Rascasse Audience Intelligence

Magnesium Audience in United States

A data profile of the people who buy, follow and care about Magnesium in United States — modelled from more than twelve digital signal sources. Magnesium has an estimated audience of 5,116,587 people in United States.

#3734among Topic in United States#273in Health

The average Magnesium fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleontology, Wellness (alternative medicine), Metabolism, with strongest over-indexing on Paleontology (9.83× the country average).

Demographically, the Magnesium audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magnesium fan in United States is more female, around 46.8 years old, with strong Mindfulness tendencies and a notable affinity for Paleontology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnesium profile in United States.

Audience size
5.1M
in United States
Gender
60.0%♀
40.0% male
Age
46.8
average years
Country rank
#6556
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magnesium fans

60.0% are female, 40.0% are male, average age 46.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Magnesium audience in United States
MetricValue
Female60.0%
Male40.0%
Average age46.8
Estimated audience size5,116,587
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Magnesium audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4926%
50+39%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Magnesium audience comes from United States.

Worldwide audience distribution share by country for Magnesium
CountryShare
United States16.8%
Netherlands5.1%
Philippines4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnesium audience in United States is strongest.

Fig. 05

Top regions by affinity

Magnesium fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K1.23×
02Mississippi~50K1.23×
03Arkansas~50K1.17×
04West Virginia~30K1.16×
05Louisiana~80K1.15×
06Kentucky~70K1.13×
07New Mexico~30K1.13×
08Georgia~200K1.12×
09Michigan~100K1.11×
10South Carolina~90K1.11×
11Oklahoma~60K1.11×
12Texas~500K1.09×
13Florida~400K1.09×
14North Carolina~200K1.09×
15Tennessee~100K1.08×
16California~600K1.06×
17Arizona~100K1.05×
18Ohio~200K1.04×
19Kansas~40K1.04×
20Missouri~80K1.02×
21Illinois~200K1.01×
22Indiana~90K1.01×
23Iowa~40K1.01×
24Pennsylvania~200K1.00×
25Virginia~100K0.98×
26Maryland~90K0.98×
27Nevada~50K0.98×
28South Dakota~10K0.98×
29New York~300K0.97×
30Wisconsin~70K0.97×
31Connecticut~50K0.97×
32Nebraska~20K0.97×
33New Jersey~100K0.96×
34Minnesota~70K0.95×
35Idaho~20K0.95×
36Maine~20K0.95×
37North Dakota~10K0.95×
38Rhode Island~20K0.93×
39Alaska~10K0.93×
40Washington~90K0.92×
41New Hampshire~20K0.92×
42Massachusetts~90K0.91×
43Oregon~50K0.91×
44Hawaii~20K0.91×
45Delaware~10K0.91×
46Montana~10K0.90×
47Utah~40K0.86×
48Colorado~70K0.83×
49Vermont~7K0.82×
50Washington, District of Columbia~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Magnesium, United States
0.67×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnesium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnesium audience
#·InterestCategoryAffinity×
01PaleontologyHealth9.83×
02Weight WatchersFood & Beverages6.70×
03High-intensity interval trainingSports5.17×
04Wellness (alternative medicine)Health4.61×
05Human gastrointestinal tractHealth4.55×
06Paleolithic dietHealth4.49×
07JointHealth4.16×
08HormoneHealth4.04×
09MetabolismHealth3.90×
10KetoneHealth3.59×
11Clinical trialHealth3.53×
12DigestionHealth3.45×
13Immune systemHealth3.38×
14AgeingBeauty & Wellness3.00×
15SymptomHealth2.88×
16Weight loss (Fitness And wellness)Health2.25×
17Mitch McConnellPolitics & Society2.10×
18TherapyHealth1.93×
19WomanKids & Family1.59×
20Donald TrumpPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnesium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnesium audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.91×
SpiritualityBALANCE1.53×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnesium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM0.98×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magnesium have in United States?

Magnesium has an estimated audience of 5,116,587 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Magnesium fans?

60.0% of Magnesium fans are female, 40.0% are male, with an average age of 46.8 years.

03

Which brands do Magnesium fans like most?

Magnesium fans show strongest brand affinity for Paleontology (9.83×), Wellness (alternative medicine) (4.61×), and Metabolism (3.9×) over the country average.

04

Where do Magnesium fans live in United States?

Magnesium fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Magnesium fans also like?

Beyond Magnesium itself, the audience over-indexes on Wellness (alternative medicine) (4.61×), Metabolism (3.9×), Symptom (2.88×), and High-intensity interval training (5.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Magnesium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnesium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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