Rascasse Audience Intelligence

Fish oil Audience in United States

A data profile of the people who buy, follow and care about Fish oil in United States — modelled from more than twelve digital signal sources. Fish oil has an estimated audience of 3,160,046 people in United States.

#4967among Topic in United States#377in Health

The average Fish oil fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, AutoZone, The UPS Store, with strongest over-indexing on O'Reilly Auto Parts (5.67× the country average).

Demographically, the Fish oil audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fish oil fan in United States is more female, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish oil profile in United States.

Audience size
3.2M
in United States
Gender
60.2%♀
39.8% male
Age
47.2
average years
Country rank
#9852
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish oil fans

60.2% are female, 39.8% are male, average age 47.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Fish oil audience in United States
MetricValue
Female60.2%
Male39.8%
Average age47.2
Estimated audience size3,160,046
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Fish oil audience in United States
Age bracketShare%
16-196%
20-2913%
30-3917%
40-4924%
50+41%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Fish oil audience comes from United States.

Worldwide audience distribution share by country for Fish oil
CountryShare
Japan19.2%
United States15.1%
Taiwan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Fish oil fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.14×
02Florida~200K1.12×
03California~400K1.11×
04Kentucky~40K1.11×
05Hawaii~20K1.11×
06New York~200K1.10×
07Louisiana~40K1.09×
08West Virginia~20K1.08×
09New Jersey~90K1.07×
10Arizona~70K1.06×
11Connecticut~30K1.06×
12Mississippi~30K1.06×
13Arkansas~30K1.06×
14Pennsylvania~100K1.05×
15Tennessee~70K1.05×
16Indiana~60K1.05×
17Nevada~30K1.05×
18Georgia~100K1.04×
19North Carolina~100K1.04×
20Maryland~60K1.04×
21Illinois~100K1.03×
22Ohio~100K1.03×
23Massachusetts~60K1.03×
24Minnesota~50K1.03×
25Alabama~50K1.03×
26Oklahoma~40K1.03×
27Kansas~30K1.03×
28Delaware~9K1.03×
29Virginia~80K1.02×
30Iowa~30K1.02×
31Nebraska~20K1.02×
32North Dakota~7K1.01×
33South Dakota~7K1.00×
34Michigan~80K0.99×
35New Mexico~20K0.99×
36Missouri~50K0.97×
37Rhode Island~10K0.97×
38South Carolina~50K0.96×
39Washington~60K0.94×
40Wisconsin~40K0.94×
41New Hampshire~10K0.94×
42Alaska~6K0.93×
43Idaho~10K0.91×
44Maine~10K0.91×
45Oregon~30K0.90×
46Montana~8K0.89×
47Colorado~40K0.88×
48Utah~20K0.86×
49Vermont~5K0.83×
50Washington, District of Columbia~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Fish oil, United States
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish oil audience
#·InterestCategoryAffinity×
01Krill oilTopic24.21×
02Omega-3 fatty acidHealth10.12×
03Kurt GeigerFashion & Accessoires6.18×
04O'Reilly Auto PartsCars & Mobility5.67×
05GNC (store)Shopping4.97×
06Pilot Flying JCars & Mobility4.13×
07AutoZoneCars & Mobility3.02×
08Advance Auto PartsCars & Mobility2.89×
09Tractor Supply CompanyShopping2.71×
10The UPS StoreShopping2.61×
11NASDAQBusiness & Career2.32×
12Power toolHome & Garden2.31×
13MenardsHome & Garden2.20×
14BurlingtonFashion & Accessoires2.20×
15Hand toolHome & Garden2.06×
16Papa John's PizzaFood & Beverages2.04×
17WalgreensShopping1.67×
18Melania TrumpPolitics & Society1.64×
19AldiShopping1.59×
20Sam's ClubShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish oil audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
Quality AwarenessPREMIUM1.33×
Healthy LifestyleBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish oil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Urban LifestyleOPEN0.86×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish oil have in United States?

Fish oil has an estimated audience of 3,160,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fish oil fans?

60.2% of Fish oil fans are female, 39.8% are male, with an average age of 47.2 years.

03

Which brands do Fish oil fans like most?

Fish oil fans show strongest brand affinity for O'Reilly Auto Parts (5.67×), AutoZone (3.02×), and The UPS Store (2.61×) over the country average.

04

Where do Fish oil fans live in United States?

Fish oil fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fish oil fans also like?

Beyond Fish oil itself, the audience over-indexes on AutoZone (3.02×), The UPS Store (2.61×), Omega-3 fatty acid (10.12×), and Krill oil (24.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fish oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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