Weight Watchers Audience in United States

Weight Watchers logo

Weight Watchers has an estimated audience of 6,543,112 people in United States. 79.8% are female, 20.2% are male, average age 40.5. Top regions: California, New York, Florida. Top brand affinities: Beauty, Health & wellness, Old Navy, Self care, Healthy diet.

The average Weight Watchers fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Beauty, Health & wellness, Old Navy, with strongest over-indexing on Beauty (1.5× the country average). Demographically, the Weight Watchers audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Weight Watchers fans

Demographic split for Weight Watchers audience in United States
MetricValue
Female79.8%
Male20.2%
Average age40.5
Estimated audience size6,543,112

Audience persona

The typical Weight Watchers fan in United States is more female, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Weight Watchers in United States
RegionReachAffinity
California455,7820.63×
New York420,8771.15×
Florida412,8640.93×
Texas349,7550.62×
Pennsylvania276,9561.26×
Ohio272,3711.35×
North Carolina231,1611.17×
Michigan226,2961.32×
Illinois205,7470.94×
New Jersey193,0711.16×
Georgia178,3650.88×
Virginia174,9891.1×
Massachusetts170,2491.32×
Indiana136,2391.14×
Tennessee131,5801×
Wisconsin131,0871.33×
Missouri121,8261.16×
Arizona116,6210.87×
South Carolina115,6301.17×
Kentucky110,5711.35×
Washington109,2590.83×
Maryland104,1650.93×
Alabama104,1141.14×
Minnesota103,0611.1×
Connecticut85,7451.31×
Colorado78,8000.76×
Louisiana69,0570.82×
Iowa66,1381.23×
Oklahoma63,5700.87×
Oregon63,1440.84×
Kansas48,0360.93×
Arkansas45,5360.84×
Mississippi44,0190.82×
West Virginia43,9311.44×
Utah39,9420.68×
New Hampshire39,9231.55×
Nevada37,0840.59×
Maine34,2891.46×
Nebraska34,1421.04×
Rhode Island28,9131.39×
Idaho27,5920.84×
Delaware19,9081.1×
New Mexico18,9000.58×
Montana15,5390.86×
South Dakota15,3381.01×
Vermont14,1301.23×
North Dakota11,7750.88×
Washington, District of Columbia8,7910.45×
Hawaii8,7340.31×
Alaska8,3970.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weight Watchers audience
BrandAffinityCategory
Beauty1.5×Beauty & Wellness
Health & wellness1.95×Health
Old Navy1.95×Fashion & Accessoires
Self care2.21×Health
Healthy diet2.02×Health
Whole Foods Market1.7×Shopping
Nordstrom1.72×Shopping
Local food2.03×Food & Beverages
Men's Fitness2.24×Sports
Weight loss (Fitness And wellness)1.72×Health
HomeGoods2.28×Home & Garden
Pottery Barn2.15×Home & Garden
High-intensity interval training3.26×Sports
Organic farming2.2×Food & Beverages
Cookbook2.16×Food & Beverages
Fashion design1.52×Business & Career
Muscle & Fitness2.27×Sports
Self-love1.92×Health
Anthropologie2.27×Shopping
Strength training1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weight Watchers audience
TraitClusterScore
Healthy LifestyleBALANCE1.6
Luxury OrientationPREMIUM1.5
Design AffinityPREMIUM1.43
MindfulnessBALANCE1.41
Sports ActivityPOWER1.37
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Weight Watchers
CountryShare
United States50.8%
United Kingdom12.0%
Germany11.8%

See Weight Watchers audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Weight Watchers have in United States?

Weight Watchers has an estimated audience of 6,543,112 people in United States, concentrated in California and New York.

What is the gender split and age of Weight Watchers fans?

79.8% of Weight Watchers fans are female, 20.2% are male, with an average age of 40.5 years.

Which brands do Weight Watchers fans like most?

Weight Watchers fans show strongest brand affinity for Beauty (1.5×), Health & wellness (1.95×), and Old Navy (1.95×) over the country average.

Where do Weight Watchers fans live in United States?

Weight Watchers fans in United States are most concentrated in California (reach 455,782), New York (reach 420,877), and Florida (reach 412,864). These three regions account for the largest share of the active audience.

What other brands do Weight Watchers fans also like?

Beyond Weight Watchers itself, the audience over-indexes on Health & wellness (1.95×), Old Navy (1.95×), Self care (2.21×), and Healthy diet (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight Watchers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.