Rascasse Audience Intelligence

Ginger Audience in United States

A data profile of the people who buy, follow and care about Ginger in United States — modelled from more than twelve digital signal sources. Ginger has an estimated audience of 9,906,834 people in United States.

#4among Vegetable in United States#2298among Topic in United States#275in Food & Beverages

The average Ginger fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, Haul truck, Superfood, with strongest over-indexing on O'Reilly Auto Parts (1.7× the country average).

Demographically, the Ginger audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ginger fan in United States is more female, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ginger profile in United States.

Audience size
9.9M
in United States
Gender
55.1%♀
44.9% male
Age
40.6
average years
Country rank
#3613
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ginger fans

55.1% are female, 44.9% are male, average age 40.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Ginger audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.6
Estimated audience size9,906,834
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Ginger audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Ginger audience comes from United States.

Worldwide audience distribution share by country for Ginger
CountryShare
United States27.4%
United Kingdom6.3%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ginger audience in United States is strongest.

Fig. 05

Top regions by affinity

Ginger fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K6.77×
02Nebraska~100K2.14×
03Texas~1M1.25×
04Mississippi~100K1.22×
05Louisiana~100K1.16×
06Maryland~200K1.11×
07Alabama~100K1.06×
08Georgia~300K1.05×
09California~1M1.03×
10New Jersey~300K1.01×
11Arkansas~80K1.01×
12Arizona~200K0.99×
13Tennessee~200K0.99×
14Hawaii~40K0.98×
15Florida~600K0.96×
16New York~500K0.95×
17Illinois~300K0.95×
18Virginia~200K0.93×
19Missouri~100K0.93×
20Pennsylvania~300K0.91×
21Washington~200K0.91×
22South Carolina~100K0.91×
23North Carolina~300K0.90×
24Oklahoma~100K0.89×
25Kentucky~100K0.88×
26Washington, District of Columbia~30K0.88×
27Massachusetts~200K0.87×
28Ohio~300K0.86×
29Indiana~200K0.86×
30Utah~80K0.86×
31Kansas~70K0.86×
32New Mexico~40K0.86×
33Nevada~80K0.85×
34Michigan~200K0.84×
35Iowa~70K0.84×
36Rhode Island~30K0.83×
37North Dakota~20K0.83×
38Minnesota~100K0.81×
39Delaware~20K0.80×
40Oregon~90K0.79×
41Connecticut~80K0.79×
42West Virginia~40K0.78×
43Colorado~100K0.77×
44South Dakota~20K0.76×
45Wisconsin~100K0.75×
46Idaho~40K0.74×
47Montana~20K0.68×
48New Hampshire~30K0.67×
49Maine~20K0.67×
50Vermont~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Ginger, United States
0.64×1.00×6.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ginger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ginger audience
#·InterestCategoryAffinity×
01TeavanaFood & Beverages2.77×
02CurcuminHealth2.34×
03TurmericFood & Beverages2.14×
04KaleFood & Beverages1.96×
05Tractor pullingSports1.77×
06John Schneider (screen actor)Movies & TV1.74×
07Mud boggingSports1.71×
08O'Reilly Auto PartsCars & Mobility1.70×
09DogmaMusic & Radio1.70×
10Kurt GeigerFashion & Accessoires1.64×
11Bill CosbyMusic & Radio1.61×
12MatchaFood & Beverages1.60×
13Health educationBusiness & Career1.60×
14Rural KingHome & Garden1.58×
15CanvaTechnology & Electronics1.57×
16Human digestive systemHealth1.56×
17Haul truckCars & Mobility1.55×
18SuperfoodFood & Beverages1.53×
19AppalachiaTravel & Leisure1.53×
20CatfishMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ginger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ginger audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
PatriotismCONSERVATISM1.05×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ginger audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.76×
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ginger have in United States?

Ginger has an estimated audience of 9,906,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ginger fans?

55.1% of Ginger fans are female, 44.9% are male, with an average age of 40.6 years.

03

Which brands do Ginger fans like most?

Ginger fans show strongest brand affinity for O'Reilly Auto Parts (1.7×), Haul truck (1.55×), and Superfood (1.53×) over the country average.

04

Where do Ginger fans live in United States?

Ginger fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ginger fans also like?

Beyond Ginger itself, the audience over-indexes on Haul truck (1.55×), Superfood (1.53×), Canva (1.57×), and Bill Cosby (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Ginger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ginger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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