Joint Audience in United States

Joint has an estimated audience of 16,245,791 people in United States. 65.7% are female, 34.3% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Arthritis awareness, Dollar General, Dentistry, Local news.

The average Joint fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Arthritis awareness, Dollar General, with strongest over-indexing on Kia Sportage (15× the country average). Demographically, the Joint audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Joint fans

Demographic split for Joint audience in United States
MetricValue
Female65.7%
Male34.3%
Average age48.7
Estimated audience size16,245,791

Audience persona

The typical Joint fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Joint in United States
RegionReachAffinity
California2,949,2611.65×
Texas2,322,5411.66×
Florida1,276,7151.16×
New York967,9751.07×
Illinois628,9811.16×
Georgia604,9061.21×
Pennsylvania475,3150.87×
North Carolina471,5140.96×
Washington461,1041.41×
Ohio454,0770.91×
Arizona429,2981.29×
New Jersey424,9361.03×
Virginia403,3491.02×
Michigan388,2820.91×
Massachusetts339,8271.06×
Tennessee316,2530.97×
Indiana286,6520.97×
Colorado282,8371.1×
Maryland269,3090.96×
Missouri254,4780.97×
Oregon234,3001.26×
South Carolina217,6420.89×
Louisiana216,9061.04×
Alabama210,5460.93×
Minnesota203,9500.88×
Wisconsin200,2160.82×
Kentucky188,8580.93×
Nevada187,2511.19×
Oklahoma181,3971.01×
Connecticut164,8051.01×
Utah152,5961.05×
Kansas126,9470.99×
Arkansas123,4950.92×
Iowa115,7440.86×
Mississippi114,0100.85×
New Mexico98,6621.21×
Nebraska74,4760.91×
Idaho73,9310.91×
Hawaii70,8241.01×
West Virginia62,8230.83×
New Hampshire55,3140.86×
Maine53,0190.91×
Rhode Island51,2470.99×
Washington, District of Columbia45,7380.94×
Delaware34,9050.78×
Montana33,1460.74×
Alaska32,1380.92×
South Dakota30,5740.81×
North Dakota26,9250.81×
Vermont22,7170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joint audience
BrandAffinityCategory
Kia Sportage15×Cars & Mobility
Arthritis awareness4.52×Health
Dollar General2.05×Shopping
Dentistry2.73×Business & Career
Local news1.99×News
Rheumatoid Arthritis awareness5.11×Health
Breaking news1.72×Movies & TV
Texas Roadhouse1.81×Food & Beverages
Hormone3.65×Health
Diabetes mellitus awareness2.93×Health
Diabetes mellitus type 2 awareness4.2×Health
Life insurance2.59×Business & Career
Made in USA2.49×Business & Career
Honda HR-V10.77×Cars & Mobility
Real property2.22×Home & Garden
J. C. Penney2.1×Shopping
Health insurance2.53×Business & Career
Wells Fargo1.56×Business & Career
Home Appliances1.63×Home & Garden
Collagen3.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joint audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
TravellingTHRILL1.2
Need for SecurityCONSERVATISM1.16
Quality AwarenessPREMIUM1.14
IndividualismJOY1.08
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Joint
CountryShare
United States24.2%
Thailand4.1%
Taiwan3.3%

See Joint audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Joint have in United States?

Joint has an estimated audience of 16,245,791 people in United States, concentrated in California and Texas.

What is the gender split and age of Joint fans?

65.7% of Joint fans are female, 34.3% are male, with an average age of 48.7 years.

Which brands do Joint fans like most?

Joint fans show strongest brand affinity for Kia Sportage (15×), Arthritis awareness (4.52×), and Dollar General (2.05×) over the country average.

Where do Joint fans live in United States?

Joint fans in United States are most concentrated in California (reach 2,949,261), Texas (reach 2,322,541), and Florida (reach 1,276,715). These three regions account for the largest share of the active audience.

What other brands do Joint fans also like?

Beyond Joint itself, the audience over-indexes on Arthritis awareness (4.52×), Dollar General (2.05×), Dentistry (2.73×), and Local news (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.