Rascasse Audience Intelligence

Joint Audience in Germany

A data profile of the people who buy, follow and care about Joint in Germany — modelled from more than twelve digital signal sources. Joint has an estimated audience of 878,752 people in Germany.

#3412among Topic in Germany#205in Health

The average Joint fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen garden, Tagesschau, Window blind, with strongest over-indexing on Kitchen garden (19.39× the country average).

Demographically, the Joint audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joint fan in Germany is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Kitchen garden.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joint profile in Germany.

Audience size
879K
in Germany
Gender
67.7%♀
32.3% male
Age
46.1
average years
Country rank
#7276
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joint fans

67.7% are female, 32.3% are male, average age 46.1.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Joint audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age46.1
Estimated audience size878,752
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Joint audience in Germany
Age bracketShare%
16-198%
20-2910%
30-3918%
40-4933%
50+32%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Joint audience comes from Germany.

Worldwide audience distribution share by country for Joint
CountryShare
United States24.2%
Thailand4.1%
Taiwan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joint audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joint fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.09×
02Nordrhein-Westfalen~200K1.07×
03Hessen~70K1.07×
04Sachsen-Anhalt~20K1.06×
05Thüringen~20K1.06×
06Saarland~10K1.05×
07Niedersachsen~90K1.04×
08Bayern~100K1.03×
09Baden-Württemberg~100K1.01×
10Brandenburg~30K1.01×
11Sachsen~40K0.98×
12Mecklenburg-Vorpommern~20K0.98×
13Bremen~7K0.97×
14Berlin~30K0.88×
15Schleswig-Holstein~30K0.88×
16Hamburg~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Joint, Germany
0.88×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joint audience
#·InterestCategoryAffinity×
01Large intestineHealth24.85×
02Kitchen gardenHome & Garden19.39×
03Blood vesselHealth14.00×
04General practitionerHealth10.69×
05HomeopathyHealth10.64×
06Traditional medicineHealth8.94×
07Air purifierHome & Garden7.96×
08Window blindHome & Garden6.96×
09HerbalismHealth6.63×
10AyurvedaHealth6.61×
11Andy BorgMusic & Radio4.92×
12Garden furnitureHome & Garden4.00×
13PillowHome & Garden3.83×
14Ulla PopkenFashion & Accessoires3.55×
15MassageHealth3.45×
16Efficient energy useTechnology & Electronics3.01×
17MedicineBusiness & Career2.32×
18TagesschauMovies & TV2.29×
19CommerzbankBusiness & Career1.81×
20Obi (store)Shopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joint audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
Need for SecurityCONSERVATISM1.66×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joint audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Career OrientationPOWER0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joint have in Germany?

Joint has an estimated audience of 878,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Joint fans?

67.7% of Joint fans are female, 32.3% are male, with an average age of 46.1 years.

03

Which brands do Joint fans like most?

Joint fans show strongest brand affinity for Kitchen garden (19.39×), Tagesschau (2.29×), and Window blind (6.96×) over the country average.

04

Where do Joint fans live in Germany?

Joint fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joint fans also like?

Beyond Joint itself, the audience over-indexes on Tagesschau (2.29×), Window blind (6.96×), Large intestine (24.85×), and General practitioner (10.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Joint audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Joint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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