Rascasse Audience Intelligence

Kale Audience in United States

A data profile of the people who buy, follow and care about Kale in United States — modelled from more than twelve digital signal sources. Kale has an estimated audience of 2,627,381 people in United States.

#25among Vegetable in United States#5481among Topic in United States#703in Food & Beverages

The average Kale fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Trader Joe's, Organic food, with strongest over-indexing on Microwave oven (4.14× the country average).

Demographically, the Kale audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kale fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kale profile in United States.

Audience size
2.6M
in United States
Gender
70.7%♀
29.3% male
Age
43.5
average years
Country rank
#11473
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kale fans

70.7% are female, 29.3% are male, average age 43.5.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Kale audience in United States
MetricValue
Female70.7%
Male29.3%
Average age43.5
Estimated audience size2,627,381
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Kale audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Kale audience comes from United States.

Worldwide audience distribution share by country for Kale
CountryShare
United States33.5%
Mexico5.2%
Colombia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kale audience in United States is strongest.

Fig. 05

Top regions by affinity

Kale fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K2.35×
02New York~200K1.34×
03California~400K1.29×
04Hawaii~10K1.28×
05Iowa~30K1.24×
06Florida~200K1.22×
07Washington~60K1.20×
08New Jersey~80K1.17×
09Texas~300K1.15×
10Massachusetts~60K1.15×
11Kansas~20K1.14×
12Maryland~50K1.13×
13Washington, District of Columbia~9K1.13×
14Arizona~60K1.09×
15Alaska~6K1.08×
16Georgia~90K1.07×
17Connecticut~30K1.05×
18Nevada~30K1.04×
19Illinois~90K1.03×
20North Carolina~80K1.02×
21Nebraska~10K0.97×
22Minnesota~40K0.96×
23New Mexico~10K0.96×
24Virginia~60K0.95×
25Pennsylvania~80K0.94×
26Louisiana~30K0.94×
27Utah~20K0.94×
28Alabama~30K0.93×
29Rhode Island~8K0.92×
30Arkansas~20K0.91×
31Idaho~10K0.91×
32Delaware~6K0.90×
33North Dakota~5K0.90×
34Indiana~40K0.89×
35Mississippi~20K0.89×
36South Dakota~5K0.89×
37Oklahoma~30K0.88×
38Maine~8K0.88×
39Michigan~60K0.87×
40Ohio~70K0.86×
41Tennessee~50K0.86×
42Missouri~40K0.86×
43Colorado~40K0.86×
44South Carolina~30K0.86×
45Wisconsin~30K0.86×
46Vermont~4K0.86×
47Kentucky~30K0.83×
48Montana~6K0.83×
49New Hampshire~8K0.81×
50West Virginia~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Kale, United States
0.79×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kale audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages7.09×
02Microwave ovenHome & Garden4.14×
03SuperfoodFood & Beverages3.02×
04Mineral waterFood & Beverages2.90×
05SmoothieFood & Beverages2.88×
06Non-alcoholic beverageFood & Beverages2.82×
07Sugar substituteFood & Beverages2.67×
08Paleolithic dietHealth2.64×
09Panda ExpressFood & Beverages1.99×
10Organic foodFood & Beverages1.93×
11GeneticsKids & Family1.88×
12Trader Joe'sShopping1.85×
13InnovationBusiness & Career1.80×
14BreakfastFood & Beverages1.79×
15PublixShopping1.78×
16Discount storesShopping1.74×
17Ace HardwareHome & Garden1.69×
18Texas RoadhouseFood & Beverages1.62×
19KrogerFood & Beverages1.60×
20LunchFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kale audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
SustainabilityBALANCE1.42×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kale audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.80×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kale have in United States?

Kale has an estimated audience of 2,627,381 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kale fans?

70.7% of Kale fans are female, 29.3% are male, with an average age of 43.5 years.

03

Which brands do Kale fans like most?

Kale fans show strongest brand affinity for Microwave oven (4.14×), Trader Joe's (1.85×), and Organic food (1.93×) over the country average.

04

Where do Kale fans live in United States?

Kale fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kale fans also like?

Beyond Kale itself, the audience over-indexes on Trader Joe's (1.85×), Organic food (1.93×), Baking powder (7.09×), and Panda Express (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Kale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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