Rascasse Audience Intelligence

Joint Audience in United States

A data profile of the people who buy, follow and care about Joint in United States — modelled from more than twelve digital signal sources. Joint has an estimated audience of 16,245,791 people in United States.

#1454among Topic in United States#83in Health

The average Joint fan in United States is 48.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arthritis awareness, Collagen, Genetics, with strongest over-indexing on Arthritis awareness (4.95× the country average).

Demographically, the Joint audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joint fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Arthritis awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joint profile in United States.

Audience size
16.2M
in United States
Gender
65.7%♀
34.3% male
Age
48.7
average years
Country rank
#2133
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joint fans

65.7% are female, 34.3% are male, average age 48.7.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Joint audience in United States
MetricValue
Female65.7%
Male34.3%
Average age48.7
Estimated audience size16,245,791
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Joint audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4928%
50+45%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Joint audience comes from United States.

Worldwide audience distribution share by country for Joint
CountryShare
United States24.2%
Thailand4.1%
Taiwan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joint audience in United States is strongest.

Fig. 05

Top regions by affinity

Joint fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.68×
02California~2.5M1.49×
03Arizona~400K1.27×
04Washington~400K1.21×
05New Mexico~90K1.14×
06Georgia~600K1.13×
07Oregon~200K1.12×
08Nevada~200K1.12×
09Louisiana~200K1.11×
10Alaska~40K1.09×
11Illinois~600K1.07×
12Alabama~200K1.06×
13Indiana~300K1.04×
14Arkansas~100K1.03×
15Florida~1M1.02×
16North Carolina~500K1.02×
17Colorado~300K1.02×
18Utah~100K1.02×
19Kansas~100K1.02×
20Maine~60K1.02×
21Oklahoma~200K1.01×
22Virginia~400K1.00×
23New Jersey~400K0.99×
24Massachusetts~300K0.99×
25Mississippi~100K0.99×
26Hawaii~70K0.99×
27South Dakota~40K0.99×
28New York~900K0.97×
29Maryland~300K0.97×
30Missouri~300K0.97×
31Connecticut~200K0.97×
32Rhode Island~50K0.97×
33Kentucky~200K0.96×
34North Dakota~30K0.96×
35Tennessee~300K0.95×
36South Carolina~200K0.95×
37Idaho~80K0.94×
38Nebraska~80K0.93×
39Pennsylvania~500K0.89×
40Ohio~400K0.89×
41Iowa~100K0.89×
42West Virginia~70K0.89×
43Montana~40K0.89×
44Delaware~40K0.89×
45Vermont~30K0.89×
46Michigan~400K0.88×
47Minnesota~200K0.88×
48New Hampshire~60K0.87×
49Wisconsin~200K0.85×
50Washington, District of Columbia~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Joint, United States
0.84×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joint audience
#·InterestCategoryAffinity×
01Arthritis awarenessHealth4.95×
02CollagenBeauty & Wellness4.22×
03CholesterolFood & Beverages3.61×
04Retirement planningBusiness & Career3.61×
05Human gastrointestinal tractHealth3.35×
06Paleolithic dietHealth3.30×
07Preventive healthcareHealth2.84×
08RetirementBusiness & Career2.71×
09Health insuranceBusiness & Career2.44×
10PharmacyBusiness & Career2.41×
11Life insuranceBusiness & Career2.41×
12GeneticsKids & Family2.31×
13Discount storesShopping1.95×
14Nonprofit organizationPolitics & Society1.75×
15Organic foodFood & Beverages1.68×
16Health careBusiness & Career1.62×
17Home AppliancesHome & Garden1.59×
18American AirlinesTravel & Leisure1.55×
19Quality of lifeHealth1.53×
20Dollar GeneralShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joint audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.56×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joint audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joint have in United States?

Joint has an estimated audience of 16,245,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joint fans?

65.7% of Joint fans are female, 34.3% are male, with an average age of 48.7 years.

03

Which brands do Joint fans like most?

Joint fans show strongest brand affinity for Arthritis awareness (4.95×), Collagen (4.22×), and Genetics (2.31×) over the country average.

04

Where do Joint fans live in United States?

Joint fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Joint fans also like?

Beyond Joint itself, the audience over-indexes on Collagen (4.22×), Genetics (2.31×), Health care (1.62×), and Pharmacy (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Joint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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