Kale Audience in United States
Kale has an estimated audience of 2,627,381 people in United States. 70.7% are female, 29.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Unique Gifts, Layne Staley, English literature, Hattiesburg, Mississippi.
The average Kale fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Unique Gifts, Layne Staley, with strongest over-indexing on Elsword (20× the country average). Demographically, the Kale audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Kale fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.5 |
| Estimated audience size | 2,627,381 |
Audience persona
The typical Kale fan in United States is more female, around 43.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 407,098 | 1.41× |
| Texas | 283,935 | 1.26× |
| Florida | 233,601 | 1.31× |
| New York | 218,500 | 1.49× |
| Illinois | 97,188 | 1.11× |
| Georgia | 89,032 | 1.1× |
| New Jersey | 84,791 | 1.27× |
| North Carolina | 83,631 | 1.06× |
| Pennsylvania | 83,167 | 0.94× |
| Ohio | 68,752 | 0.85× |
| Washington | 65,364 | 1.24× |
| Virginia | 63,824 | 1× |
| Massachusetts | 63,501 | 1.23× |
| Michigan | 60,400 | 0.88× |
| Arizona | 59,056 | 1.1× |
| Maryland | 54,222 | 1.2× |
| Oregon | 48,386 | 1.61× |
| Tennessee | 46,488 | 0.88× |
| Indiana | 42,838 | 0.89× |
| Missouri | 37,170 | 0.88× |
| Colorado | 36,416 | 0.88× |
| Minnesota | 35,256 | 0.94× |
| South Carolina | 34,020 | 0.86× |
| Alabama | 33,864 | 0.92× |
| Wisconsin | 33,061 | 0.84× |
| Louisiana | 32,538 | 0.96× |
| Iowa | 29,251 | 1.35× |
| Connecticut | 27,888 | 1.06× |
| Nevada | 27,695 | 1.09× |
| Kentucky | 25,945 | 0.79× |
| Oklahoma | 25,833 | 0.89× |
| Kansas | 23,487 | 1.13× |
| Utah | 22,237 | 0.95× |
| Arkansas | 19,281 | 0.89× |
| Mississippi | 18,476 | 0.85× |
| Hawaii | 14,603 | 1.29× |
| New Mexico | 12,427 | 0.94× |
| Nebraska | 12,425 | 0.94× |
| Idaho | 11,450 | 0.87× |
| West Virginia | 9,231 | 0.75× |
| Washington, District of Columbia | 8,764 | 1.11× |
| New Hampshire | 8,038 | 0.78× |
| Rhode Island | 7,695 | 0.92× |
| Maine | 7,490 | 0.8× |
| Delaware | 6,189 | 0.85× |
| Alaska | 5,611 | 1× |
| Montana | 5,530 | 0.76× |
| South Dakota | 4,486 | 0.74× |
| North Dakota | 4,069 | 0.75× |
| Vermont | 3,513 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20× | Games |
| Unique Gifts | 1.53× | Shopping |
| Layne Staley | 2.45× | Music & Radio |
| English literature | 2.26× | Literature |
| Hattiesburg, Mississippi | 2.95× | Travel & Leisure |
| life is good | 1.89× | Music & Radio |
| Colorado River | 1.89× | Travel & Leisure |
| Kingdom of Judah | 2.06× | Politics & Society |
| WKRN-TV | 1.72× | Movies & TV |
| Solo climbing | 1.78× | Sports |
| Hebe | 1.69× | Home & Garden |
| iZombie | 3.3× | Movies & TV |
| Fast Five | 1.93× | Movies & TV |
| Brunello Cucinelli | 1.72× | Fashion & Accessoires |
| American's Got Talent | 1.83× | Movies & TV |
| The Haunted | 2.56× | Music & Radio |
| Tierra caliente | 1.68× | Travel & Leisure |
| Boracay | 2× | Travel & Leisure |
| MeatEater | 1.6× | Movies & TV |
| Cacique | 2.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.39 |
| Indulgence | JOY | 1.33 |
| Family Orientation | CONSERVATISM | 1.26 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Mexico | 5.3% |
| Colombia | 4.6% |
See Kale audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Kale have in United States?
Kale has an estimated audience of 2,627,381 people in United States, concentrated in California and Texas.
What is the gender split and age of Kale fans?
70.7% of Kale fans are female, 29.3% are male, with an average age of 43.5 years.
Which brands do Kale fans like most?
Kale fans show strongest brand affinity for Elsword (20×), Unique Gifts (1.53×), and Layne Staley (2.45×) over the country average.
Where do Kale fans live in United States?
Kale fans in United States are most concentrated in California (reach 407,098), Texas (reach 283,935), and Florida (reach 233,601). These three regions account for the largest share of the active audience.
What other brands do Kale fans also like?
Beyond Kale itself, the audience over-indexes on Unique Gifts (1.53×), Layne Staley (2.45×), English literature (2.26×), and Hattiesburg, Mississippi (2.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.