Joint Audience in Germany
Joint has an estimated audience of 878,752 people in Germany. 67.7% are female, 32.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Mothercare, Brunello Cucinelli, Pillow.
The average Joint fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Mothercare, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Joint audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Joint fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 46.1 |
| Estimated audience size | 878,752 |
Audience persona
The typical Joint fan in Germany is more female, around 46.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,763 | 1.11× |
| Bayern | 153,688 | 1.09× |
| Baden-Württemberg | 125,768 | 1.05× |
| Niedersachsen | 91,690 | 1.07× |
| Hessen | 73,205 | 1.09× |
| Rheinland-Pfalz | 49,370 | 1.12× |
| Sachsen | 42,264 | 0.98× |
| Berlin | 35,569 | 0.91× |
| Brandenburg | 26,763 | 0.98× |
| Schleswig-Holstein | 26,533 | 0.84× |
| Sachsen-Anhalt | 23,423 | 1.03× |
| Thüringen | 23,216 | 1.04× |
| Hamburg | 17,460 | 0.88× |
| Mecklenburg-Vorpommern | 15,903 | 0.95× |
| Saarland | 10,811 | 1× |
| Bremen | 6,456 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| Goes | 1.52× | Travel & Leisure |
| Mothercare | 2.46× | Kids & Family |
| Brunello Cucinelli | 5.91× | Fashion & Accessoires |
| Pillow | 1.58× | Home & Garden |
| Jack White | 2.04× | Movies & TV |
| Home Delivery | 2.89× | Food & Beverages |
| Time (magazine) | 1.98× | News |
| Samanyolu Haber | 3.9× | Movies & TV |
| The Hunt (2012 film) | 2.96× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 2.66× | Politics & Society |
| Eco Friendly Living | 2.28× | Home & Garden |
| Cachorros | 4.93× | Pets & Animals |
| Women's empowerment | 1.99× | Politics & Society |
| Eckernförde | 3.5× | Travel & Leisure |
| Solo climbing | 1.98× | Sports |
| Fat-tailed sheep | 10.59× | Pets & Animals |
| Corfu (regional unit) | 1.56× | Travel & Leisure |
| Fatteh | 5.22× | Food & Beverages |
| Homesteading | 3.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Sports Activity | POWER | 1.38 |
| Family Orientation | CONSERVATISM | 1.27 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Thailand | 4.1% |
| Taiwan | 3.3% |
See Joint audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Joint have in Germany?
Joint has an estimated audience of 878,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joint fans?
67.7% of Joint fans are female, 32.3% are male, with an average age of 46.1 years.
Which brands do Joint fans like most?
Joint fans show strongest brand affinity for Rossmann (1.84×), Goes (1.52×), and Mothercare (2.46×) over the country average.
Where do Joint fans live in Germany?
Joint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,763), Bayern (reach 153,688), and Baden-Württemberg (reach 125,768). These three regions account for the largest share of the active audience.
What other brands do Joint fans also like?
Beyond Joint itself, the audience over-indexes on Goes (1.52×), Mothercare (2.46×), Brunello Cucinelli (5.91×), and Pillow (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.