A data profile of the people who buy, follow and care about Healthy diet in Ireland — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 833,846 people in Ireland.
Healthy diet has an estimated audience of 833,846 people in Ireland. 74.1% are female, 25.9% are male, average age 42.1. Top brand affinities: Psychology, Desserts, Hairstyle, Dinner, Walking.
Top brand affinities include Psychology, Desserts, Hairstyle, with strongest over-indexing on Psychology (1.51× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Healthy diet fan in Ireland is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Healthy diet profile in Ireland.
74.1% are female, 25.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 42.1 |
| Estimated audience size | 833,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Healthy diet audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar substitute | Food & Beverages | 1.99× | ||
| 02 | Collagen | Beauty & Wellness | 1.92× | ||
| 03 | Self-esteem | Health | 1.77× | ||
| 04 | Dinner | Food & Beverages | 1.68× | ||
| 05 | Crossword | Games | 1.64× | ||
| 06 | Library | Literature | 1.64× | ||
| 07 | Walking | Sports | 1.59× | ||
| 08 | Desserts | Food & Beverages | 1.58× | ||
| 09 | Diet food | Food & Beverages | 1.57× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 11 | Kinesiology | Health | 1.53× | ||
| 12 | Psychology | Business & Career | 1.51× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 15 | Hot tub | Home & Garden | 1.51× | ||
| 16 | Quiz | Games | 1.51× | ||
| 17 | Rome | Travel & Leisure | 1.51× | ||
| 18 | Curtain | Home & Garden | 1.50× | ||
| 19 | Aerobics | Sports | 1.50× | ||
| 20 | Backpack | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.25× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.