Kale Audience in United States

Kale has an estimated audience of 2,627,381 people in United States. 70.7% are female, 29.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Texas Roadhouse, Dollar General, Kroger, Honda HR-V.

The average Kale fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Texas Roadhouse, Dollar General, with strongest over-indexing on Kia Sportage (20× the country average). Demographically, the Kale audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Kale fans

Demographic split for Kale audience in United States
MetricValue
Female70.7%
Male29.3%
Average age43.5
Estimated audience size2,627,381

Audience persona

The typical Kale fan in United States is more female, around 43.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Kale in United States
RegionReachAffinity
California407,0981.41×
Texas283,9351.26×
Florida233,6011.31×
New York218,5001.49×
Illinois97,1881.11×
Georgia89,0321.1×
New Jersey84,7911.27×
North Carolina83,6311.06×
Pennsylvania83,1670.94×
Ohio68,7520.85×
Washington65,3641.24×
Virginia63,8241×
Massachusetts63,5011.23×
Michigan60,4000.88×
Arizona59,0561.1×
Maryland54,2221.2×
Oregon48,3861.61×
Tennessee46,4880.88×
Indiana42,8380.89×
Missouri37,1700.88×
Colorado36,4160.88×
Minnesota35,2560.94×
South Carolina34,0200.86×
Alabama33,8640.92×
Wisconsin33,0610.84×
Louisiana32,5380.96×
Iowa29,2511.35×
Connecticut27,8881.06×
Nevada27,6951.09×
Kentucky25,9450.79×
Oklahoma25,8330.89×
Kansas23,4871.13×
Utah22,2370.95×
Arkansas19,2810.89×
Mississippi18,4760.85×
Hawaii14,6031.29×
New Mexico12,4270.94×
Nebraska12,4250.94×
Idaho11,4500.87×
West Virginia9,2310.75×
Washington, District of Columbia8,7641.11×
New Hampshire8,0380.78×
Rhode Island7,6950.92×
Maine7,4900.8×
Delaware6,1890.85×
Alaska5,6111×
Montana5,5300.76×
South Dakota4,4860.74×
North Dakota4,0690.75×
Vermont3,5130.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kale audience
BrandAffinityCategory
Kia Sportage20×Cars & Mobility
Texas Roadhouse2.61×Food & Beverages
Dollar General2.19×Shopping
Kroger2.48×Food & Beverages
Honda HR-V13.75×Cars & Mobility
Panda Express2.6×Food & Beverages
IHOP2.95×Food & Beverages
Hormone4.06×Health
Publix2.67×Shopping
Dentistry2.6×Business & Career
Wingstop2.18×Food & Beverages
Made in USA2.7×Business & Career
Organic food1.89×Food & Beverages
J. C. Penney2.27×Shopping
Dollar Tree1.78×Shopping
Pre-school playgroup14.44×Kids & Family
Singer-songwriter1.71×Music & Radio
Diabetes mellitus awareness2.84×Health
Buffalo Wild Wings2.14×Food & Beverages
Wells Fargo1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kale audience
TraitClusterScore
Healthy LifestyleBALANCE1.51
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.39
IndulgenceJOY1.33
Family OrientationCONSERVATISM1.26
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Kale
CountryShare
United States34.0%
Mexico5.3%
Colombia4.6%

See Kale audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Kale have in United States?

Kale has an estimated audience of 2,627,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Kale fans?

70.7% of Kale fans are female, 29.3% are male, with an average age of 43.5 years.

Which brands do Kale fans like most?

Kale fans show strongest brand affinity for Kia Sportage (20×), Texas Roadhouse (2.61×), and Dollar General (2.19×) over the country average.

Where do Kale fans live in United States?

Kale fans in United States are most concentrated in California (reach 407,098), Texas (reach 283,935), and Florida (reach 233,601). These three regions account for the largest share of the active audience.

What other brands do Kale fans also like?

Beyond Kale itself, the audience over-indexes on Texas Roadhouse (2.61×), Dollar General (2.19×), Kroger (2.48×), and Honda HR-V (13.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.