Appalachia Audience in United States

Appalachia logo

Appalachia has an estimated audience of 6,246,158 people in United States. 53.0% are female, 47.0% are male, average age 46.8. Top regions: California, Texas, New York. Top brand affinities: Israel, Kikar HaShabbat, Goop, Urban Outfitters, Jeep Wagoneer.

The average Appalachia fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Kikar HaShabbat, Goop, with strongest over-indexing on Israel (6.02× the country average). Demographically, the Appalachia audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Appalachia fans

Demographic split for Appalachia audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.8
Estimated audience size6,246,158

Audience persona

The typical Appalachia fan in United States is balanced, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Appalachia in United States
RegionReachAffinity
California600,6390.87×
Texas414,7510.77×
New York363,0271.04×
Florida345,8290.82×
Pennsylvania294,4201.4×
North Carolina289,1851.54×
Tennessee248,2541.98×
Ohio239,6641.25×
Virginia226,9921.49×
Georgia220,4611.15×
Illinois185,4310.89×
Kentucky145,0571.85×
New Jersey139,6840.88×
Massachusetts134,8631.1×
Michigan126,5110.77×
Washington124,5650.99×
Maryland118,0951.1×
Indiana106,6510.93×
Arizona97,8040.77×
West Virginia92,0243.16×
South Carolina91,0900.97×
Missouri82,7020.82×
Colorado82,1250.83×
Alabama81,3320.93×
Wisconsin72,4930.77×
Oregon72,0451.01×
Minnesota69,0470.77×
Connecticut62,7551×
Louisiana55,1200.68×
Oklahoma53,0950.77×
Utah47,1510.84×
Nevada42,6230.71×
Arkansas40,8280.79×
Iowa38,4360.75×
Kansas38,1750.78×
Mississippi37,8900.74×
New Hampshire29,6981.21×
Idaho24,9350.8×
Maine24,6161.1×
Washington, District of Columbia23,7751.27×
Nebraska22,3400.71×
New Mexico22,2230.71×
Hawaii19,5470.73×
Rhode Island17,6300.89×
Vermont15,0341.37×
Montana13,6580.79×
Delaware13,0270.76×
Alaska10,5120.79×
South Dakota8,9760.62×
North Dakota8,6050.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachia audience
BrandAffinityCategory
Israel6.02×Travel & Leisure
Kikar HaShabbat23.27×News
Goop7.25×Internet & Social Media
Urban Outfitters2.4×Shopping
Jeep Wagoneer6.87×Cars & Mobility
Governor of Michigan8.64×Politics & Society
Wok7.43×Food & Beverages
headspace10.45×Health
Google Home6.42×Technology & Electronics
Cherish (group)10.4×Music & Radio
Jeep Grand Cherokee (WJ)5.8×Cars & Mobility
Grace Slick7.94×Music & Radio
Hibachi6.95×Food & Beverages
Grinch3.21×Movies & TV
Vocal harmony3.33×Music & Radio
El Paso County, Colorado8.88×Travel & Leisure
Fairy godmother4.9×Literature
Gift registry8.48×Kids & Family
TV Fanatic6.89×Movies & TV
Ira Glass10.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachia audience
TraitClusterScore
PatriotismCONSERVATISM2.46
Community OrientationOPEN1.62
DIY MentalityTHRILL1.62
TraditionCONSERVATISM1.62
IndividualismJOY1.54
SpiritualityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Appalachia
CountryShare
United States85.6%
United Kingdom3.8%
Canada3.0%

See Appalachia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Appalachia have in United States?

Appalachia has an estimated audience of 6,246,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Appalachia fans?

53.0% of Appalachia fans are female, 47.0% are male, with an average age of 46.8 years.

Which brands do Appalachia fans like most?

Appalachia fans show strongest brand affinity for Israel (6.02×), Kikar HaShabbat (23.27×), and Goop (7.25×) over the country average.

Where do Appalachia fans live in United States?

Appalachia fans in United States are most concentrated in California (reach 600,639), Texas (reach 414,751), and New York (reach 363,027). These three regions account for the largest share of the active audience.

What other brands do Appalachia fans also like?

Beyond Appalachia itself, the audience over-indexes on Kikar HaShabbat (23.27×), Goop (7.25×), Urban Outfitters (2.4×), and Jeep Wagoneer (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.