Rascasse Audience Intelligence

Healthy diet Audience in United States

A data profile of the people who buy, follow and care about Healthy diet in United States — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 45,725,775 people in United States.

#341among Topic in United States#12in Health

The average Healthy diet fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, Trader Joe's, Do it yourself (DIY), with strongest over-indexing on Natural foods (3.95× the country average).

Demographically, the Healthy diet audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy diet fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy diet profile in United States.

Audience size
45.7M
in United States
Gender
62.9%♀
37.1% male
Age
43.3
average years
Country rank
#468
Topic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy diet fans

62.9% are female, 37.1% are male, average age 43.3.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Healthy diet audience in United States
MetricValue
Female62.9%
Male37.1%
Average age43.3
Estimated audience size45,725,775
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Healthy diet audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Healthy diet audience comes from United States.

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy diet audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy diet fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.32×
02Mississippi~500K1.26×
03Hawaii~200K1.13×
04Arkansas~400K1.11×
05Indiana~900K1.09×
06Louisiana~600K1.09×
07Kentucky~600K1.09×
08South Carolina~700K1.06×
09West Virginia~200K1.05×
10Oklahoma~500K1.04×
11Kansas~400K1.04×
12North Carolina~1.5M1.03×
13Maryland~800K1.03×
14New Mexico~200K1.03×
15North Dakota~100K1.03×
16Missouri~800K1.02×
17Iowa~400K1.02×
18New York~2.5M1.01×
19Georgia~1.5M1.01×
20Tennessee~900K1.00×
21Minnesota~700K1.00×
22Alabama~600K1.00×
23Oregon~500K1.00×
24Connecticut~500K1.00×
25Utah~400K1.00×
26South Dakota~100K1.00×
27Michigan~1M0.99×
28New Jersey~1M0.98×
29Idaho~200K0.98×
30Alaska~100K0.98×
31California~5M0.97×
32Pennsylvania~1.5M0.97×
33Wisconsin~700K0.97×
34Montana~100K0.97×
35Ohio~1.5M0.96×
36Virginia~1M0.96×
37Washington~900K0.96×
38Nevada~400K0.96×
39Nebraska~200K0.96×
40Maine~200K0.96×
41Vermont~80K0.96×
42Illinois~1.5M0.95×
43Texas~3.5M0.93×
44New Hampshire~200K0.93×
45Rhode Island~100K0.93×
46Delaware~100K0.93×
47Arizona~900K0.92×
48Florida~3M0.91×
49Massachusetts~800K0.91×
50Colorado~600K0.89×
Fig. 06

Affinity by region

Affinity by region — Healthy diet, United States
0.89×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy diet audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages3.95×
02Paleolithic dietHealth2.75×
03CrossFitSports2.37×
04Fast food restaurantsFood & Beverages2.36×
05Wedding dressFashion & Accessoires2.29×
06PhilanthropyArts & Culture1.93×
07MoisturizerHome & Garden1.93×
08Trader Joe'sShopping1.85×
09SunglassesFashion & Accessoires1.76×
10LeatherFashion & Accessoires1.74×
11MilkFood & Beverages1.73×
12BreakfastFood & Beverages1.70×
13LunchFood & Beverages1.70×
14Self careHealth1.68×
15Planet FitnessSports1.64×
16DinnerFood & Beverages1.64×
17Quality of lifeHealth1.59×
18Organic foodFood & Beverages1.58×
19FoodieFood & Beverages1.55×
20Do it yourself (DIY)Home & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy diet audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
SustainabilityBALANCE1.38×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy diet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Social Media UsageJOY0.95×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy diet have in United States?

Healthy diet has an estimated audience of 45,725,775 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Healthy diet fans?

62.9% of Healthy diet fans are female, 37.1% are male, with an average age of 43.3 years.

03

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Natural foods (3.95×), Trader Joe's (1.85×), and Do it yourself (DIY) (1.51×) over the country average.

04

Where do Healthy diet fans live in United States?

Healthy diet fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Trader Joe's (1.85×), Do it yourself (DIY) (1.51×), Quality of life (1.59×), and Planet Fitness (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Healthy diet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →