Healthy diet Audience in France

Healthy diet has an estimated audience of 5,429,865 people in France. 71.4% are female, 28.6% are male, average age 44.5. Top brand affinities: Do it yourself (DIY), TikTok, Google News, Crédit Mutuel, Orange.

Top brand affinities include Do it yourself (DIY), TikTok, Google News, with strongest over-indexing on Do it yourself (DIY) (2.33× the country average). Demographically, the Healthy diet audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in France
MetricValue
Female71.4%
Male28.6%
Average age44.5
Estimated audience size5,429,865

Audience persona

The typical Healthy diet fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Do it yourself (DIY)2.33×Home & Garden
TikTok2.11×Internet & Social Media
Google News2.59×News
Crédit Mutuel2.57×Business & Career
Orange2.27×Technology & Electronics
Globe-Trotter16.3×Fashion & Accessoires
Google Photos4.41×Technology & Electronics
Natural foods5.03×Food & Beverages
Voici2.54×News
Wedding dress3.9×Fashion & Accessoires
Lunch4.08×Food & Beverages
Fnac1.92×Shopping
Fast food restaurants3.29×Food & Beverages
Happiness1.74×Health
MSN1.92×News
Fine-art photography3.33×Technology & Electronics
Desserts2.06×Food & Beverages
Anthropology2.34×Business & Career
Free Mobile2.07×Technology & Electronics
CrossFit3.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
MindfulnessBALANCE2.12
Healthy LifestyleBALANCE1.72
Design AffinityPREMIUM1.61
DIY MentalityTHRILL1.4
ExtroversionTHRILL1.35
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.