A data profile of the people who buy, follow and care about Healthy diet in India — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 7,631,068 people in India.
Healthy diet has an estimated audience of 7,631,068 people in India. 36.7% are female, 63.3% are male, average age 37.2. Top brand affinities: Psychology, Spas, Desserts, Himalayas, Hairstyle.
Top brand affinities include Psychology, Spas, Desserts, with strongest over-indexing on Psychology (1.55× the country average).
Demographically, the Healthy diet audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Healthy diet fan in India is more male, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Healthy diet profile in India.
36.7% are female, 63.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 37.2 |
| Estimated audience size | 7,631,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Healthy diet audience comes from India.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrossFit | Sports | 1.94× | ||
| 02 | Himalayas | Travel & Leisure | 1.83× | ||
| 03 | Dinner | Food & Beverages | 1.83× | ||
| 04 | True Detective | Movies & TV | 1.81× | ||
| 05 | Pizza | Food & Beverages | 1.80× | ||
| 06 | Cabinetry | Home & Garden | 1.79× | ||
| 07 | Organic farming | Food & Beverages | 1.72× | ||
| 08 | Hindustan | Politics & Society | 1.72× | ||
| 09 | Desserts | Food & Beverages | 1.69× | ||
| 10 | Volunteering | Politics & Society | 1.66× | ||
| 11 | Lodging | Travel & Leisure | 1.66× | ||
| 12 | Spas | Beauty & Wellness | 1.64× | ||
| 13 | BTS | Music & Radio | 1.62× | ||
| 14 | Drawing | Home & Garden | 1.58× | ||
| 15 | Organic food | Food & Beverages | 1.56× | ||
| 16 | Psychology | Business & Career | 1.55× | ||
| 17 | Necklace | Fashion & Accessoires | 1.54× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 19 | Vegetable | Food & Beverages | 1.52× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Sports Activity | POWER | 1.29× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.62× | |
| Creativity | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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