Ginger Audience in United States
Ginger has an estimated audience of 9,906,834 people in United States. 55.1% are female, 44.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, Haul truck, Superfood, Bill Cosby, Canva.
The average Ginger fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, Haul truck, Superfood, with strongest over-indexing on O'Reilly Auto Parts (1.7× the country average). Demographically, the Ginger audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Ginger fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.6 |
| Estimated audience size | 9,906,834 |
Audience persona
The typical Ginger fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for O'Reilly Auto Parts.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,225,132 | 1.12× |
| Texas | 1,077,117 | 1.26× |
| Florida | 717,930 | 1.07× |
| New York | 601,435 | 1.09× |
| Georgia | 352,226 | 1.15× |
| Illinois | 350,152 | 1.06× |
| Pennsylvania | 329,877 | 0.99× |
| North Carolina | 295,402 | 0.99× |
| Ohio | 283,862 | 0.93× |
| New Jersey | 274,643 | 1.09× |
| Virginia | 241,816 | 1× |
| Michigan | 234,713 | 0.91× |
| Arizona | 220,887 | 1.09× |
| Tennessee | 214,707 | 1.08× |
| Washington | 200,204 | 1.01× |
| Maryland | 189,010 | 1.11× |
| Massachusetts | 187,435 | 0.96× |
| Indiana | 165,544 | 0.91× |
| Alabama | 162,365 | 1.17× |
| Missouri | 158,432 | 0.99× |
| Louisiana | 157,506 | 1.23× |
| South Carolina | 144,406 | 0.97× |
| Colorado | 133,758 | 0.86× |
| Minnesota | 122,592 | 0.86× |
| Wisconsin | 116,220 | 0.78× |
| Kentucky | 111,409 | 0.9× |
| Oklahoma | 104,936 | 0.95× |
| Mississippi | 99,920 | 1.22× |
| Oregon | 96,175 | 0.85× |
| Arkansas | 88,767 | 1.09× |
| Nevada | 86,299 | 0.9× |
| Connecticut | 85,440 | 0.86× |
| Utah | 81,130 | 0.91× |
| Alaska | 79,603 | 3.76× |
| Iowa | 72,332 | 0.89× |
| Nebraska | 70,211 | 1.41× |
| Kansas | 67,819 | 0.87× |
| New Mexico | 44,429 | 0.89× |
| Hawaii | 44,140 | 1.04× |
| Idaho | 36,943 | 0.74× |
| West Virginia | 35,413 | 0.77× |
| Washington, District of Columbia | 27,296 | 0.92× |
| Rhode Island | 26,492 | 0.84× |
| New Hampshire | 26,017 | 0.67× |
| Maine | 23,617 | 0.67× |
| Delaware | 21,637 | 0.79× |
| Montana | 18,137 | 0.66× |
| South Dakota | 16,553 | 0.72× |
| North Dakota | 16,117 | 0.79× |
| Vermont | 10,451 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| O'Reilly Auto Parts | 1.7× | Cars & Mobility |
| Haul truck | 1.55× | Cars & Mobility |
| Superfood | 1.53× | Food & Beverages |
| Bill Cosby | 1.61× | Music & Radio |
| Canva | 1.57× | Technology & Electronics |
| Rural King | 1.58× | Home & Garden |
| Turmeric | 2.14× | Food & Beverages |
| Phil Robertson | 1.61× | Movies & TV |
| Appalachia | 1.53× | Travel & Leisure |
| Catfish | 1.5× | Movies & TV |
| Tractor pulling | 1.77× | Sports |
| Human digestive system | 1.56× | Health |
| Kurt Geiger | 1.64× | Fashion & Accessoires |
| Kale | 1.96× | Food & Beverages |
| Matcha | 1.6× | Food & Beverages |
| Teavana | 2.77× | Food & Beverages |
| Curcumin | 2.34× | Health |
| Dogma | 1.7× | Music & Radio |
| Mud bogging | 1.71× | Sports |
| Health education | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.18 |
| Risk Appetite | THRILL | 1.13 |
| Individualism | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.3% |
| Taiwan | 5.9% |
See Ginger audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Ginger have in United States?
Ginger has an estimated audience of 9,906,834 people in United States, concentrated in California and Texas.
What is the gender split and age of Ginger fans?
55.1% of Ginger fans are female, 44.9% are male, with an average age of 40.6 years.
Which brands do Ginger fans like most?
Ginger fans show strongest brand affinity for O'Reilly Auto Parts (1.7×), Haul truck (1.55×), and Superfood (1.53×) over the country average.
Where do Ginger fans live in United States?
Ginger fans in United States are most concentrated in California (reach 1,225,132), Texas (reach 1,077,117), and Florida (reach 717,930). These three regions account for the largest share of the active audience.
What other brands do Ginger fans also like?
Beyond Ginger itself, the audience over-indexes on Haul truck (1.55×), Superfood (1.53×), Bill Cosby (1.61×), and Canva (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ginger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.