Turmeric Audience in United States

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Turmeric has an estimated audience of 5,106,344 people in United States. 64.5% are female, 35.5% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Weight loss (Fitness And wellness), Symptom, Vitamin D, Ginseng, Alternative medicine.

The average Turmeric fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Weight loss (Fitness And wellness), Symptom, Vitamin D, with strongest over-indexing on Weight loss (Fitness And wellness) (3.29× the country average). Demographically, the Turmeric audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Turmeric fans

Demographic split for Turmeric audience in United States
MetricValue
Female64.5%
Male35.5%
Average age46.8
Estimated audience size5,106,344

Audience persona

The typical Turmeric fan in United States is more female, around 46.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weight loss (Fitness And wellness).

Top regions in United States

Top regions ranked by reach for Turmeric in United States
RegionReachAffinity
California626,8481.12×
Texas534,4281.22×
Florida433,4521.25×
New York311,5831.09×
Illinois190,1731.12×
Georgia189,9511.21×
Pennsylvania169,0850.98×
North Carolina164,0921.07×
Ohio158,8331.01×
Michigan142,2421.07×
New Jersey141,1861.09×
Virginia126,0761.01×
Arizona114,9641.1×
Tennessee114,4971.12×
Missouri109,6691.33×
Massachusetts100,5381×
Washington99,7780.97×
Indiana92,1620.99×
Maryland89,2221.02×
Louisiana86,7181.32×
South Carolina83,4201.09×
Alabama79,2261.11×
Wisconsin75,0370.98×
Colorado74,9230.93×
Minnesota71,8960.98×
Kentucky63,1630.99×
Oklahoma57,5891.02×
Mississippi55,0881.31×
Oregon52,2880.89×
Connecticut50,6910.99×
Nevada49,1471×
Arkansas44,6071.06×
Utah40,3870.88×
Iowa39,8780.95×
Kansas37,8740.94×
Hawaii24,8601.13×
New Mexico23,5760.92×
Nebraska23,3390.91×
Idaho22,7190.89×
West Virginia21,4710.9×
New Hampshire17,0280.85×
Maine14,7250.81×
Rhode Island13,7380.85×
Delaware12,6210.9×
Washington, District of Columbia12,4270.81×
Montana11,8560.84×
South Dakota10,6270.9×
North Dakota9,1250.87×
Alaska8,4670.78×
Vermont6,3710.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turmeric audience
BrandAffinityCategory
Weight loss (Fitness And wellness)3.29×Health
Symptom3.39×Health
Vitamin D9.69×Health
Ginseng11.92×Health
Alternative medicine3.6×Business & Career
Physical therapy3.9×Business & Career
Virus3.11×Health
Magnesium7.97×Health
Massage3.35×Health
Calorie3.58×Food & Beverages
Digestion3.77×Health
Cancer awareness2.76×Health
Wellness (alternative medicine)3.48×Health
Fish oil9.07×Health
Ageing2.89×Beauty & Wellness
Hormone3.99×Health
GNC (store)5.54×Shopping
Gluten-free diet3.22×Food & Beverages
Acid3.79×Health
Carbohydrate2.25×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turmeric audience
TraitClusterScore
Healthy LifestyleBALANCE1.83
Price SensitivityPREMIUM1.52
MindfulnessBALANCE1.47
SustainabilityBALANCE1.46
Family OrientationCONSERVATISM1.36
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Turmeric
CountryShare
United States18.7%
Taiwan7.4%
United Kingdom5.4%

See Turmeric audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Turmeric have in United States?

Turmeric has an estimated audience of 5,106,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Turmeric fans?

64.5% of Turmeric fans are female, 35.5% are male, with an average age of 46.8 years.

Which brands do Turmeric fans like most?

Turmeric fans show strongest brand affinity for Weight loss (Fitness And wellness) (3.29×), Symptom (3.39×), and Vitamin D (9.69×) over the country average.

Where do Turmeric fans live in United States?

Turmeric fans in United States are most concentrated in California (reach 626,848), Texas (reach 534,428), and Florida (reach 433,452). These three regions account for the largest share of the active audience.

What other brands do Turmeric fans also like?

Beyond Turmeric itself, the audience over-indexes on Symptom (3.39×), Vitamin D (9.69×), Ginseng (11.92×), and Alternative medicine (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turmeric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.