Rascasse Audience Intelligence

Appalachia Audience in United States

A data profile of the people who buy, follow and care about Appalachia in United States — modelled from more than twelve digital signal sources. Appalachia has an estimated audience of 6,246,158 people in United States.

#83among Region in United States#365among POI in United States#464in Travel & Leisure

The average Appalachia fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Britney Spears, Real property, Hardware store, with strongest over-indexing on Britney Spears (3.6× the country average).

Demographically, the Appalachia audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachia fan in United States is balanced, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachia profile in United States.

Audience size
6.2M
in United States
Gender
53.0%♀
47.0% male
Age
46.8
average years
Country rank
#5546
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachia fans

53.0% are female, 47.0% are male, average age 46.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Appalachia audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.8
Estimated audience size6,246,158
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Appalachia audience in United States
Age bracketShare%
16-197%
20-2912%
30-3916%
40-4925%
50+40%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Appalachia audience comes from United States.

Worldwide audience distribution share by country for Appalachia
CountryShare
United States85.5%
United Kingdom3.8%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachia audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachia fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~90K3.14×
02Tennessee~200K1.85×
03Kentucky~100K1.84×
04Virginia~200K1.52×
05North Carolina~300K1.45×
06Pennsylvania~300K1.37×
07Vermont~10K1.37×
08New Hampshire~30K1.21×
09Ohio~200K1.20×
10Georgia~200K1.15×
11Washington, District of Columbia~20K1.15×
12Maine~30K1.13×
13Maryland~100K1.06×
14Massachusetts~100K1.02×
15Connecticut~60K0.97×
16New York~300K0.96×
17Indiana~100K0.96×
18Oregon~70K0.96×
19Washington~100K0.95×
20Alabama~80K0.95×
21South Carolina~90K0.94×
22Idaho~30K0.88×
23Rhode Island~20K0.88×
24Utah~50K0.87×
25Alaska~10K0.87×
26Illinois~200K0.86×
27New Jersey~100K0.86×
28Montana~10K0.86×
29California~600K0.83×
30Texas~400K0.83×
31Arkansas~40K0.83×
32Missouri~80K0.82×
33Colorado~80K0.82×
34Kansas~40K0.82×
35North Dakota~10K0.82×
36Delaware~10K0.81×
37Michigan~100K0.79×
38Minnesota~70K0.79×
39Oklahoma~50K0.79×
40New Mexico~20K0.79×
41Nebraska~20K0.79×
42Wisconsin~70K0.78×
43South Dakota~10K0.78×
44Iowa~40K0.77×
45Hawaii~20K0.77×
46Arizona~100K0.76×
47Mississippi~40K0.76×
48Florida~300K0.74×
49Nevada~40K0.71×
50Louisiana~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Appalachia, United States
0.68×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachia audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure8.78×
02Berlin WallTravel & Leisure7.47×
03Britney SpearsMusic & Radio3.60×
04Non-alcoholic beverageFood & Beverages3.51×
05Rail transportTravel & Leisure3.41×
06Hardware storeHome & Garden3.34×
07Real propertyHome & Garden3.24×
08Discount TireShopping2.71×
09PharmacyBusiness & Career2.35×
10TraditionPolitics & Society2.29×
11GeneticsKids & Family2.11×
12Nonprofit organizationPolitics & Society2.08×
13Subscription business modelShopping2.05×
14Fox News ChannelMovies & TV1.92×
15LivestockPets & Animals1.77×
16NatureHome & Garden1.67×
17Chick-fil-AFood & Beverages1.63×
18Hobby LobbyHome & Garden1.58×
19Donald TrumpPolitics & Society1.54×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
IndividualismJOY2.22×
DIY MentalityTHRILL2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachia have in United States?

Appalachia has an estimated audience of 6,246,158 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Appalachia fans?

53.0% of Appalachia fans are female, 47.0% are male, with an average age of 46.8 years.

03

Which brands do Appalachia fans like most?

Appalachia fans show strongest brand affinity for Britney Spears (3.6×), Real property (3.24×), and Hardware store (3.34×) over the country average.

04

Where do Appalachia fans live in United States?

Appalachia fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachia fans also like?

Beyond Appalachia itself, the audience over-indexes on Real property (3.24×), Hardware store (3.34×), Donald Trump (1.54×), and Nature (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Appalachia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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