Rascasse Audience Intelligence

Turmeric Audience in United States

A data profile of the people who buy, follow and care about Turmeric in United States — modelled from more than twelve digital signal sources. Turmeric has an estimated audience of 5,106,344 people in United States.

#3742among Topic in United States#448in Food & Beverages

The average Turmeric fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weight loss (Fitness And wellness), Symptom, Vitamin D, with strongest over-indexing on Weight loss (Fitness And wellness) (3.29× the country average).

Demographically, the Turmeric audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turmeric fan in United States is more female, around 46.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weight loss (Fitness And wellness).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turmeric profile in United States.

Audience size
5.1M
in United States
Gender
64.5%♀
35.5% male
Age
46.8
average years
Country rank
#6573
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turmeric fans

64.5% are female, 35.5% are male, average age 46.8.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Turmeric audience in United States
MetricValue
Female64.5%
Male35.5%
Average age46.8
Estimated audience size5,106,344
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Turmeric audience in United States
Age bracketShare%
16-199%
20-2911%
30-3915%
40-4924%
50+41%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Turmeric audience comes from United States.

Worldwide audience distribution share by country for Turmeric
CountryShare
United States18.6%
Taiwan7.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turmeric audience in United States is strongest.

Fig. 05

Top regions by affinity

Turmeric fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K1.48×
02Louisiana~90K1.33×
03Mississippi~60K1.33×
04Florida~400K1.20×
05Georgia~200K1.15×
06Alabama~80K1.15×
07Hawaii~30K1.15×
08Texas~500K1.14×
09Tennessee~100K1.10×
10South Carolina~80K1.09×
11Arkansas~50K1.08×
12Arizona~100K1.07×
13California~600K1.05×
14Illinois~200K1.05×
15North Carolina~200K1.03×
16Michigan~100K1.03×
17New Jersey~100K1.03×
18Oklahoma~60K1.03×
19New York~300K1.01×
20Kentucky~60K1.01×
21Maryland~90K1.00×
22Virginia~100K0.99×
23Indiana~90K0.98×
24Pennsylvania~200K0.97×
25Ohio~200K0.97×
26Wisconsin~70K0.97×
27Connecticut~50K0.97×
28Nevada~50K0.97×
29Iowa~40K0.97×
30Kansas~40K0.97×
31Nebraska~20K0.97×
32West Virginia~20K0.97×
33South Dakota~10K0.97×
34Massachusetts~100K0.96×
35Minnesota~70K0.96×
36New Mexico~20K0.95×
37North Dakota~10K0.95×
38Washington~100K0.93×
39Delaware~10K0.92×
40Idaho~20K0.91×
41Alaska~10K0.89×
42Colorado~70K0.88×
43Rhode Island~10K0.88×
44Oregon~50K0.87×
45Utah~40K0.87×
46New Hampshire~20K0.87×
47Montana~10K0.87×
48Maine~20K0.83×
49Washington, District of Columbia~10K0.79×
50Vermont~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Turmeric, United States
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turmeric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turmeric audience
#·InterestCategoryAffinity×
01GinsengHealth11.92×
02Vitamin DHealth9.69×
03Fish oilHealth9.07×
04MagnesiumHealth7.97×
05GNC (store)Shopping5.54×
06HormoneHealth3.99×
07Physical therapyBusiness & Career3.90×
08AcidHealth3.79×
09DigestionHealth3.77×
10Alternative medicineBusiness & Career3.60×
11CalorieFood & Beverages3.58×
12Wellness (alternative medicine)Health3.48×
13SymptomHealth3.39×
14MassageHealth3.35×
15Weight loss (Fitness And wellness)Health3.29×
16Gluten-free dietFood & Beverages3.22×
17VirusHealth3.11×
18AgeingBeauty & Wellness2.89×
19Cancer awarenessHealth2.76×
20CarbohydrateHealth2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turmeric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turmeric audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.71×
Price SensitivityPREMIUM1.40×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turmeric audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Pet OwnershipJOY0.96×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turmeric have in United States?

Turmeric has an estimated audience of 5,106,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turmeric fans?

64.5% of Turmeric fans are female, 35.5% are male, with an average age of 46.8 years.

03

Which brands do Turmeric fans like most?

Turmeric fans show strongest brand affinity for Weight loss (Fitness And wellness) (3.29×), Symptom (3.39×), and Vitamin D (9.69×) over the country average.

04

Where do Turmeric fans live in United States?

Turmeric fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Turmeric fans also like?

Beyond Turmeric itself, the audience over-indexes on Symptom (3.39×), Vitamin D (9.69×), Ginseng (11.92×), and Alternative medicine (3.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Turmeric audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turmeric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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