Fish oil Audience in United States

Fish oil logo

Fish oil has an estimated audience of 3,160,046 people in United States. 60.2% are female, 39.8% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, AutoZone, The UPS Store, Omega-3 fatty acid, Krill oil.

The average Fish oil fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, AutoZone, The UPS Store, with strongest over-indexing on O'Reilly Auto Parts (5.67× the country average). Demographically, the Fish oil audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Fish oil fans

Demographic split for Fish oil audience in United States
MetricValue
Female60.2%
Male39.8%
Average age47.2
Estimated audience size3,160,046

Audience persona

The typical Fish oil fan in United States is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Fish oil in United States
RegionReachAffinity
California406,7941.17×
Texas323,9531.19×
Florida250,2321.17×
New York208,4561.18×
Pennsylvania116,2531.09×
Illinois112,3931.07×
Georgia106,3161.09×
Ohio105,1811.08×
North Carolina100,8801.06×
New Jersey91,7671.14×
Michigan83,7651.01×
Virginia81,0051.05×
Arizona68,8611.07×
Tennessee68,6931.08×
Massachusetts66,8051.07×
Washington62,2610.98×
Indiana60,6871.05×
Maryland57,5291.06×
Missouri49,9080.98×
Minnesota48,0541.06×
Colorado45,4950.91×
South Carolina45,3050.95×
Kentucky44,9241.13×
Alabama44,6611.01×
Wisconsin44,4580.94×
Louisiana43,6321.07×
Oklahoma37,3051.06×
Connecticut34,4701.09×
Oregon33,3880.92×
Nevada33,3801.09×
Mississippi26,6701.02×
Arkansas26,5761.02×
Iowa25,8710.99×
Kansas25,4551.02×
Utah23,5380.83×
Nebraska15,5440.98×
New Mexico15,1980.96×
Hawaii14,9881.1×
West Virginia14,9351.01×
Idaho13,6900.86×
New Hampshire11,4590.92×
Maine9,8620.87×
Rhode Island9,4890.94×
Delaware8,6540.99×
Washington, District of Columbia7,2120.76×
Montana6,9270.79×
South Dakota6,7430.92×
North Dakota6,1050.94×
Alaska5,4200.8×
Vermont3,9050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fish oil audience
BrandAffinityCategory
O'Reilly Auto Parts5.67×Cars & Mobility
AutoZone3.02×Cars & Mobility
The UPS Store2.61×Shopping
Omega-3 fatty acid10.12×Health
Krill oil24.21×
Lowe's1.67×Shopping
Advance Auto Parts2.89×Cars & Mobility
Pilot Flying J4.13×Cars & Mobility
GNC (store)4.97×Shopping
Menards2.2×Home & Garden
Walgreens1.67×Shopping
Power tool2.31×Home & Garden
Tractor Supply Company2.71×Shopping
LinkedIn1.5×Internet & Social Media
Aldi1.59×Shopping
Burlington2.2×Fashion & Accessoires
Kurt Geiger6.18×Fashion & Accessoires
Hand tool2.06×Home & Garden
NASDAQ2.32×Business & Career
Financial services1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fish oil audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Price SensitivityPREMIUM1.74
Healthy LifestyleBALANCE1.47
Family OrientationCONSERVATISM1.41
MindfulnessBALANCE1.4
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Fish oil
CountryShare
Japan19.2%
United States15.1%
Taiwan10.1%

See Fish oil audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Fish oil have in United States?

Fish oil has an estimated audience of 3,160,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Fish oil fans?

60.2% of Fish oil fans are female, 39.8% are male, with an average age of 47.2 years.

Which brands do Fish oil fans like most?

Fish oil fans show strongest brand affinity for O'Reilly Auto Parts (5.67×), AutoZone (3.02×), and The UPS Store (2.61×) over the country average.

Where do Fish oil fans live in United States?

Fish oil fans in United States are most concentrated in California (reach 406,794), Texas (reach 323,953), and Florida (reach 250,232). These three regions account for the largest share of the active audience.

What other brands do Fish oil fans also like?

Beyond Fish oil itself, the audience over-indexes on AutoZone (3.02×), The UPS Store (2.61×), Omega-3 fatty acid (10.12×), and Krill oil (24.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.