Healthy diet Audience in United States

Healthy diet has an estimated audience of 45,725,775 people in United States. 62.9% are female, 37.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Bank account, Kansas, Jeep Wagoneer, Kendra Scott.
The average Healthy diet fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Bank account, Kansas, with strongest over-indexing on Israel (2.1× the country average). Demographically, the Healthy diet audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healthy diet fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 43.3 |
| Estimated audience size | 45,725,775 |
Audience persona
The typical Healthy diet fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,159,247 | 1.03× |
| Texas | 3,649,032 | 0.93× |
| Florida | 2,959,752 | 0.96× |
| New York | 2,837,393 | 1.11× |
| Illinois | 1,554,312 | 1.02× |
| Georgia | 1,540,685 | 1.09× |
| North Carolina | 1,496,006 | 1.09× |
| Pennsylvania | 1,488,191 | 0.97× |
| Ohio | 1,382,697 | 0.98× |
| Michigan | 1,181,122 | 0.99× |
| New Jersey | 1,154,147 | 0.99× |
| Virginia | 1,100,380 | 0.99× |
| Tennessee | 1,044,253 | 1.14× |
| Indiana | 955,962 | 1.14× |
| Washington | 906,875 | 0.99× |
| Massachusetts | 847,100 | 0.94× |
| Arizona | 826,790 | 0.89× |
| Maryland | 782,333 | 1× |
| Missouri | 770,719 | 1.05× |
| South Carolina | 720,688 | 1.05× |
| Colorado | 694,303 | 0.96× |
| Minnesota | 688,338 | 1.05× |
| Louisiana | 660,583 | 1.12× |
| Kentucky | 660,113 | 1.15× |
| Alabama | 601,532 | 0.94× |
| Wisconsin | 587,416 | 0.85× |
| Oregon | 583,424 | 1.11× |
| Oklahoma | 566,904 | 1.12× |
| Mississippi | 461,927 | 1.23× |
| Connecticut | 459,746 | 1× |
| Nevada | 411,758 | 0.93× |
| Utah | 397,793 | 0.97× |
| Arkansas | 396,020 | 1.05× |
| Kansas | 381,789 | 1.06× |
| Iowa | 355,435 | 0.94× |
| Washington, District of Columbia | 255,177 | 1.86× |
| Hawaii | 239,949 | 1.22× |
| New Mexico | 220,459 | 0.96× |
| West Virginia | 218,672 | 1.03× |
| Idaho | 211,782 | 0.92× |
| Nebraska | 206,555 | 0.9× |
| Maine | 148,432 | 0.91× |
| New Hampshire | 145,020 | 0.8× |
| South Dakota | 116,779 | 1.1× |
| Rhode Island | 114,573 | 0.79× |
| Delaware | 102,604 | 0.81× |
| Montana | 99,754 | 0.79× |
| North Dakota | 75,803 | 0.81× |
| Alaska | 74,513 | 0.76× |
| Vermont | 60,519 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.1× | Travel & Leisure |
| Bank account | 1.86× | Business & Career |
| Kansas | 1.69× | Travel & Leisure |
| Jeep Wagoneer | 3.39× | Cars & Mobility |
| Kendra Scott | 1.72× | Fashion & Accessoires |
| Jesse Plemons | 1.75× | Movies & TV |
| Nebraska Cornhuskers football | 1.76× | Sports |
| Mothercare | 1.5× | Kids & Family |
| Cam Ward | 1.77× | Sports |
| Jeep Grand Cherokee (WJ) | 2.36× | Cars & Mobility |
| Kento Yamazaki | 4.1× | Movies & TV |
| Iron Man (film) | 1.65× | Movies & TV |
| Certified diabetes educator | 4.6× | Business & Career |
| Charlamagne Tha God | 3.23× | Movies & TV |
| Home staging | 1.75× | Home & Garden |
| Kodiak, Alaska | 2.52× | Travel & Leisure |
| Hayward, California | 3.2× | Travel & Leisure |
| Cachorro | 1.58× | Pets & Animals |
| St. Ives | 3.9× | Travel & Leisure |
| Keeper (password manager) | 1.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45 |
| Sustainability | BALANCE | 1.33 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
See Healthy diet audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Healthy diet have in United States?
Healthy diet has an estimated audience of 45,725,775 people in United States, concentrated in California and Texas.
What is the gender split and age of Healthy diet fans?
62.9% of Healthy diet fans are female, 37.1% are male, with an average age of 43.3 years.
Which brands do Healthy diet fans like most?
Healthy diet fans show strongest brand affinity for Israel (2.1×), Bank account (1.86×), and Kansas (1.69×) over the country average.
Where do Healthy diet fans live in United States?
Healthy diet fans in United States are most concentrated in California (reach 5,159,247), Texas (reach 3,649,032), and Florida (reach 2,959,752). These three regions account for the largest share of the active audience.
What other brands do Healthy diet fans also like?
Beyond Healthy diet itself, the audience over-indexes on Bank account (1.86×), Kansas (1.69×), Jeep Wagoneer (3.39×), and Kendra Scott (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.