K0.95×
39Arizona~100K0.95×
40West Virginia~30K0.95×
41New Mexico~30K0.94×
42Delaware~20K0.94×
43New Hampshire~20K0.93×
44Montana~20K0.93×
45Tennessee~100K0.91×
46Mississippi~50K0.91×
47Alabama~80K0.90×
48Nevada~60K0.89×
49Colorado~90K0.86×
50Washington, District of Columbia~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Carrot, United States
0.82×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrot audience
#·InterestCategoryAffinity×
01ColumboMovies & TV13.42×
02SmuleMusic & Radio11.34×
03BevMo!Shopping6.52×
04Naked WinesFood & Beverages6.52×
05Sugar substituteFood & Beverages3.11×
06Paleolithic dietHealth2.75×
07Microwave ovenHome & Garden2.71×
08Non-alcoholic beverageFood & Beverages2.63×
09DoughFood & Beverages2.13×
10GeneticsKids & Family1.98×
11Charitable organizationPolitics & Society1.85×
12Organic foodFood & Beverages1.84×
13PharmacyBusiness & Career1.82×
14Nonprofit organizationPolitics & Society1.80×
15BreakfastFood & Beverages1.72×
16SupermarketShopping1.71×
17Trader Joe'sShopping1.67×
18NostalgiaHome & Garden1.67×
19Discount storesShopping1.65×
20LunchFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrot audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.51×
Community OrientationOPEN1.44×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carrot have in United States?

Carrot has an estimated audience of 6,624,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carrot fans?

72.1% of Carrot fans are female, 27.9% are male, with an average age of 42.6 years.

03

Which brands do Carrot fans like most?

Carrot fans show strongest brand affinity for Nonprofit organization (1.8×), Organic food (1.84×), and Columbo (13.42×) over the country average.

04

Where do Carrot fans live in United States?

Carrot fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Carrot fans also like?

Beyond Carrot itself, the audience over-indexes on Organic food (1.84×), Columbo (13.42×), Microwave oven (2.71×), and Trader Joe's (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Carrot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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